Dongguan website construction, Shengya Network Company specializes in website construction and website optimization. The national toll-free hotline 400-600-5209 is a collection of websites. SEO is a complete process of establishing a website from the perspective of marketing, which includes five parts: domain name registration, space rental, website style design and website code making after strategic research such as website positioning, content differentiation and page communication has been established. Websites can be divided into government, institutional websites, commercial websites, personal websites and portal websites.
Website is a new platform and a new world for enterprises to display their image, release product information and contact online customers, and then open up new markets through e-commerce to obtain huge profits with less investment.
Website construction is divided into eight steps: 1. Apply for domain name (domain name filing); 2. Apply for space; 3. locate the website; 4. Analyze website functions and requirements (website planning); 5. Design website style; 7. Make website code; 8. Test the website; Then FTP the website.
Shengya website construction includes: Dongguan website planning, Dongguan webpage design, website function, website content arrangement, website promotion, website evaluation, website operation and overall website optimization. The purpose of website construction is to achieve the purpose of network marketing and e-commerce through the website. First, the network marketing consultant puts forward a low-cost return network marketing planning scheme for website construction. By understanding the network marketing strategy of the target customers of the project, the interaction between enterprises and netizens, even netizens and netizens will be triggered, and the leverage will be exerted, so that enterprises can surpass their competitors with the minimum marketing investment and obtain more efficient market returns. As the starting point of network marketing, the pre-planning of marketing website will directly affect the realization of enterprise network marketing goals. Guided by customer demand and network marketing, website builders, combined with their own professional planning experience, help different types of enterprises to formulate staged website planning schemes for enterprises on the basis of meeting the strategic objectives and tactical requirements of enterprises at different stages.
Based on years of experience in website construction and development in Dongguan, the information port of marketing website construction has built a good information communication bridge between enterprises and between enterprises and the outside world. On the basis of pre-planning, we should establish website information organization with website user experience as the core, personalized website visual design, customized website function definition and development, and efficient website system integration.
Formulation and implementation of Dongguan website promotion plan Whether the website can achieve the expected marketing business goals depends on the formulation and implementation of a thorough website promotion plan in addition to rigorous website planning and perfect website construction. Relying on many years of experience in website promotion and search engine optimization, through the combination of various website promotion strategies, we can help customers make full use of the advantages of the Internet and gain more business opportunities.
The benefits of Dongguan website construction to the company.
This problem is the first consideration for website planners. First, they must analyze the potential visitors, and then design relevant content in a targeted way. Generally speaking, there are several types of visitors to enterprise websites, namely: direct users, distributors, suppliers of equipment and raw materials, competitors, etc. The first two types of visitors are the existing users and potential users of the company, and they are also the objects that the website content should focus on. As for suppliers, except for those comprehensive e-commerce websites with B TO B function, most enterprise websites mainly focusing on information release are rarely taken into account, so they are not the key content of general enterprise websites. As for competitors, the purpose of the visit is nothing more than understanding the new trends of your company or the level of website design. Is there anything worth learning that should be given when publishing relevant content? Guard against? Instead of letting competitors return home with a full load.
The existing users and potential users of SEO company are the key care objects of the website, so it is necessary to carefully analyze what information they need. Taking a TV production enterprise as an example, a user/potential user visits a company's website for several purposes: to see what new products are available, to compare the performance and price of products with different specifications, to compare similar products of other brands, and to inquire about local manufacturers and warranty addresses. If you can order online, users naturally want to know relevant information, such as ordering method, payment method, delivery time and cost, commodity return policy, etc. So these contents should be the focus of the website.
It's as simple as that, it seems to be the most obvious truth, but many websites are in content design? Off topic? This phenomenon often happens. Even in the United States, where e-commerce has developed, the unreasonable design of corporate websites is very obvious, perhaps even more surprising in China.
First of all, establish the company image and expand business promotion.
Including the general situation of the company, such as company scale, company structure, company products, company culture, company philosophy, business purpose, business objectives, values, long-term planning, honors won by the company, some new products that the company is studying now, the future development trend of the company, the unique characteristics and market positioning of the company's products or services, etc. In addition, you can attach some quality services of the company and so on. Company information includes not only written materials, but also some pictures, such as pictures of company buildings, pictures of company employees, especially pictures of company products. To make the company more real and convincing to show to customers. Try to give customers a more comprehensive and detailed understanding of the company.
Second, collect customer feedback and strengthen customer service.
