Corporate Structure of Suo Xiang Marketing Planning Company

Market research center: responsible for in-depth stakeholder research, market research, marketing research, satisfaction survey, loyalty and support research on customers and brands. Suo Xiang also established and maintained an information database for this project, and used this basic database for follow-up service, consumer analysis, investigation and testing. Collect and sort out market information to provide data support for the decision-making of the project team. Marketing Planning Center: It is responsible for discovering industry trends and consumer psychological trends that customers can't find, proposing creative marketing integration solutions for customers with super creativity and practical experience, and formulating 4P tactics for enterprises in market segmentation, product innovation, marketing strategy design and marketing mix.

Marketing management center:

Suo Xiang provides customers with the services of designing marketing execution outline, building efficient marketing management organization and operating process planning. Responsible for job formulation, assessment, performance, management and other work, establish perfect marketing management rules and regulations, shape qualified talents for marketing work, and improve organizational system and management system. Brand Planning Center: the department responsible for assisting the positioning, planning and operation of enterprise brands, formulating brand operation management plans according to customers' business and marketing objectives, and promoting the value-added of brand assets. Provide customers with brand strategic planning, brand vocabulary system, brand introduction support, etc. Brand design center: the image entity responsible for assisting the development of enterprises, which not only helps enterprises to correctly grasp the brand direction, but also enables people to remember the corporate image correctly, quickly, effectively and profoundly. Provide customers with brand VI design, communication material design, product packaging design, company image design, terminal image design, investment promotion design and other services.

Public relations media center: responsible for providing public relations strategy analysis, advertising planning, promotion planning, brand integration communication planning, news public relations promotion, media delivery planning, event marketing planning, crisis public relations prevention and treatment, national and regional media strategy formulation, brand hard advertising (TV, network, print, newspaper, radio, outdoor) planning and creativity, brand hard advertising (public relations, meetings, activities, soft text, etc.). ).。 Network Marketing Center: Suo Xiang Network Marketing Center helps enterprises to create an online information dissemination channel with innovative image, complete functions, rich content and convenient entrance, create a high-end and personalized portal platform, help enterprises realize product promotion and brand marketing of new media platforms, and create high-quality marketing effects with low-cost Internet means.

Marketing Training Center: Suo Xiang provides customers with internal training of marketing personnel, marketing managers and marketing skills. Suo Xiang has an elite team of marketing professors from Peking University, Tsinghua University and Shanghai Jiaotong University, providing unique consulting and training ideas for enterprises. Professional and comprehensive marketing training, the company's more than 30 practical marketing experts provide customers with special training for all service items, including on-site teaching and practical assistance guidance.