Song Hailiang's name doomed his career to be linked with "water", and "water" also contributed to Song Hailiang's struggle and glory as a successful entrepreneur.
As the chairman of CCCC Waterway Planning and Design Institute Co., Ltd., Song Hailiang made the water conservancy planning institute, which was originally scattered and almost paralyzed, rank first in the comprehensive performance appraisal of the top ten design institutes of CCCC, creating the most brilliant development period in the history of water conservancy planning institute.
For today's glory, Song Hailiang earned it with his unremitting struggle. In Song Hailiang's dictionary, there was never the word "tired" because he thought, "What is the meaning of a person's life? It lies in his exploration, development, pursuit and struggle in the course of life. In this process, to feel and enjoy life. This makes sense! " CCCC Waterway Planning and Design Institute, founded in 195 1, is the founder, pioneer and forerunner of new China Waterway Design. By 200 1 year, it was a gloomy year for the staff of CCCC Waterway Planning and Design Institute. At that time, the situation of the water conservancy institute was extremely complicated and difficult. First, it was decoupled from the former Ministry of Communications, and then it was separated from the planning and design, which aggravated the historical burden and made the inherent market less. Many difficulties followed, followed by the loss of heart and backbone. Weather, geographical location, people and these three things seem to run counter to the Institute of Water Conservancy. At this critical moment, the new President Song Hailiang took office.
When Song Hailiang took office, he was facing the most difficult period since the establishment of the hospital. At that time, faced with this situation, some people in the water conservancy institute were very worried: how far can the water conservancy institute swim with such a burden? Can you survive? For a time, morale was low and production was almost paralyzed. At that time, 37-year-old Song Hailiang resolutely provoked the heavy responsibility of revitalizing the Institute of Water Conservancy.
Facing the chaos, Song Hailiang keenly found the breakthrough to solve the problem: thinking. "The concept has changed, and the field of vision has widened; The change of thinking broadens the world. Thinking determines height, strategy determines direction, and thinking determines way out. Only in the right direction can efforts make sense. " Song Hailiang said.
At that time, Song Hailiang extensively dabbled in all kinds of management books, attended a series of lectures, studied and exchanged in major universities in Beijing, conducted in-depth investigation and study, and devoted himself to thinking. Soon after, at the 50th anniversary celebration held in 200 1, the staff of the whole hospital felt the long-lost excitement and excitement. At the meeting, Song Hailiang put forward the concept of "people-oriented, market-oriented, and economic benefit-centered", and made a preliminary plan for the overall management policy of the Water Diversion Institute in the next few years. This is a timely shot in the arm for the staff of the Water Regulation Institute. At this landmark meeting, in view of the present situation of some employees' ideas, competition awareness and service awareness at that time, Song Hailiang stressed that it is necessary to firmly establish the concepts of market and competition, honesty and brand, quality products and services, risk and crisis, etc. 10, unify the ideological will, clarify the target direction, and lay a solid ideological and theoretical foundation for enterprises to enter a benign development track.
"After learning from a painful experience, the first spiritual wealth we got was the indomitable spirit, forming the first core concept: learning is the root, innovation is the soul, talent and technology are the foundation, and quality and integrity are the life of an enterprise." Song Hailiang said.
After that, the development and construction around the four goals of building a learning water gauge institute, an innovative water gauge institute, a digital water gauge institute and a core value water gauge institute has become a bright road for the water gauge institute to get out of the predicament and break through itself.
In view of the fact that there was neither a stable market nor a good brand at that time, Song Hailiang paid attention to technology and quality management on the one hand; On the other hand, we visited the major owners, customers and industry management departments in coastal and inland rivers to communicate new ideas, new services and new commitments in depth. 365 days a year, he used to spend two-thirds of his time on business trips; I also went home for two meals because I was busy with business for a month. Thanks to Song Hailiang's unremitting efforts and hard work, the Institute of Water Conservancy was able to rebuild corporate integrity and establish a market brand in a short period of time by upgrading its unique advantages in technology and quality service.
