Group purchase, the English name is Group Purchase, which means group shopping. It refers to a shopping method in which consumers who know or don't know unite to increase their negotiating ability with merchants in order to obtain the best price. According to the principle of small profits but quick turnover, merchants can give group discounts below the retail price and quality services that individuals can't get. As a new mode of e-commerce, group buying improves the bargaining power between users and merchants through consumer's own organization, professional group buying websites and merchants' group buying, and gains commodity profits to a great extent, which has attracted the attention of consumers, industry manufacturers and even the capital market.
Commodity use
Let everyone find more favorable group purchase goods, and let strangers enjoy good and cheap services.
Group buying characteristics
First, there are price concessions for customers who don't have much time or some customers who have higher requirements (such customers are less on the forum). Not every customer will spend a lot of time learning knowledge, and not every customer knows that it is cheap to buy things there. Many customers even go shopping, so the price of group buying is indeed cheaper than that of shopping malls. It's just that some customers visit the market, but many customers can't find it in the market, and there are many businesses. If you find a good one, it may be cheaper. If you don't find a good one, isn't it more expensive? However, for such customers, there are still principles. When buying a group, don't be blind and don't even know what you want. You have to pay a deposit when you see a group purchase. You should at least know what you want.
Secondly, for customers who study knowledge online all day or have some time to understand the market, it means that you will find cheap and good service merchants in the building materials market, and it is unlikely to find all the products. If you can't find them, you can buy them. Although it is not necessarily cheap, it is not expensive. Maybe this price is the same as the special price.
Third, for products with a fixed brand, and this brand basically has no dealers, only self-operated stores, then group buying is still useful. Because you set the brand, it's all like that, and you only have your own store, and you can't find a dealer to bargain. Even if you bargain to get the price of the group purchase, it will take a lot of energy.
4. Facing all kinds of delicious food every day, it is often blocked by its price. For a restaurant with beautiful environment and fashionable taste, it will be a pity that there are not enough consumers. At this time, the group buying platform can not only satisfy consumers' tastes, but also bring sufficient customers and popularity to group buying businesses.