On August 8, 2007, the first China Brand Festival was grandly opened, and China brand finally had its own festival.
On August 8, 2008, from the Olympic flame to the brand flame, the second China Brand Festival lit the fire of China brand.
On August 8, 2009, "Boost China's confidence and enhance brand value", the third brand China Festival was settled in Qingdao, the brand capital.
August 8, 20 10. "
Regression sum
Leap ",the 4th China Brand Festival kicked off the" China Brand Revolution ".
August 8th, 20 1 1, "Honesty and Innovation", the 5th China Brand Festival, will deepen the brand revolution and win more respect for China.
On August 8, 20 12, Transformation and Driving explored the road of brand transformation in China from the perspectives of transformation development and brand driving. Continue to deepen the brand revolution, focus on exploring the development path of independent brands, enhance the competitive strength of independent brands, promote the rise of independent brand groups, and win more respect for China.
August 8, 20 13, "Dream and Dignity", the 7th China Brand Festival, the Chinese dream will lead China's independent brands to finish.
Transformation and upgrading, and finally realize the great dream of "brand makes China more respected"! .
August 8th, 20 14, "Integration and Rise", the 8th China Brand Festival and the 1st Guizhou Brand Conference will be held in Guiyang on August 8th this year. Based on the strategic planning of Guizhou's economic development, we advocate the concept of green ecological development, integrate the intellectual capital resources of the times, break through the inherent limitations of regional brands, promote the innovative economic construction in Guiyang, and realize the collective rise of Guizhou brands.
On August 8th, 20 15, the 9th China Brand Festival was held in the Great Hall of the People. Gu Xiulian delivered a speech with the theme of "Follow the trend and undertake the mission of brand reconstruction", and announced the opening of the 9th China Brand Festival. On the morning of August 8, 2007, the first China Brand Festival was grandly opened in Beijing International Conference Center. Gu Xiulian, Vice Chairman of the National People's Congress Standing Committee (NPCSC) and Chairman of the All-China Women's Federation, Ai Feng, Chairman of the Organizing Committee of the First China Brand Festival, Hou Yunchun, Deputy Director of the Research Office of the State Council, Chen Xiurong, Deputy Secretary of the Party Group and Secretariat of the All-China Women's Federation, Sun Xiaohua, Vice Chairman of the First China Brand Festival and Vice Chairman of the All-China Federation of Industry and Commerce, Jiang Yiman, Vice Chairman of the First China Brand Festival and Executive Vice Chairman of the China Red Cross Society, Feng Bin, Vice Chairman of the First China Brand Festival and Executive Vice Chairman of the China Enterprise Confederation, Liu Donghua, president of China Economic Newspaper Association, former editor-in-chief of Economic Daily, executive chairman of the first China Brand Festival, president of China Entrepreneur magazine, and Wang Yong, secretary general of China Brand Industry Alliance, attended the first opening ceremony of China and were seated on the rostrum. More than 2,500 representatives from all walks of life, enterprises, brand experts and more than 800 mainstream media attended the first China Brand Festival, which was unprecedented and created the brand history of China.
Gu Xiulian, honorary chairman of the first China Brand Festival and vice chairman of the National People's Congress Standing Committee (NPCSC), solemnly announced: "The first China Brand Festival opens!" The 2nd China Brand Festival was jointly sponsored by China Council for the Promotion of International Trade, All-China Women's Federation and Brand China Industry Alliance, supported by all-china youth federation, China Small and Medium Enterprises Association, China International Public Relations Association, China Convention and Exhibition Economic Research Association, China Industry-University-Research Cooperation Promotion Association and the Research Office of the All-China Federation of Industry and Commerce, with China entrepreneurs, China Times, Focus Media, Hangmei Media and Alibaba as media organizers, China Economic Research Center of Peking University as academic support and Sina.com as media organizer.
The theme of the second China Brand Festival is "2008, lighting the fire of China brand", which is a summary of China brand in the past 30 years of reform and opening up. The event will last for three months, and there will be four theme activities 14, including the opening ceremony, the 6th brand China Summit Forum, the large-scale TV public welfare award gala, and the China automobile independent brand Miles (Southeast Asia Tour). Among them, the main event was held in Beijing National Stadium on June 65438+1October 1 -3, 2008. It is estimated that more than 1 10,000 guests from all walks of life in China will attend this grand event. All activities will reach tens of millions of consumers. The purpose of the 3rd China Brand Festival is to "build confidence, persevere and aim high", which lasts from August 8th to August 1 1. The series of activities include: the opening ceremony, the 8th Brand China Summit Forum, the overall evaluation list of brand China (2008-2009), the first China Brand Expo, the brand China Huapu Prize Charity Awards Gala, and Laoshan Mountain.