Song Hailiang insists on building a strategic scientific management system centering on production, operation and internal reform. After eight years of unremitting efforts, the Water Regulation Institute has achieved a good and rapid leap-forward development. The Water Conservancy Institute has undertaken 50 berths for large container terminals that have been built and are under construction, and more than 30 berths for dry bulk cargo and liquid bulk cargo. He won the National Science and Technology Progress Special Award 1, the Second Prize 1, the Third Prize 1, the Zhan Tianyou Award and the Luban Award, 7 National Design Gold Awards, and more than 60 Provincial and Ministerial Science and Technology Progress and Excellent Design Awards. At the same time, the Water Conservancy Institute has trained and brought up a large number of engineering planning and design experts, scholars and technical backbones represented by academicians of the Academy of Engineering and design masters, and has delivered a large number of management leading cadres with both ability and political integrity to the country.
Today, CCCC Waterway Planning and Design Institute Co., Ltd. has become a well-known state-owned design consulting enterprise in the industry. In 2008, the contract amount of the whole hospital was 3 1, which was 5438+0 times that of 2006. It has entered the top 50 national design companies for several years in a row, and ranks among the top 25 national professional and technical service enterprises for tax payment. A number of strategic breakthroughs and leap-forward development have been achieved in succession, and many indicators have reached record highs. In the past 10 years, nearly 3000 projects have been completed. The business field has developed from a single water transport design business to a diversified development track covering six major sectors: consulting civil planning and design, information engineering, railway and municipal engineering, project management, geotechnical investigation and investment business, creating the most brilliant development period in the history of the Institute of Water Conservancy. "2008 ushered in the 30th anniversary of reform and opening up. Over the past 30 years, with China gradually turning to the socialist market economy system, a large number of enterprises have gained a place in the international and domestic markets after being tempered by the fire of the market. Throughout these successful enterprises, they all have a common feature: clear and effective strategic management. " Song Hailiang said.
Strategic management, this is Song Hailiang's winning way. It has always been a focus of Song Hailiang to highlight the pioneering role of concept innovation, strategic innovation and management innovation. In recent years, he has been focusing on the continuous exploration and practice of strategic management, scientific management and cultural management, and personally presided over the formulation and release of the overall hospital development plan and enterprise management outline; A three-dimensional modern management framework of "strategy is the key link, goal is the economy, and project management is the latitude" is constructed. It has formed an operation system with power system, target system, control and evaluation system, guarantee system and continuous improvement system as the core, and formed a systematic, simplified and standardized scientific management system framework with strategic system as the core, which has become the power source and cultural factor for the great changes and further development of the research institute.
"All enterprises, at all stages of development, are faced with the problem of choosing development paths and goals. Strategic management is the most important source of competitiveness for enterprises. " Song Hailiang said. Under his guidance, the basic practice of strategic management of hydraulic academy is to explore and innovate around the "knowledge" and "behavior", management and development of enterprises. In the process of continuous learning, practice and exploration, we insist on combining reference, absorption and independent innovation, constantly broaden our horizons, change our concepts, innovate our ideas and build a system, and become a management system with three main lines: the way of thinking → the way of management → the way of evergreen. "Knowledge" mainly embodies the way of thinking, "action" mainly embodies the way of management and evergreen, and the "three ways" are interrelated, interdependent and mutually reinforcing. The effective combination and integration of the three forms the way of enterprise management and development.
In Song Hailiang's view, the core idea and ideology of enterprise's realistic demand and development strategy is a cornerstone. "Where is the original source of enterprise competitiveness? My answer comes from thoughts, not only the thoughts of entrepreneurs, but also the thoughts of enterprises. Thought is the source of wealth creation, and only by emancipating the mind can the productive forces be liberated; As soon as the concept changes, the vision changes; The concept determines the height, the strategy determines the direction, and the thinking determines the way out. This is why we attach so much importance to the concept construction. " Song Hailiang said.
Shortly after Song Hailiang took office, he gave full play to the leading role and agglomeration effect of strategy, established a strategic system with strategic thinking and strategic planning as the core, and established four development strategies: strengthening the hospital with talents, striving for success, innovation, culture, sustainable development and internationalization. The long-term goal of "33 1" and the planning goal of "133" made clear the strategic focus of the development of the water conservancy planning institute and the guarantee measures for the implementation of the strategy. All these have laid a solid foundation for the development of today's water conservancy institute.
