Evergrande Group 19 had a turnover of 477.56 billion yuan and a net profit of 33.54 billion yuan. With such huge assets as the background, to be honest, Evergrande has the ability to compete in the automobile circle, because Geely Automobile 19 has a total revenue of 97.4 billion and a net profit of 8.26 billion, which is much worse than Evergrande. It is even more difficult for other new car-making forces to raise 5 billion yuan, but for Evergrande, it is only a fraction of the annual profit.
Backed by abundant funds, it is undoubtedly the best start to build a car. /kloc-in 0/9, Xu Jiayin, the head of Evergrande, spent one year traveling in 23 countries and inspected 58 auto companies around the world. Having money to build a car is really different. 1965438+1October 15, Evergrande acquired the Swedish new energy automobile company NEVS for US$ 930 million. 5 1% equity, and then increase capital to obtain 100% equity. This Swedish company acquired Saab Automobile Company and its technology and assets in 12.
Evergrande also acquired 70% equity of Hubei Taite Electromechanical Co., Ltd. and protean Company of the United Kingdom, both of which are manufacturers of hub motors. 191On October 24th, Evergrande also took a stake in Shanghai Kanai New Energy Company for RMB 106 billion, and became the largest shareholder of the company with a shareholding ratio of 58 1%. This company mainly develops and produces lithium batteries. Later, Evergrande Group and Hofer of Germany established a 67: 33 joint venture company, which mainly researched and developed the core technology of powertrain.
Up to now, Evergrande has built vehicle production bases in Guangdong, Shanghai, Tianjin, Liaoning and other places. The production bases in Nansha and Shanghai Songjiang will be completed in the second half of 2020, and it is planned to put into production in 202 1, with a planned production capacity of 200,000 vehicles in the first phase.
About Evergrande's car-making, Evergrande summed it up in fifteen words, that is: buy buy buys, combines, circles, big and big, good and refined. The so-called buy buy Buy is the core technology that can be bought, and all enterprises that can buy it buy it. Buying from buy buy can shorten the product development cycle, shorten the car-making process and seize the market opportunities. And combination is a technology that cooperation can't achieve. Circle circle is to establish a "circle" of friends who make cars. To put it bluntly, it is to sign strategic cooperation agreements with engineering technology research and development enterprises, modeling masters and parts enterprises. Big means big pattern, big strategy and large scale. Good, good, good product quality and good price.
Evergrande's one-time release of six new cars is the product of this model, which also shows Evergrande's determination to make a good car. Evergrande, as a real estate leader, entered the automobile industry, relying on a strong financial background, and automobile driving is also the industry that can burn money most. I think Evergrande may get what it wants.
This article was originally written by a car observer. If there is plagiarism, legal responsibility will be investigated according to law.
(Operator: Ling Xiaofeng)
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.