Question 2: What is Alibaba's revenue source? 1. Current advertising sales, such as home page focus, etc. , Taobao launched the KA framework agreement (one year10.5 million, and the KA framework agreement signed by some common Taobao sellers is about 8 million). This advertising revenue is Taobao's main income at present.
2. Through train P4P department, Alibaba B2B listed company is also doing this, but personally, Taobao P4P department has more income. 20 1 1, Taobao P4P also launched KA framework service, which started at1.5000 a year.
3.20 10 diamond booth business began to be used by the majority of sellers, showing a thousand times the value, and sellers bid. The marketing product "Taobao Creativity" released by Taobao in the later period will gradually increase.
4. Super selling tyrants, basically ranging from 3000 to 8000 per seller; Special price every day, gold spike is also a fee-based service, just like oversold. This paid activity has always been a source of income.
Some software services, such as Wangpu, Picture Space, member management, and a series of software developed by Taobao, all generate revenue through the seller's subscription.
6. Mall sellers, annual technical service fee: 6,000 yuan/year, which is related to the mall.
Question 3: Are most merchants in Tmall profitable? Is there a loss? What are the advantages of Tmall? How to be a good Tmall? Not necessarily. I just lost money in Tmall last year. Traffic will give you some, but product structure, operation and promotion are very important. Tmall depends on the team, Taobao depends on the individual.
Question 4: How to use taobao guest to create a super explosion? Choose high-quality baby and clean the house after you settle down. Choosing money is very important, welcomed by the public, in line with the public's aesthetics, with good sexual quality and high cost performance. These are the foundations. If you choose a model with poor quality, and it happens to cause the explosion of the store, then your store's after-sales, bad reviews and DSR scores will be miserable. The more you sell, the worse the store index! Pay attention to the quality of your purchase or consignment! 2. Optimize the baby details and describe the baby details, such as baby detail map, model map, physical comparison map and necessary text description. Describe the details in detail to attract buyers to continue reading and finally buy. You can add 4-6 related sales products to the store description, or you can set a package, which will increase the exposure of the baby and increase the purchase probability (customers don't like this one, but may like another one in the store). 3 Optimizing shop decoration can increase the buyer's recognition, and the color tone conforms to the shop and product style; If the positioning is not clear, you can choose fresh and bright colors to increase the buyer's pleasure when shopping. At the same time, stores can also enhance the depth of customer visits, increase the search weight, and drive related sales. 4 Design promotional activities Promotional activities must be eye-catching (but not unreliable), so that customers have a feeling that they will make money if they buy now, and they will lose money if they don't grab it tomorrow. The data shows that when setting discounts, displaying the remaining time of discount countdown (such as staying overnight for 8 hours and 52 minutes) can effectively improve the conversion rate. 5 Steps to introduce paid traffic such as through train, diamond booth and taobao guest. There is also the creation of explosions. The through train pays attention to long-term investment, which does not mean that I will get immediate results in a day or a month today. This method is not recommended if you don't have much money, so I won't say much here. Diamond stalls are not suitable for novice sellers. Taobao guest and taobao guest are recommended here, both of which are based on CPS. After the transaction is successful, they charge a commission. This way is equivalent to collecting money after the effect comes out, which is still in line with the psychology of small sellers. However, it doesn't mean that you set a high commission to promote taobao guest, because the conversion rate of the new model will be very low in the early stage because of the herd mentality of buyers. As a result, the taobao guest people were busy for a long time, and they didn't earn anything, so buying and selling were basically useless. You have to find Tauko (see below for more details)! Operation Skills 1 Baby Location In the promotion process, check the buyer's search area according to quantum data, and set the baby location as the most concentrated area of the buyer's search area (such as Jiangsu, Zhejiang, Shanghai, Guangzhou, etc. ) or a famous big city near your delivery place. What