Innovative ideas of enterprise business model under e-commerce environment
(A) the establishment of enterprises as the main body of innovation
Enterprises are the main body of business model innovation, and business model determines the success or failure of enterprises. Although the important role of business model innovation has been confirmed in the era of e-commerce, it is still necessary to further guide innovation elements to gather in enterprises and guide enterprises to expand from gradual product innovation to breakthrough business model innovation. It is also worth noting that we should pay attention to the integrated development of enterprises and information technology. According to statistics, 40% innovation of American enterprises is technological innovation, and 60% innovation is business model innovation. At present, the innovation of China's business model must rely on information technology to upgrade traditional industries and develop new markets. Therefore, the new business model does not exclude traditional industries, which can develop new market space and recreate new advantages through information technology.
(B) adhere to market-oriented innovation
Actively guide enterprises to pay attention to the market development of new technologies and turn a limited market into an infinite market through the Internet. Science and technology are the primary productive forces, and only by innovating the traditional business model can we further liberate the productive forces. For a long time, China's scientific research achievements have been difficult to succeed in the market, but technology without market is a dead letter. The innovation of business model depends on the innovation of new technology, but it is more realistic than technological innovation. The key to paying attention to the combination of technology and market lies in innovating business model, making the market accept the achievements of technology research and development, and promoting the industrialization and commercialization of scientific and technological achievements.
(3) improving government services
In addition to the subjective initiative of enterprises, local government departments should improve the coordination mechanism of examination and approval and implement the agency system of administrative examination and approval. The government should actively cultivate and care for business model innovation, be good at cultivating new business models through incubators, and rationally plan and guide investment funds. For enterprises with innovative business models, they can set up corresponding evaluation titles, enjoy corresponding preferential policies and fully enjoy policy support. Moreover, government departments should also strengthen the construction of government informatization and further outsource the government's public service products to enterprises, which not only promotes the reform of government service mechanism, but also provides development space for new business models.
(D) Redefining customer value
In the past, innovation was mainly embodied in the fields of technological innovation and product innovation, but today, the innovation of business model is more important than technological innovation, and the dispute of business model has become the key for enterprises to win in the market competition. The new business model can reorganize the circulation channels through market segmentation, create new markets with the help of new technologies, and turn people's potential needs into real needs. Procter & gamble creatively changed the path of products and services, and limited the sales channels of Vichy skin care products to pharmacies, thus achieving success. By redefining customer value, Apple successfully developed iPod products and revitalized the enterprise. Wuliangye has changed its income model through its market operation through its brand alliance with Jinliufu.
(5) Adhere to the concept of talent entrepreneurship.
Talent gathering is the basis of business model innovation.
Innovative business model is only a means of development, and the internet in e-commerce is only a way, and it is impossible for the internet to subvert traditional channels. However, the purpose of innovation is to explore new market demand and establish new competitive advantages at the same time, but innovation is not omnipotent, nor should any enterprise completely deny its original model under the banner of innovation. In the era of e-commerce, only by innovating on the basis of the existing model can enterprises cultivate sustainable competitive advantages and achieve success.
Through the analysis of business model and its components, it helps enterprises to apply new technology to promote the reform of management model in the design process of e-commerce model, explore e-commerce model suitable for their own characteristics and environment, and pay attention to patent protection of business model; E-commerce model is not static, and will change with the passage of time. The imitation or model innovation of competitors makes it difficult for business models to maintain competitive advantages for a long time. No matter how appropriate the e-commerce model is, it will lose its existence with the changes of customer demand, market conditions and competitive threats. Innovation is an eternal theme.