The website of Dongguan Shengya Company can establish a unified data receiving and dispatching system, which enhances the security, stability and timeliness and ensures the interests of customers. The service quality is improved, and the information of the company and its products and the services required by customers can be provided quickly and conveniently. Use advanced communication and expansion means to increase the number of users of the company. It greatly improves the speed of business communication and expands the functions of channels. It has narrowed the distance between the company and customers and strengthened the relationship with customers. The company can serve customers 24 hours a day, maintain after-sales contact with customers, listen to customers' opinions, answer customers' common questions, receive all kinds of feedback information from customers in time, and find and solve problems as soon as possible.
Third, online market research, to carry out online marketing.
Through the website, we can shorten the cycle of launching new products and opening new markets, meet the needs of customers to the greatest extent, thus opening up markets and increasing profits. The company publishes its own product information and dealer information on the website, and customers can apply to join the company's sales network according to the situation, or they can directly place sales orders with the company through the website order system; The company confirms the order after receiving it, and then provides information for customers. The main contents of online marketing are: 1, product information: the information sold by the company is publicized and introduced on the website, and classified according to the product structure, which is convenient for customers to consult and buy. 2. Customer information: it is mainly used to collect and manage the relevant information of sales customers, so as to facilitate the recommendation and follow-up of customers and promote the sales activities of the company. 3. Sales orders: online submission and management of sales orders between companies and customers are realized. 4. Dealer information: publish the telephone number, address, fax number, business personnel name, responsible field or product project of the company's sales office and major dealers on the website to promote sales.
Fourth, establish an information database and implement e-commerce.
Establish a complete company information database, one internal and one external. Internally, maximize the use and enjoyment of information resources within the company, and save, search, view and reuse information; Externally, let customers know the nature and business characteristics of the company as much as possible, and classify the information for customers to search and view. In addition, visitors can learn about the company through the website. If they are interested in subscribing, they can submit an information order online. Managers can view, retrieve and manage orders according to conditions, and feed them back to the marketing department, so as to get in touch with customers who place orders in time and realize simple e-commerce.
Fifth, realize online sales directly.
A good corporate website is not only a good publicity of corporate image, but also can assist the sales of enterprises, and even directly help enterprises realize product sales through the network. Network marketing has basically realized online information publishing, online ordering, online settlement and even online distribution. It directly promotes the direct contact between enterprises and customers. Consumers can collect real first-hand market information directly from the internet, and at the same time, they can analyze which enterprise we need from many aspects. It has brought direct economic benefits to both buyers and sellers.
[Edit this paragraph] website construction market analysis
(1). Brief introduction of website construction market development
The first generation of website building technology: using general web page making software, some flat page effects are transformed into web pages, and then the web pages are linked together to become an enterprise website. Adoption? The first generation website construction technology? The produced enterprise website needs professionals to update and modify the website content, which is troublesome to maintain, and the website modification and page addition need to be paid, which leads to the enterprise often not updating its website content and losing the significance of building the website; At the same time, because pure static pages are not interactive, customers can't communicate well with enterprises. The second generation of website building technology: based on the first generation of website building technology, some database management modules (such as news release, product release, etc. ) is adopted for a certain function of the website, and these separate functional modules are managed in the background of the website. Adoption? Second generation website construction technology? To some extent, corporate websites get rid of the shortcomings of the first generation of website building technology in the difficulty of updating website content, and are suitable for large-scale corporate websites with frequent daily updates and maintenance and unique requirements for various functional modules of the website. However, due to the need to customize the different needs of development enterprises, the price is generally high, which is unbearable for ordinary small and medium-sized enterprises.
Third-generation website building technology: Since the beginning of 2003, the third-generation website building technology-intelligent website building system has appeared. Through the intelligent website building system, website users can manage their own websites conveniently and quickly, define the framework content of their websites, upgrade the functions of websites at any time, and solve the personalized needs of the website front interface that every customer needs. Using intelligent website building system to develop and build enterprise websites can meet the general needs of most small and medium-sized enterprises for website construction, with short development cycle and convenient updating and maintenance, which is an ideal choice for small and medium-sized enterprises to build websites.
The fourth generation of website construction technology: refers to the unique understanding of procedures and domain names on the basis of the third generation of website construction technology. It conforms to humanization in procedure, pursues sensibility in design and comprehends integration in domain name, which is also the new key of WEB2.0.
(2) the market prospect of website construction
In recent years, the website construction business has risen rapidly, and the industry market is growing. As far as the domestic situation is concerned, the developed coastal provinces and cities have greater market demand than the central and western provinces and cities, and the business popularization work is also in place. Many industries have formed a situation of competing to build corporate websites and carry out online marketing.