needs attention here is the delivery time and arrival time, and it is best to have words to explain this! According to my experience, I can tolerate the arrival time error of 1 day. The arrival time should not be too outrageous. You need to consider the express delivery time limit you choose. Originally, you shipped the goods from Heilongjiang, so you should write down the baby's location in Guangzhou, which is not to make trouble for yourself. If you send downwind express, this problem can be well controlled. In addition, you can spread a variety of baby locations in the more developed and popular cities in China, because people may choose the area where the baby is located near themselves when searching, so that they can get the goods quickly. The advantage of spreading out is that I search Jiangsu, Zhejiang and Shanghai for our baby display, and I search Guangdong for our baby display and do related sales. The detailed description of the display baby contains the quasi-explosion you want to promote, and the exposure rate is there, or it depends on the transformation. 2 If the postage is not included in the freight setting, the default freight will be adjusted to the cheapest area, and other settings will be set separately, because the default freight will be displayed in the search results; If most of them are subcontracted and the postage is not included in remote areas, the above settings are the same, which can save the trouble of changing the price and making up the freight; This item has been ignored by the whole country. 3 keyword title optimization In the promotion process, according to the quantum data, you can check the most searched keywords in the store, and you can also screen the matching hot search keywords in taobao index, Taobao TOP leaderboard, through train, data Rubik's Cube and other ceramic title optimization software. 4 interval price setting If the baby has an interval price, for example, the price of the same paragraph A is 100, and the price of the same paragraph B is 90, you want to make a 50% discount. At this time, fill in the baby's price at the lower price, then fill in their respective prices in the SKU attribute, and then set the discount with the discount software (of course, you can also directly write the price of 45/50). Baby's bite price (the discounted price will be displayed after the discount) will be displayed in the search results. If you follow the price ... >>
Question 5: How much can a big company like Tencent earn a year? In 2006, Tencent's total revenue was 2.8 billion yuan, and its profit was11.60 billion yuan. In 2007, Tencent's total revenue was 3.8210.635 billion yuan. In the first quarter of 2008, Tencent's revenue was143.2 million yuan and its profit was 737.3 million yuan.
Question 6: How to choose high-quality baby through the explosions in taobao guest?
When you are busy outside, you must settle down first, and then clean up your home before treating you. Choosing money is very important, welcomed by the public, in line with the public's aesthetics, with good sexual quality and high cost performance. These are the foundations. If you choose a model with poor quality, and it happens to cause the explosion of the store, then your store's after-sales, bad reviews and DSR scores will be miserable. The more you sell, the worse the store index! Pay attention to the quality of your purchase or consignment!
2
Optimize the baby's details
Do a good job in baby detail description, baby detail diagram, model diagram, physical comparison diagram and necessary text description. Describe the details in detail to attract buyers to continue reading and finally buy. You can add 4-6 related sales products to the store description, or you can set a package, which can increase the exposure of the baby and increase the purchase probability (customers don't like this one, but they may like another one in the store).
three
Optimize store decoration.
Shop decoration can increase the buyer's recognition, and the color tone conforms to the shop and product style; If the positioning is not clear, you can choose fresh and bright colors to increase the buyer's pleasure when shopping. At the same time, stores can also enhance the depth of customer visits, increase the search weight, and drive related sales.
four
Design promotional activities
Promotional activities must be eye-catching (but not unreliable), so that customers have a feeling that they will make money if they buy now, and they will lose money if they don't grab it tomorrow. The data shows that when setting discounts, displaying the remaining time of discount countdown (such as staying overnight for 8 hours and 52 minutes) can effectively improve the conversion rate.
five
Steps to create explosions by introducing paid traffic such as through train, diamond booth and taobao guest.
