Legal basis: Article 5 of the Electronic Commerce Law of the People's Republic of China stipulates that in conducting business activities, e-commerce operators should follow the principles of voluntariness, equality, fairness, honesty and credibility, abide by laws and business ethics, participate in market competition fairly, perform obligations such as consumer rights protection, environmental protection, intellectual property protection, network security and personal information protection, assume responsibility for product and service quality, and accept supervision by the government and society.