Some enterprises only focus on solving a certain part of CRM with a single solution, which has no obvious connection with other activities of the enterprise. For example, in order to pursue the efficiency of the call center, buy an automation device. Automation minimizes the interaction between people, for example, shortening the time of telephone communication with customers.
The driving force of a successful CRM solution is to have the latest, most accurate and comprehensive understanding of customer data. All departments of the enterprise can benefit from a single centralized customer database.