Through train pays attention to long-term investment. It doesn't mean that I can get immediate results in a day or a month today. This method is not recommended if there is not much money. Not much to say here. Diamond stalls are not suitable for novice sellers. Taobao guest and taobao guest are recommended here, both of which are based on CPS. After the transaction is successful, they charge a commission. This way is equivalent to collecting money after the effect comes out, which is still in line with the psychology of small sellers. However, it doesn't mean that you set a high commission to promote taobao guest, because the conversion rate of the new model will be very low in the early stage because of the herd mentality of buyers. As a result, the taobao guest people were busy for a long time, and they didn't earn anything, so buying and selling were basically useless. You have to find Tauko (see below for more details)!
manipulative skill
1
The baby's position
In the promotion process, check the buyer's search area according to quantum data, and set the baby's location as the most concentrated area (such as Jiangsu, Zhejiang, Shanghai, Guangzhou, etc.). ) or a famous big city near your delivery place. What needs attention here is the delivery time and arrival time, and it is best to have words to explain this! According to my experience, I can tolerate the arrival time error of 1 day. The arrival time should not be too outrageous. You need to consider the express delivery time limit you choose. Originally, you shipped the goods from Heilongjiang, so you should write down the baby's location in Guangzhou, which is not to make trouble for yourself. If you send downwind express, this problem can be well controlled.
In addition, you can spread a variety of baby locations in the more developed and popular cities in China, because people may choose the area where the baby is located near themselves when searching, so that they can get the goods quickly. The advantage of spreading out is that I search Jiangsu, Zhejiang and Shanghai for our baby display, and I search Guangdong for our baby display and do related sales. The detailed description of the display baby contains the quasi-explosion you want to promote, and the exposure rate is there, or it depends on the transformation.
2
Freight setting
If not, adjust the default freight rate to the cheapest area, and set the others separately, because the default freight rate is displayed in the search results; If most of them are subcontracted and the postage is not included in remote areas, the above settings are the same, which can save the trouble of changing the price and making up the freight; This item has been ignored by the whole country.
three
Keyword title optimization
In the promotion process, according to the quantum data, we can check the most searched keywords in the store, and we can also screen the matching hot search keywords in taobao index, Taobao TOP list, through train, data Rubik's Cube and other optimization software to name Tao Zi.
four
Interval price setting
If the baby has a price range, for example, the price of the same model A is 100, and the price of model B is 90, you want to make a 50% discount. At this time, fill in the price of the baby with the lower price, then fill in the respective prices in the SKU attribute, and then set the discount with the discount software (of course, you can also directly write the price of 45/50). Baby's bite price (displayed after discount) will be displayed in the search results. If you rank by price, it will be a few dollars or even worse ... >>
Question 7: In the era of big data, how do SMEs "gold rush"? So for small and medium-sized enterprises, in fact, they are also very concerned about a big pattern change, which can bring them an opportunity to expand the market scale and even lead the industry. Therefore, this newspaper cooperates with CBN Brainstorming Program to pay attention to how innovative SMEs grasp the opportunities brought by the era of big data, and what bottlenecks and challenges they face. The guests who participated in the discussion were: Zhang Shaofeng, CEO and Vice President of Beijing Dianfen Information Technology Co., Ltd.; Liuli, CEO of Bawangcai, small secretary for ordering food; Zhang Yiming, CEO of Beijing ByteDance Technology Co., Ltd.; Ding Zuyu, CEO of Yiju (China) Holdings Co., Ltd.; Tang Jun, Chairman and CEO of Hong Kong and Macao Information; Yan Mingchuang Investment CEO Kuang Ziping; Yi Lee, co-founder and CEO of Venture Commune; Kong Fanren, Chairman of Zheng Qi Gumu (China) Consulting Company. 