Natural optimization promotion: it is to let the search engine collect your information through the optimization means inside and outside the website, and slowly show it to the 360 search homepage ranking.
Paid promotion: Paying is to open an account in the search engine of 360 company as a promotion account, which is equivalent to reaching a cooperation with 360 company. Only through the audit of 360 company can all kinds of advertisements be put in the search engine for promotion. At present, the mainstream advertising methods include keyword pay-per-click promotion, information flow advertising promotion, library, video and so on.
The following figure shows the most common natural keyword promotion and paid keyword promotion: the top five or six advertising words in 360 search engines are paid advertising promotion, and the top six or seven snapshot words are natural optimization promotion.