Salesfoce
Status: Founder of online CRM system, leading the global customer demand for CRM solutions.
Function: Its product functions mainly focus on powerful custom functions, standard or custom reports and analysis, possibility expansion and marketing automation.
Features: The system is completely set up in the cloud, and users can work in the system through the browser, which is suitable for multi-platform use and convenient for mobile office.
Disadvantages: there are no branches in China, and the server is located abroad, which can provide services through agents. Not paying enough attention to China market leads to uneven service level, which restricts its development in China.
energy
Status: As an established software giant, it is a leading manufacturer in the global commercial software market.
Business: covering three modules: market, sales and service.
Market module: including potential customer management, analysis and database, market forecast, etc. , can help enterprises to better retain the most valuable customers.
Sales module: enables enterprises to simplify and automate sales tasks, make the sales process more effective, and provide all functions that must pay attention to customer relations.
Service module: improve service quality.
Features: It can meet customers' growing mobile demand, and SAP's OnPremise product has better performance than its SaaS version.
Disadvantages: European and American systems are gorgeous in operation style, but they are very complicated, which makes many domestic enterprises unsuitable, and their cost is expensive, which makes some small and medium-sized enterprises unbearable.
Microsoft dynamics
Status quo: Microsoft, a software giant, entered the CRM field relatively late, but the series of DynamicsCRM software became an instant hit and quickly gained the recognition of users.
Business: Microsoft DynamicsCRM integrates contact management, schedule management, email and other functions including MicrosoftOutlook, and integrates with Access database software, which greatly promotes the acceptance of it by enterprise users.
Features: Small and medium-sized enterprises have a "very large" user group, and a simple and mature desktop operating system is one of their major advantages.
Disadvantages: In large enterprises, DynamicsCRM is not as good as enterprise software of Oracle Bone Inscriptions and SAP.
oracle bone script
Status: the world's leading information management software developer, one of the largest database companies and enterprise software companies in the world.
Business: provide open, comprehensive and integrated information management tools, and the sales target is mainly large enterprise customers who use preset software.
Features: Oracle Bone Inscriptions, as a leading database company in the world, has very strong data consulting and analysis capabilities.
Disadvantages: OracleCRM products are powerful and expensive, so their development in China is limited.
Hub point
Status quo: unicorn enterprises in the field of digital marketing
Business: partial to the field of marketing automation, realizing data visualization and automatically tracking customer behavior.
Features: Its biggest highlight is "customer-centered marketing" (that is, the marketing method that attracts customers to take the initiative to buy). Through the advantages of permanent free customer management system and free provision of various learning resources, it occupies a large part of the market share of small and micro enterprises.
Disadvantages: Compared with professional CRM, it lacks many functions. After all, it is partial to the field of marketing automation. If you really want to use it, you still need to buy marketing, sales, service and other products, or connect Salesforce and Microsoft's CRM system.