The major of public relations is to cultivate compound talents who meet the needs of market economy, develop morally, intellectually, physically and aesthetically, have solid professional knowledge of public relations and good professional ethics, specialize in the investigation, consultation, planning and implementation of public information dissemination, relationship coordination and organizational image management, and can engage in information consultation and communication management, teaching and scientific research work of government departments, enterprises, institutions or social groups.
Employment direction of public relations major
After graduation, students majoring in public relations can engage in public information dissemination management, public relations coordination, information consultation, activity planning and implementation, teaching and scientific research in government departments, enterprises and institutions or social organizations. Jobs: Assistant General Manager, Sales Manager, Customer Service Manager, General Manager, Office Director, Assistant Chairman, Secretary of General Manager, Assistant General Manager, Deputy General Manager, Marketing Specialist and Sales Director.
Employment prospect of public relations major
Public relations involves many fields such as interpersonal relationship, public communication, organizational behavior, marketing and so on, and is paid more and more attention by enterprises and government departments. Public relations talents are one of the scarce talents in China in 2 1 century, with good employment prospects.
China's entry into WTO means the full opening of the market, and China's public relations industry has entered a period of rapid growth. With the rise of local professional public relations companies, foreign public relations companies have rushed to the beach, and there is a large shortage of public relations talents. It is estimated that the Shanghai World Expo alone will employ 65,438+0,000 public relations professionals. At present, knowledge-based public relations education cannot meet the requirements of professional public relations companies for public relations skills. International economic integration urgently needs skilled public relations talents. From the sampling survey of employee salary of several public relations companies, it is found that the salary level is on the rise The starting salary is generally around 2000 yuan/month. After two years of accumulation, the salary of the account director will reach 4000 yuan/month. Director-level income is considerable, with an average annual salary of 200,000. This shows that the application of public relations talents is becoming a hot job and is highly concerned by the market.