Song Hailiang's strategic victory is also reflected in the way of management. "Focus on customers and value, enhance competitiveness and win * * * * as the core competitive thinking, and firmly grasp the mainstream role and leading position." Song Hailiang gave a detailed introduction to the management of the Institute of Water Management.
Song Hailiang advocates orderly competition with dignity, winning by combining advantages and core competitiveness, and establishing the concept that improving oneself is better than calculating others by a hundred times. "The core business strategy is our priority and key strategy".
The core and leading business of the Water Conservancy Institute is water transport design, consulting and planning business and traffic information construction business. Strengthening the core management strategy, giving priority to the development, expansion, implementation and strengthening of core industries is the foundation of the Institute's survival. In recent 10 years, 40% of the large container terminals built along the coast were designed by the Water Conservancy Institute, which further occupied and consolidated the commanding heights of container terminal design. Design of bulk cargo terminal, passenger terminal, inland waterway and mineral, coal, petrochemical and grain hubs. Constantly overcome technical difficulties, created a new industry record, and was widely recognized by the industry. The major ports in the mouth of international ports, such as Shanghai, Ningbo, Qingdao, Dalian and Shenzhen, are important owners of the Institute, and customers from Sinopec, PetroChina, China Shenhua, Huaneng and other industries also maintain good cooperative relations with the Institute. The Water Conservancy Institute has experienced the market. The winning rate rose from less than 20% in 2003 to more than 60% in 2007. It has formed five core markets, mainly in Northeast China, Beijing-Tianjin-Tangshan, Shandong, Yangtze River Delta and Pearl River Delta, radiating all major ports in China.
At the same time, Song Hailiang led the Hydraulic Institute to implement the vertical integration strategy, and found a new value space in the extension of intellectual services. In recent years, the Water Conservancy Institute has gradually integrated with the international community, enriched and improved the scientific decision-making and implementation of economic construction and engineering projects, provided full-process and multi-functional intellectual services, implemented the upstream and downstream integrated management strategy, continuously optimized the organizational structure and integrated internal resources, and successively established inland navigation institute, environmental protection and energy conservation institute, consulting company, supervision company, engineering company and strategic planning institute, thus extending the industrial chain of the Water Conservancy Institute.
In addition, Song Hailiang has found another way, implemented the strategy of horizontal integration, persisted in diversified development and returned to specialization, and gradually expanded the business scope of the Institute. Today, the geotechnical business contracted by the Water Conservancy Institute has grown to more than 60 million yuan; The project general contracting business has grown from scratch to more than 300 million yuan; From 2006 to 2008, overseas business contracts reached nearly 100 million yuan; In 2005, Song Hailiang decided to reorganize China Traffic Information Center as a whole. Since then, the information industry has also become an important pillar business sector of the Water Conservancy Institute.
According to the development trend of large-scale civil engineering and transportation, after extensive and in-depth investigation, Song Hailiang put forward the idea of establishing a railway institute in 2007 and put it into practice, which won a rare development opportunity for the Institute of Water Conservancy. After nearly 65,438+00 years' development, a new pattern of benign interaction among the three leading brands, namely, China Jiaotong Water Conservancy Institute, China Transportation Information Center and China Jiaotong Railway Institute, has been gradually formed, and their joint advantages have been continuously exerted, which will eventually play a more significant role in further enhancing the core competitiveness of the Institute and make full preparations for the changes in the economic situation.
Under the guidance of Song Hailiang, the Institute of Water Conservancy broke through the internal and external environmental constraints, took customers as the center, gave full play to its service advantages, and built a stable customer base. Established the competitive thinking with core competitiveness and * * * as the core, emphasized the leading role of design institutes, and sought the cooperation between brothers and owners. In 2003, Shanghai Zhongjiao Waterway Design and Research Co., Ltd. was established as a joint venture with Shanghai Port, the largest port in the world. In 2005, CCCC Ziguang Technology Co., Ltd. was established together with thunis. Ensure that the construction project meets the requirements of the development strategy of water transport construction from the source, and realize the win-win situation of the country, industry, owners, design institutes, partners and competitors.