1 Big data is changing from a technical hot word to a social wave, affecting social life, but what can big data change? "Big data is not necessarily used to connect people and information. It may be used in medical care and finance. Usually, it is to better obtain the information of individual users. The first feature is that you can use new content at any time, and the other is more important. You can use everyone's interest to analyze everyone's behavior and recommend content that all users are interested in. The process of reading by users is for themselves, but the result is actually that I am for everyone. " Zhang Yiming: For me, big data has changed my ability to connect users and information. I can use big data to change the way users get information. As far as the company is concerned, our company can use big data to connect users' information. We can analyze and process massive information, analyze massive user behavior, and connect information with users. There was no such opportunity before, and only after more and more user behavior data can be analyzed can we have this ability. At the same time, it can also give users a better discovery. Big data is not necessarily used to connect people and information. It may be used in medical care and finance. Here, it is more typical to obtain the information of a single user. The first feature is that you can use new content at any time, which means that we have obtained a huge amount of data. This is called big data, but another more important thing is that we use everyone's interest to analyze everyone's behavior and recommend content that all users are interested in. On the client side, a large number of users' data behaviors are mined. The user's reading process is for himself, but the result is that I helped everyone, that is, better access to information. Zhang Shaofeng: Big data has changed my life and work. I can use big data to change the operational efficiency of enterprises and people's lives. What is big data is to integrate data from different industries and fields, and the data can undergo qualitative changes. Because there are more data, an industry has an extra latitude. With the increase of latitude, the data value changes exponentially. I saw the impact of big data. I can provide services for other enterprises based on my big data, such as precision marketing. Let me give you an example. Yintai Department Store is called OTO. Online and online integration will get it through. What does it want to do because of its competition with e-commerce? Users want to go to the mall for free and lay a free wireless point. As soon as he went online, he hung up by one percentage point. Do you know what this user's preference is? Yes, you pushed him a coupon and said that there was a sexy underwear on sale on the second floor. Do you want a top brand? Maybe the fifth floor has a taste you like. You like fresh fruits and vegetables, which is a very strange dish, because we have to analyze users' preferences on the whole Internet. Chai Ke: Big data brings new data services and products. I think that although we are an entrepreneurial enterprise with a small size, more than one million girls actively participate in informing the relevant physiological data every day, or they are all Asian people, so I can find a rule through the disorder of the data, which is more valuable for the research and development of products and drugs for Asian people. There are nearly 2000 Asian women in our company now. I believe our data is still convincing. Maybe in the end, I also think that the era of big data is not an era. Data services and data products are the times that our entrepreneurs have begun to explore and have taken shape. 2 For entrepreneurs, is big data an entrepreneurial change or a flicker? "Big data itself is not a fool. But at the beginning of any revolution, people's expectations will exceed its actual speed ... >>
Question 8: By the way, who sells meifubao cosmetics in Taobao, can it make a monthly profit of 89,000 yuan? Do you want to earn 890 thousand a month? Find super micro-marketing qianqi688 to make your dream come true.
Question 9: How does Taobao deal with JD.COM Mall? Hello, landlord:
Taobao is a small branch of Alibaba, which provides a publishing and sales platform for individuals and companies. JD.COM Mall is a platform for pure sales of merchant products, and the nature of their two companies is completely different from that of e-commerce; Let's look at the profit again. Taobao's profit is completely greater than that of JD.COM Mall. Taobao is an organization that sells decoration services/marketing promotion/membership fees to sellers, and its profit ratio is particularly large; JD.COM Mall is profitable by selling products, among which electronic products are the most important, and the profit is only 5% compared with the first financial statistics; From the perspective of capital investment, Taobao relies on Alibaba's capital operation and has a large source of investment funds to get rid of the disadvantages of venture capital. Even if Alibaba doesn't invest, there are still a group of venture capitalists who are optimistic about Taobao's investment (Alibaba also relies entirely on venture capital when it develops); The investment of JD.COM Mall mainly comes from venture capital. Is the requirement of venture capital to maximize profit sharing as soon as possible? Therefore, under the pressure of shareholders, JD.COM Mall cannot realize the step-by-step infrastructure construction; Taobao is different; Taobao and JD.COM Mall can't be compared because of their different nature, different profit models, different sources of investment funds, different sales targets and different sources of customers. The merchants in Taobao Mall are all enterprises, and the important thing for enterprises is the brand; The corporate brand has not been sold in JD.COM Mall for the time being; For the time being, Taobao and JD.COM Mall can't be compared;
ceremony
Have a nice day, dear.