The company issues a press release, how to issue it better?
Number of press releases issued by 1.
Most companies don't know the number of press releases. How many press releases should I send? Press releases don't need too much, the key is quality. One good manuscript is better than ten junk manuscripts ... Generally speaking, in daily promotion, just send a press release every week. If you encounter new product promotion activities, you can add 1-2 articles appropriately, not too many.
2. Total number of press releases issued
How many media people are suitable for issuing press releases?
This is also a problem that puzzles enterprises. Some enterprises invest 10, some enterprises invest 100, or even more. Why is the difference so big?
In fact, the number and frequency of press releases depend on the promotion needs of the company, the daily public relations of the brand, the weekly press releases and the press releases of 10-30 website. The more media advertisements, the higher the visibility of the media. If the budget is sufficient, it is recommended to put more media, 10 or more. A customer asked if he could put five, and he was sure.
3. Press release time
The release time of press releases is also a question worth considering. Some insiders believe that the release time of the press release is similar. In fact, there is a certain method here. No press release will be issued at any time. Generally speaking, many websites will be rejected on Saturday and Sunday, so try not to arrange publishing on Saturday and Sunday.
4. Press release media and chapters
Some small and medium-sized enterprises have done news soft-text marketing and issued many press releases, but they have not felt any effect. If you still don't feel the effect after more than three months, it must be a problem in the implementation process. News marketing is the source of information dissemination, and it is also the most important promotion method among many promotion methods. The effect is definitely beyond doubt. If you don't feel the effect, you still have to find the reason in your own promotion method. The reason is probably that the wrong section is not in line with the target audience of the media, so it is difficult for such a press release to be effective.
5. Arrangement of news content
Because news needs the latest content, it generally needs news value to gain the trust of the audience. Therefore, the content of the manuscript must be planned in advance, and we can't fight unprepared ... Good content can not only continuously expand the communication influence of the news research direction, but also bring greater communication benefits to enterprises by obtaining the recommendation of the prominent position of the news website.
Therefore, news media marketing depends not only on channels, but also on content.
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