The opening ceremony consists of the admission of national leaders and guests, the admission ceremony of provincial and municipal brand delegations, the admission ceremony of self-owned brand cars, the speech of the leaders of the main organizers, the ribbon-cutting of the first China Brand Expo, and the lighting of the main torch of the China Brand Festival. State leaders Chen Zongxing and Xu Jialu, representatives of the main organizer Ai Feng and Xia Geng, and representatives of entrepreneurs Zhang Ruimin and Liu Yonghao lit the main torch of the third China Brand Festival. Under the leadership of Executive Chairman Liu Donghua, many outstanding representatives of China brands collectively swore to support their own brands. Wu Jingjian, Vice Mayor of Qingdao Municipal Government, and Wang Yong, Secretary General of Brand China Industry Alliance presided over the opening ceremony. China Brand Festival has been successfully held for three times, and this year's theme is "Return and Leap". This year's Brand Festival includes ten series of activities, including grand opening ceremony, the 10th Brand China Summit Forum and 30 industry sub-forums, the 2nd China Brand Expo, the "Return and Leap" TV show, the overall evaluation list of China brands, the release of China brand 1000 top brands, Zhongguancun innovative brand tour, the President's special training camp, and the "Brand China Star" model contest. There will be 100 brand leaders and thousands of mainstream media present. On May 6th, the first press conference of Brand Festival was held in Beijing.
At that time, 10,000 guests including national leaders, leaders of relevant ministries and commissions, provincial and municipal leaders, foreign governments and international friends, brand founders and leaders, Chinese and foreign brand experts, heads of Chinese and foreign investment institutions, brand managers, popular movie stars and media representatives will attend the series of activities; Thousands of mainstream media such as People's Daily, Xinhua News Agency, CCTV, Beijing TV Station, Reuters, Associated Press and DPA will report the event.
China Brand Festival is the highest-standard, largest and most influential annual brand event in China. It is a platform for displaying independent brand image and comprehensive strength, and it is a brand Olympic Games not to be missed! The theme of the 5th China Brand Festival is honesty and innovation. Honesty is the foundation of the sustainable development of independent brands, and innovation is the soul of the continuous upgrading of independent brands. As the continuation and deepening of the theme "Return and Leap" of the 4th China Brand Festival, the 5th China Brand Festival takes "Integrity and Innovation" as the theme, and proceeds from two key points: "Reconstructing Integrity and Deepening Innovation", and continues to promote the brand revolution, striving to explore the development path of independent brands, enhancing their competitive strength, promoting the rise of independent brand groups and winning more respect for China.
20 1 1 China's well-known independent brands have encountered the crisis of honesty, the lack of corporate social responsibility and the decline of moral concepts, which have become the important reasons why China's independent brands are difficult to become bigger, stronger and longer. When consumers, society and the whole country are generally optimistic about brands, the development of independent brands in China is inevitably worrying.
Another problem that cannot be ignored is the retrogression of innovation consciousness. Shanzhai phenomenon, conformism, valuing capital over industry, and impetuous mentality of quick success and instant benefit have gradually shrunk the spirit of independent innovation, making China only stay in the stage of making a big country, and it is difficult to complete the leap to China.
In the first year of "Twelfth Five-Year Plan", in an important period when China's social economy is facing comprehensive transformation, further calling for honesty and innovation is devoted to the construction of social moral values, the upgrading of China's manufacturing, and an important prerequisite for enhancing China's national image and national rejuvenation. Therefore, the 5th China Brand Festival will hold high the two banners of "integrity" and "innovation", and through the banner strength, call on more and more independent brands to join the army of advocating integrity and promoting innovation, gather China's strength and demonstrate brand responsibility. 20 12 On August 8th, the 6th China Brand Festival was held in Beijing. The theme of this brand festival is "transformation and drive". Starting from many hot issues, such as low-carbon management, brand regression, economic transformation and structural adjustment, the company deeply analyzes national brands, regional brands, corporate brands and product brands, and seeks the development path of corporate brands in China under the new situation, new century and new economic background for China.
The 6th China Brand Festival is jointly sponsored by China International Chamber of Commerce and Brand China Industry Alliance. China Brand Festival has been successfully held for five times since 2007 and is famous for its high-end, pragmatic and open features. On August 8th, 20 14, the 8th China Brand Festival hosted by Brand China Industry Alliance, Guizhou Federation of Industry and Commerce and Guiyang Municipal People's Government, assisted by Ai Feng Economic Development Research Institute and Guizhou International and Domestic Public-Private Relations Association, supported by China Convention and Exhibition Economic Research Association, and undertaken by Brand Alliance (Beijing) Consulting Co., Ltd. will be grandly opened in Guiyang.
The theme of the 8th China Brand Festival is "Integration and Rise", with the aim of "enhancing the national brand image, leading the development of China brand, helping the rise of Guizhou brand, spreading brand dreams and showing the dignity of independent brands", and with the goal of "promoting the image of Guiyang with tens of millions of publicity investment, helping the development of Guiyang with hundreds of brand experts", we will enhance the brand strategic awareness of Guizhou, enhance the brand image of Guiyang city and promote regional investment attraction. On August 8th, 20 15, the 9th China Brand Festival, jointly sponsored by Brand China, China Daily, China Convention and Exhibition Economic Research Association and Ai Feng Economic Development Research Institute, was grandly opened in the Great Hall of the People. Gu Xiulian, Vice Chairman of the 10th the National People's Congress Standing Committee (NPCSC) and Honorary Chairman of China Brand Festival, attended and delivered a speech.
The theme of this brand festival is "Reconstruction and Leading", that is, brand reconstruction leads the rise of a big country: with the advent of the era of global economic integration, brand has become the most direct embodiment of a country's comprehensive strength. At present, China has become the second largest economy in the world. Reconstructing the brand development model of China and building more independent brands with international influence have become the best entry point for China to lead the world trend.