How do small and medium-sized enterprises promote the whole network marketing?

How do small and medium-sized enterprises promote the whole network marketing? With the progress of the times, network marketing promotion has become the only way for enterprises to upgrade their marketing. However, in recent years, with the continuous progress of network technology, the trend of network marketing is becoming more and more obvious, and the cost of marketing is also rising. Any simple and rude paid marketing can no longer bring satisfactory results to enterprises. In order to maintain the previous marketing effect, enterprises need to redefine or find more effective marketing concepts and methods. Based on this, the concept of whole network marketing was born. Xu Guoxiang of the whole network will answer them one by one. What is the whole network marketing? To understand the whole network marketing, you can first understand the "search engine screen". Search engine screen means that when users search for a keyword on search engines such as Baidu, a whole page of the home page or the first few pages of the search results are all about a product, brand and thing, which is called screen. Network-wide marketing means that marketers integrate all network resource platforms for marketing promotion. When users search for keywords in search engines, video websites, portals, news media and other platforms. The home page or the first few pages are all marketing information of a brand and product, so as to achieve marketing purposes such as enhancing brand, product awareness and exposure. Why do you want to do network-wide marketing? First of all, we should understand three ways for consumers to buy and understand the same product: first, acquaintance introduction, second, personal experience, and third, online understanding. But at present, the whole society is full of routines, which makes many people full of vigilance. Even the introduction of relatives and friends is dubious. In order to ensure the accuracy, they will eventually make use of online resources to query, and the query results will directly affect consumers' behavior. If there is no relevant information or little or even negative information, consumers will give up the brand or product. If the first page of search results is full of brand and product information, and it is all positive information, then consumers will choose to buy directly. How do small and medium-sized enterprises affect the whole network operation? Anyone who knows online marketing knows that traffic equals money. But now the cost of obtaining traffic is getting higher and higher, and the cost of paid promotion is very high. Now many people are disgusted with this form of advertising, so everyone pays more attention to natural ranking, and for small and medium-sized enterprises, this is the most suitable marketing promotion method. So how to do explicit marketing? 1. Speaking of Baidu products, there are many Baidu products: Baidu Encyclopedia, Baidu Q&A, Baidu Post Bar, Baidu Library, etc. It is a good promotion channel. These platforms are highly weighted, and the content published on them is easily included by Baidu search engines. The higher the originality of the content, the better the ranking! 2. At present, there are Baijia, Sohu, Penguin and Netease. Original articles published through these media platforms are easier to be included. If it is targeted by the platform, it is recommended to read to increase exposure! 3. News Media Soft Text Promotion, that is, the release of news source (such as Sina, Phoenix, Tencent, Xinhua, CCTV, Sohu, Universal, Reference News, Netease, People's Daily, China News, Guangming, China, Zhongqing, The Paper, etc.). ). Many large enterprises generally use these promotion channels, because authoritative media release is more credible, and publishing information can also improve the exposure and popularity of corporate brands and products!