The analysis of user needs should be based on objective reality rather than subjective speculation, and objectively analyze whether user needs really exist rather than pseudo-needs.
Second, determine whether the demand is just needed.
The real needs of users can be divided into rigid needs and elastic needs. In the mobile Internet world, the most basic needs can be summarized as information collection, acquisition of living materials and communication with people. Choosing Just Need as the starting point of selecting products can effectively reduce the project risk in the early stage and the promotion resistance in the later stage, but at the same time, the competition is more intense.
Third, is the research demand large enough?
There are two ways to judge whether the demand is large enough: one is to estimate the number of target users, consumption power and so on. , and then compare these figures with the public reports of the industry through calculation; The other is to evaluate the original output value of products entering the market, and then improve efficiency and save costs by providing products with lower prices, and transform a brand-new scale relative to the original output value.
Fourth, measure the liquidity of demand.
In the fierce market competition, even some products with a large number of users need to find ways to realize their own products through various means. E-commerce companies should fully measure the liquidity of product demand when analyzing user needs. I. e-commerce data analysis architecture
First of all, it needs to be admitted that the premise of the data analysis architecture model is to fully understand the daily work scenarios and needs of the business, put forward suggested data analysis methods, and release the timeliness of business personnel in data analysis.
2. Analysis of online store management
For a store user, a complete purchase process: seeing the advertisement-entering the store-browsing the goods-consulting and purchasing-placing an order for payment. How should store operators analyze and manage users' traffic in all aspects? In view of this, the following will be analyzed in detail from four aspects: traffic analysis, sales analysis, commodity analysis and activity analysis.
3. Analysis of offline store management
For e-commerce, in the past, online stores were the mainstay. With the expansion of business, these companies now make up for the lack of online user experience by continuously expanding offline stores and integrating online and offline, thus expanding the scale of users. To this end, Yonghong consulting experts designed an offline store management analysis system, which helps e-commerce enterprises to choose the most suitable stores and achieve efficient management through offline store expansion analysis and store location analysis.