1, paid promotion: bidding promotion (SEM), brand cooperation
2, free promotion: search engine optimization (SEO), information implantation (Q&A, library, etc. )
-Meisheng Kang Bei Network Integrated Marketing Agency
With regard to search engine promotion methods and skills, based on the experience in recent years, I would like to introduce the following search engine promotion methods and skills to you, hoping to help you promote them:
First, search engine promotion methods:
1, submitted by search engine
If it is a small and medium-sized website, a lot of traffic comes from search engines. Therefore, after the website is built, it must be submitted to the major search engines before actual and potential customers can search the corporate website.
2. Search engine optimization
The so-called search engine optimization, that is, our common SEO, aiming at the analysis of enterprise websites, optimizing the relevant keywords in search engines can rank in front of major searches and bring relevant transformation to enterprises.
3, search engine promotion links
(1) Friendship link
Making friendly links can also bring relevant traffic and rankings to the website. It is worth noting that when making friendly links, we should pay attention to the correlation between the content of our own enterprise website and the other website.
(2) Website links
There are many excellent website navigation sites now, but most enterprise sites need a certain cost to join. Therefore, in order to make the cost get higher income, it is best to find industry-related website navigation to join.
(3) Buy external chains
If an enterprise website has enough excellent external links, then the ranking of the enterprise website will be good and the inclusion will be faster, but when buying external links, we should pay attention to the relevance of the website and whether the inclusion is normal.
4. Promotion and release of search engines
(1) Forum
Select some related forums and post bars to publish and publicize the information that enterprises want to promote.
(2) Blog
You can set up multiple blogs and join relevant circles to publish enterprise information.
(3) Yellow Pages and classified information
These websites are platforms for publishing pure information, on which enterprise product information can be published.
Second, the promotion skills
The above method seems simple, but it is more complicated to implement. In particular, if you want your company to rank high, you must master the relevance of website content and keywords, as well as the integrity, popularity and maintainability of website structure.