Scope of advertising company
1, cultural and artistic exchange planning, exhibition services, conference services, etiquette services, graphic design and production; Business consultation.
Scope of advertising company
2. Corporate image planning; Conference and exhibition services. Enterprise management consulting; Enterprise marketing planning; Cultural and artistic information consultation and planning.
3. Acting for all kinds of domestic advertising business; Advertising design, production, release, agency, booth design, corporate image design.
4, decoration engineering design and construction; Photography and exhibition services; Printing and packaging design.
Conditions for registering an advertising company
An enterprise applying for advertising business shall meet the following four conditions in addition to enterprise registration:
1, there are institutions and professionals responsible for market research;
2. There are managers who are familiar with advertising management regulations and advertising design, production and editing personnel;
3. Have full-time accounting personnel;
4. To apply for undertaking or acting as an agent for foreign advertisements in China, one should have the ability to handle foreign advertisements in China.
How much is the registration of an advertising company?
After knowing the business scope and application conditions of advertising companies, let's take a look at the registration of advertising companies.
The registration process of an advertising company is as follows: name verification-submission of materials to the industrial and commercial bureau-industrial and commercial examination-issuance of business license-bank account opening-tax verification.
The time required for the whole process is about 20 working days after approval. The agency registration fee for a registered company is 600 yuan, and the financial agency fee starts from 300 yuan.
Finally, I would like to remind you that if you want to start an advertising company, you should know the business scope of the advertising company. This is the business income point of every advertising company. If you don't know, you can learn more.
I run an Internet advertising company.
Party A, who worked for some time before, was mainly responsible for news media channels, and later switched to advertising. Because he thought there was still money to make, he jumped out and did it himself.
Advertising companies are generally divided into three categories:
1. Major League camp with 4a as the main body.
These companies have absolutely large customer resources, and their PPT is the best weapon to make money. Whoever makes a good PPT and Party A's father is satisfied will win the bid. Whoever gets more kickbacks can cooperate for a long time. Whoever has a hard relationship with the boss of a major customer or purchasing can be the boss of a supplier, and he has the final say in bidding (I participated in several bids, and finally found out that I was cheated and vowed not to bid again, which was really dirty and was spoiled by China people).
2. Activity planning and execution company with offline activities as the main body.
The arrangement of the offline exhibition, the arrangement of the press conference, the invitation of the participants at the summit, the construction of the event site and the release of a single page are all activities of the company whose main business scope is offline activities. This kind of work generally has a fixed cooperative relationship, and foreign suppliers simply don't want a piece of it.
3. Advertising companies that focus on online marketing promotion
Network marketing is nothing more than two kinds:
(1) Brand promotion, excluding transformation. Simply doing brand exposure can be done through Baidu, Zhihu, news, official website, WeChat, Weibo and other channels. Generally, all channels need omni-channel, and a single part of channels is unprofitable, because the price industry is relatively transparent and needs to be fully followed. Profit points are often optimized in official website, and this is WeChat Weibo.
(2) The volume conversion is settled according to the actual turnover. This kind of video is usually broadcast live, translated by WeChat, with coupons sold in Weibo and orders placed by Taobao, JD.COM, Tmall and Pinduoduo. This kind of video traffic is actually very difficult to do. At present, the hottest video traffic port has been monopolized by super-giant bloggers, so it is very difficult to develop and cultivate their own brand bloggers from a giant.
To sum up, how to run an advertising company well and really make money?
My answer is that at present, it is profitable, so how to open it well? It is necessary to combine your company's own resource advantages, project implementation, relations with some brand companies, and packaging publicity of brand projects to prepare for the promotion of new customers in the future.
Small scale, 50-60w；; One year; Medium scale, 200-500 W； a year; Large-scale, 500-2000 W； a year; Super-large scale, 5000w+ a year.
I hope it helps you.
How to run an advertising company well
Personally, I think four points are very important:
1, talent;
2. System;
3. Efficiency;
4. service;
5. Develop the market;
6. Expand business scope.
When advertising companies develop to a certain stage, management should be on the right track. Rule by law, not by man. The system should govern people, not people. System is to restrain people's behavior, not to imprison people. A few sheets of paper are enough for a small company. It's concise, but it can be improved at a certain scale. System is more important than talent. A good system has more talents, while a bad system buries talents. Advertising companies should have their own accurate positioning, know their own advantages and disadvantages, cultivate their core competitiveness, and be "small but refined" instead of "big and comprehensive". It is suggested to take the road of specialization according to the place, the person and the time. Being the boss and the second child in a certain field can lead to benign survival and development. The most taboo is all-round attack and diversified development, and the last one will not work. Advertising company is an intellectual, technology-intensive and talent-intensive enterprise, so learning ability is particularly important, and it is necessary to have a good learning atmosphere to make it a learning organization. Whether it is customer service, advertising creativity, planning, media operation and other all-round learning, we must surpass customers professionally, guide customers and serve them well. I often hear salesmen of advertising companies say three things: "Our price is lower than others", "Our quality is better than others" and "Our kickbacks are more than them". The author calls it "three sentences and a half sales promotion method". Business is the leading and throat link in the operation of advertising companies, occupying a very important position. Without business, there is nothing. No matter how good the design idea is, with strong backing, it will also promote the previous business and complement each other. Some advertising companies pay attention to internal management and internal learning, which is one-sided. More importantly, it should be business, that is, customer management and development, and truly realize "all-staff marketing", from boss to salesman to designer. Business is always the core work. Advertising companies pay more attention to business promotion than scientific customer management and development. Often a group of customers who run salesmen either take the salesmen away or lose contact after jumping ship. A new group of salesmen came to run customers again, which on the one hand led to the loss of customer resources, on the other hand led to customers being taken away by employees who jumped ship. Customer management is particularly important, not only for customer service personnel (salesmen), but also for managers. On the one hand, managers should contact and communicate with the top managers of customers regularly and irregularly. On the other hand, it should be a team, including planning, marketing, copywriting and designers, not just a salesman. It is a team that serves customers, not salesmen. Companies should effectively classify customers and evaluate them according to business volume and customer potential. 80% energy is spent on 20% customers who create 80% value. According to the degree of importance, it can be divided into Class A, Class B and Class C, and the target customers to be developed are Class D. Then how often do Class A customers visit, Class B and Class C customers visit, and Class D customers make several indicators every month. Finally, clean up the original customers regularly, downgrade or eliminate those customers who spend a lot of energy but have little profit, and optimize your customer team resources regularly. Advertising company is an intellectual industry and should be very professional. Creative designers are like this, and so are customer service staff. In addition to extensive knowledge structure and communication skills, image is also very important. The professional image makes people feel trust, and the business transaction rate will increase. Advertising companies make up for others and make up for themselves first. Create your own image first and then spread it to others. Advertising is a sunrise industry, which is knowledge-intensive, talent-intensive and technology-intensive. The advertising industry is also an industry with disproportionate input and return, except for 4A companies and big advertising companies. In addition to doing things professionally and paying attention to strategies, we should also "choose the right pond to catch big fish" and use different operation methods in different market environments, otherwise we will get twice the result with half the effort. The advertising industry is also an exercise industry. "If you love someone, let him (her) advertise and have heaven; If you hate someone, let him or her advertise. It is simply hell. " Advertisers are people made of special materials. We should not only have the spirit of hard study, but also have the spirit of persistent pursuit. Put your heart and soul into it and you will get something in the end. After all, it is only a matter of time before heaven rewards diligence and waits for no one.