The application of new technology will make enterprise website construction more attractive. With the integration and development of technology, many popular technologies in other industries, such as video, 3D animation and virtual reality, have been transplanted to the Internet, and in the near future, they will appear on corporate customer websites. The new network programming language (. Net technology and server CDN technology will also make the website structure more compact, access more smooth and adapt to new requirements.
Network marketing services will be combined with website construction to provide comprehensive services. Corporate customers are no longer satisfied with making a website by themselves, and then carrying out online marketing activities by themselves. Internet companies have to formulate targeted network marketing strategies for corporate customers and implement them, so that corporate websites can really play a role and bring tangible results to customers. This puts forward higher requirements for network companies, and website construction practitioners must strengthen self-learning and improvement in order to adapt to this requirement.
Personalized personal website, personal theme website and other forms of personal website construction services are emerging, and personal website construction services will become a new business growth point.
[Edit this paragraph] What is a website construction service provider?
Dongguan website construction service provider is an enterprise that provides domain name registration, space leasing, website development and website construction. . There are many enterprises engaged in website construction in China, and almost every network company is carrying out website construction business, but the proportion of business is different.
The first category, industry portals. Many industry portals include website construction services for VIP enterprise members in their VIP membership services, such as Alibaba.com, HC.com and Yingshang.com, which attract a large number of industry enterprises to register as their VIP members and obtain various services including website construction and maintenance. The enterprise website construction service of industry portal accounts for 20% of the total enterprise website construction service market;
The second category is the network integrated application service company. Refers to a comprehensive application service company that provides basic network application services (such as domain name, host and email) and network value-added application services (such as website construction and promotion). Enterprise website construction is one of the important businesses, and its total business accounts for 40% of the total enterprise website construction market. Through the promotion and expansion of network integrated application services, it has a good image and reputation in the industry, and the website construction services provided are generally accepted by customers.
The third category, professional Dongguan network company, takes website construction business as its main business, emphasizing personalized production and long-term customer tracking service, and its total business accounts for 40% of all enterprise website construction markets.
[Edit this paragraph] What factors should be considered in website construction?
I. Website Style/Creativity
Dongguan web design. The presence of Shengya network refers to the comprehensive feeling that the overall image of the website gives visitors. The overall image includes the layout, color, font and browsing mode of the website? . We think Disney is full of vitality, while IBM is professional and serious. Every website will leave people with different feelings. What needs to be done here is to make the unique style of the website according to its positioning. In addition, we need to grasp the same style. In fact, the unity of this style is no different from traditional printed publications. All the pictures and words on your website, including background color, distinguishing lines, fonts, titles and footnotes, should be unified in style and run through the whole website. This way, users will look comfortable and smooth, and will leave one for your website? Major? In my mind. However, corporate website designers often lack this and have no overall significance.
Creativity, the so-called creativity is not eclectic? Some designers go to great lengths to create ideas, which are undeniable and unique, but why can't they be accepted by customers of industry websites? At this time, don't blame the customer for not knowing the goods, but should reflect and grasp the customer's needs. In fact, making an industry website doesn't need a lot of big ideas, and it won't waste too much time to pursue how to be personalized and beautiful. We only need a little creativity to run through the whole website, which may make the website more vivid, attractive and thoughtful. For example, China Auto Trading Network (which disappeared in 2005) is a good case. It integrates the shape of the car into the website and makes it stand out.
Second, the website LOGO
Logo, as the name implies, is the logo pattern of the website. The most important thing of LOGO is to convey the positioning and management concept of the website in a graphical way, and at the same time, it is convenient for people to identify it. There are generally three ideas in the design process of website logo: 1. Use the website address directly to make the logo. 2. Develop logo design according to the characteristics of products/services provided by the website. 3. Its characteristic is to convey the business philosophy of website operators.
Third, the visual process
When reading a certain information, people always have a habit of natural visual flow, what to look at first, then what to look at, and then what to look at. Psychological research shows that the general browsing habit is from top to bottom, from left to right, on a plane, which is stable and depressing. Similarly, the plane is left loose and right stable. Therefore, the visual impact of the plane is stronger above than below, and the left side is stronger than the right side. The upper and middle parts of this plane are called. Perfect angle? , is the most preferred place. In web design, some prominent or recommended information is usually placed in this position. Of course, this visual process is just a feeling, not a fixed formula. As long as it conforms to people's psychological order and logical order, it can be used more flexibly. In web design, flexible and reasonable use directly affects the accuracy and effectiveness of conveying information.
Fourth, the framework and layout of the web page.
