One: you can do advertising marketing planning, advertising creativity, advertising copy writing and advertising management in advertising companies; Be able to engage in advertising marketing planning and public relations in news media related departments, enterprise advertising departments and public relations departments.
2. Have systematic theoretical knowledge of advertising, management and marketing theory, understand the law of advertising communication, have received basic training in marketing planning operation skills, and have the ability to analyze and solve advertising marketing and planning problems. After graduation, work in the marketing departments of various enterprises; Be able to engage in practical work such as CIS corporate image design, market research and information consultation; Can be engaged in marketing planning in business departments and government departments of industrial and commercial enterprises.
After graduation, I have good communication theory and skills, rich social coordination and interpersonal communication skills, excellent information analysis and media (including company) management skills, and can engage in news communication business (including new media technology skills), which is suitable for newspapers, radio and television mass communication industries, networks, emerging media, advertising public relations companies, media organizations, media product packaging and production companies, government agencies and private enterprises.