"Strategic management is the key to building enterprise competitiveness and establishing enterprise portfolio advantages." Song Hailiang verified this sentence with his own practice. The staff of the Water Conservancy Institute who came out of the predicament personally realized the meaning of a word, that is, "innovation". In Song Hailiang's view, innovation is by no means a key word just written into the report. "Management innovation and scientific and technological innovation are coordinated. Scientific and technological innovation calls for management reform, which promotes scientific and technological innovation, and * * * jointly supports an excellent enterprise. " He said this.
Song Hailiang believes that management innovation is the innovation of enterprise management ideas, management methods, management tools and management models. After many years' summary and promotion, the management of Water Conservancy Institute has gradually changed from task-oriented to strategic-oriented, cultural-oriented, customer-oriented and value-oriented, and has always adhered to an all-round and continuous innovation system with concept innovation and strategic innovation as the guidance, management innovation as the foundation, scientific and technological innovation as the core and institutional innovation as the guarantee.
Song Hailiang led his team to summarize the advanced management ideas at home and abroad, and combined with the actual situation of the hospital, compiled and published the Outline of Enterprise Management, which became the guiding document of hospital management. The Outline of Enterprise Management explores a set of management methods and tools based on international vision and advanced concepts while building a system and exploring a new framework and model of scientific management. At present, the management circle closed diagram, three-dimensional architecture diagram and system diagram have been developed, and the ten-element work method, six-focus method, "four-standard method" for effective management and work and four-condition method for scientific decision-making have been put forward. The brand-new management concept and practical achievements created by the Water Conservancy Institute won the National Enterprise Management Modernization Innovation Achievement Award.
"Take the continuous innovation of science and technology as the core, adhere to the concept that innovation is the soul, and build an innovative water gauge." Song Hailiang said.
Song Hailiang regards the establishment and improvement of scientific and technological innovation system as the key to build the core competitiveness of enterprises, insists that innovation is the running water for the development of enterprises, adopts the scientific and technological innovation mode of "market-oriented, focusing on core competitiveness and combining Industry-University-Research", adheres to the scientific and technological innovation idea of focusing on integrated technology and applied technology research, supplemented by basic research, and builds a perfect scientific and technological innovation system of water conservancy institutes, with annual scientific and technological investment reaching more than 2% of the turnover. In 2008, the Water Conservancy Institute and the Information Center passed the national high-tech enterprise qualification certification at the same time, and they have many qualifications such as Zhongguancun 100 innovative pilot enterprises and standardized demonstration enterprises. The establishment of Digital R&D Waterway Engineering Center, the active expansion of detailed construction schemes in seven research directions, and the solid promotion of standardization work reflect the further deepening of innovative ideas and the further improvement of scientific and technological innovation system.
Nowadays, the scientific and technological innovation of water conservancy institute has become a common practice, which has created remarkable economic and social benefits. Since 200 1, the hydraulic research institute has undertaken nearly 50 national, provincial and ministerial scientific research and standards compilation projects, including a number of national "863" scientific research projects and national science and technology support plans. The monograph "Planning, Design and Research of Modern Container Port Area", which represents the international advanced level, has been highly praised by experts in the industry and has played a significant role in promoting the development of container terminal construction technology in China. Won 65 awards for scientific and technological progress, design and consultation, including national and ministerial scientific and technological progress award 15, 7 Zhan Tianyou awards and 8 national excellent design gold, silver and bronze awards. Won 2 gold medals and 3 silver medals at the 6th International Patent Exhibition. With many award-winning projects, wide scope and high level, it is a design institute that has won the most scientific and technological progress awards and design awards in the water transport industry.
"Facing the future, what we need is profound responsibility and mission, clear understanding and strategic vision, far-sighted systematic management wisdom, and the courage to effectively seize opportunities." In Song Hailiang's eyes, this is a clearer and brighter future.