Web page layout can be roughly divided into? Country? Font, angle,? t？ Font,? l？ Fonts, integration frameworks, Flash and variants are not discussed here. In fact, we didn't think too much about any form when designing. For example, when we see a round thing on a piece of paper, it is easy to think of the sun, while some people think of the moon and so on. This is a formal metaphor, the most important thing is to grasp the needs of customers, grasp the positioning of the website and make a reasonable framework layout.
1.
The overall width of a web page can be divided into three settings: percentage, pixel, pixel+percentage. Usually, the most commonly used form of website construction is pixel, and industry websites are not excluded. We will definitely consider the resolution when designing web pages. With the development of science and technology, we usually use resolutions of 1024*768 and 800*600. Now many people on the Internet use a width of 778 pixels. Below the resolution of 800, the whole web page is often very depressed and feels airtight. In fact, this width refers to the widest width of a web page at 800*600 resolution. Does not represent the best vision, try 760~770 pixels, no matter in the resolution 1024 or 800, you can achieve better visual effects.
2. Reasonable advertising
At present, advertisements of some websites (pop-up advertisements, floating advertisements, big advertisements, banner advertisements, banner advertisements, etc.). )? It makes people feel cumbersome and don't want to see it at all. Sometimes I don't even go to this website, so the website has been seriously affected, and the advertisement has not achieved the purpose of advertising. These problems are one of the contents that we need to consider and plan before designing the website.
There are two kinds of floating advertisements. The first is an advertisement that can float up and down in the empty space on both sides of the web page, and the second is an advertisement that moves randomly around the screen. It is suggested to use the first one as much as possible when the first one can be used, and it is good to control at most one in quantity when the second one is inevitable. If the number is too large, it will directly affect users' psychology and prevent users from browsing information, which is counterproductive. Don't advertise too much on the home page, but be moderate. For example, it is best not to have too much other irrelevant content on the registered page or a certain purchase step to distract the user's attention and avoid the loss of customers?
3. Rational use of space
Many web pages have a feature that can be described in one word, that is? Plug? It is full of all kinds of information, such as words, pictures, animations and so on. The entry into the page was not considered, and it was very irregular, which caused a lot of inconvenience when browsing. The main reason was that the page was not primary or secondary, usurping the role of the master, or there was no focus, no good classification, and the whole was like a hodgepodge. It's hard to find what you need. Some are blank and unbalanced. Can I use one? Scattered? Describe it in words.
It's not that you don't feel empty when you write a whole page, nor that you don't feel full when you write a whole page. As long as you arrange it reasonably and combine it organically, the page will reach a balance, even if you leave a large area of blank space on one side, it will not make people feel empty. On the contrary, it will leave a broad space for thinking, give people a aftertaste and achieve a visual effect.
4. Text arrangement
In web design, font processing is as important as other design elements such as color, layout and graphics.
4. 1 graphic text
Graphic text is to show the text in the form of pictures, which is most commonly used in the sub-columns of the page, because it highlights and beautifies the page at the same time, making the page more humanized and strengthening the visual effect. Words cannot reach. The disadvantage of universal websites is that they are not extensible.
4.2 Emphasis on words
If individual characters are the focus of the page, we can consciously strengthen the visual effect of the characters by means of bolding, underlining, increasing the font size, adding indicators, tilting the font, changing the font color and so on, so as to make them stand out and stand out in the whole page. These methods actually use the law of contrast. If the update frequency is low, you can also use text graphics.
Verb (abbreviation for verb) website color matching
1. Use a color. Here is to select a color first, and then adjust the transparency or saturation (in layman's terms, lighten or deepen the color) to generate a new color for the web page. Such a page looks uniform in color and distinct in layers.
2. Use two colors. First select a color, then select its contrast color (press ctrl+shift+I in Photoshop) and make minor adjustments. The whole page is colorful but not too expensive.
3. Use a color system. Simply put, it is to use a sensory color, such as light blue, light yellow and light green; Or khaki, khaki, khaki. In other words, different colors are used in the same color system to add color to the web page, without flowers, and the tone is unified. This color matching method is the most commonly used in website design.
4. Is it also called gray in web design? Universal color? Its characteristic is that it can be matched with any color, and it can be used carefully to avoid the graying of web pages.
In the page color matching, try to control it within three colors to avoid the situation of flowers, chaos and no main colors on the page. The contrast between the background and the previous article should be as large as possible (never use complicated patterns as the background) in order to highlight the main content.
Standard operating procedures for the construction of intransitive verb Shengya website
Refine and quantify the key control points of website construction and describe them in a unified format.
Shengya network provides