Mei Cheng was founded in 1998 and has been deeply involved in China market for 25 years. It is the first consulting company in China to apply positioning theory to enterprise practice, and it is recognized as the actual authority of strategic positioning in the industry. Known as the "Whampoa Military Academy" of China brand strategy consulting, its popularity and recognition in the industry are very high.
What makes them special is that they only do "strategic positioning of brands and enterprises" and focus on the field of strategic positioning, which naturally becomes more professional and precise. They are strategic positioning companies with the most successful cases, and have made positioning strategies for many well-known brands, such as Jiang Zhong brand Jianwei Xiaoshi tablets, Baique Ling, Sequoia Capital, COFCO, He Qian 0, soy sauce, including white elephant instant noodles, which were very popular a while ago.
The biggest fear of positioning is not landing, and the success rate of Mei Cheng's strategic positioning is relatively high. A large part of the reason is that they are pragmatic, and secondly, they will advise and guide the positioning of the enterprise strategy. Strong landing ability means a significant increase in the success rate, which is the charm of consulting companies.