Ali Auto is Alibaba's auto trading platform. They will hold some auto shows, mainly to announce cooperation with domestic and foreign vehicle brands. At present, the brands that have been discussed are BMW, Jaguar Land Rover, Cadillac, Volkswagen, Buick, Chevrolet, Toyota, Honda, Nissan, Hyundai, Ford, Chery and Geely.
As a merchant, if you want to cooperate with the platform, you need to contact Ali Automobile Company.
Now there is an APP that provides car owners with one-stop service of "seeing, selecting, buying, using and selling" full-link car e-commerce through wireless business scenarios. Ali Automobile Division will be composed of five teams: vehicle team (including used cars), O2O team, automobile supplies team, A PP development and application team and automobile marketing team, and will integrate Tmall and Taobao, but Tmall and Taobao will still serve as two sales terminals.
In recent years, with the continuous development of science and technology, scientific and technological innovation has driven many development opportunities such as resource agglomeration, which has profoundly affected the pace of business. In the face of such a huge automotive aftermarket, Alibaba also chose to enter the game. Yesterday, Alibaba entered the new company in the automotive aftermarket and became the largest shareholder.
How do Ali and SAIC define Internet cars? What is the difference between the car networking system equipped with ordinary cars? First of all, the map has been upgraded from the application to the desktop, which supports double-blind positioning. In the underground garage, you can still quickly locate and navigate, and the information of matching speed change is more intelligent, and the car turns with the road, and people and cars are integrated. Secondly, voice becomes the first interactive mode in the car, giving instructions through dialogue with the car, as well as navigation, listening to music, air conditioning and temperature adjustment. Third, we created the first camera car that can take selfies. There is no dead angle induction in the car, so you can master the surrounding situation of the car. In addition, the official promises that the traffic consumed by basic functions including software upgrade and map navigation will be free forever, which greatly saves the daily use cost of users.
After reading Bian Xiao's introduction, everyone should have a deep understanding of Ali Auto. At present, there is no entrance for development investment on the Internet. As a merchant, if you want to cooperate, you can talk in some stations. I wish you all success in cooperation.
Ali automobile group 1. New car.
The new car was released on the whole network. "Car manufacturers are rich, but large-scale press conferences and offline media delivery are not accurate." Alibaba believes that a large number of young consumers that car manufacturers want to win are active in online shopping platforms, and Taobao and Tmall naturally have the advantage of being close to the younger generation of car consumers.
Tmall is the exclusive starter. "In the future, we will slow down the growth rate of 4S stores and make Tmall flagship store the largest official flagship store with brands covering the whole country." Online dealers continue to integrate, improve the efficiency of a single store, and sell exclusive new products with preferences such as colors and styles through user selection.
2. Auto finance
Buying a car with Yu 'ebao means that consumers can freeze part of the car purchase money in Yu 'ebao and enjoy the interest return while using Yu 'ebao to arrive at the car.
One-click credit means that the credit of Alipay platform is divided into endorsement, and you can directly enjoy different credit lines to buy a car without traditional credit methods such as asset mortgage. "This is a belief based on big data."
3. Car owner service
There are many kinds of car owner services envisaged by Ali Automobile Division, including maintenance, 4S shop service reservation, spare parts installation and other services involved in all offline dealer stores and maintenance rooms. Ali's auto business is divided into two parts to realize the layout of the post-service market: through the alliance with dealers, the online demand of consumers will be transformed into offline fixed-point services. The advantage is that it can be quickly copied on a large scale by directly cutting into 4S stores from the brand side. The disadvantage is that even a resource-intensive party like Alibaba can't achieve "mandatory" service standardization when cooperating with offline businesses. The identity of the cooperative relationship between the two parties also shows the only rule that Alibaba follows: everything is to return to the market, and consumers' evaluation, feedback and word of mouth will become the only assessment of offline businesses. Don't forget that Alibaba is integrating B-side business, and don't forget how the evaluation system of Taobao and Tmall is cultivated.
Cooperate with active post-market entrepreneurs, including on-site maintenance and used cars. I once thought it was a secret love for entrepreneurs. Facing the attack of opportunists like leopards, how will those pioneers defend their positions? When communicating with entrepreneurs on the spot, we can find that many of them do not have the obsession of starting a brand.
"They set up a stage to make a hullabaloo about, and we worked and sang." A founder of door-to-door maintenance communicated with Che Yunjun and thought it was a cooperation to give full play to their respective advantages. "entrepreneurial brands have pursuits, but they are not persistent." How to establish service quality in consumers' minds is the key. As for the separation of entrepreneurial brands on the platform, there is no need to worry. "The consumer comes from the platform, but the first thing he perceives is brand service."
In their view, "Ali can't do many offline things, we need to provide offline services and actual data resources." Fuzzy consumption characteristics data background can not provide a clear outline, let alone guide the next consumption. On the contrary, the owner's driving data, maintenance times and other specific data records are helpful for analysis.
4. Used cars
I don't do B-end auctions, and I don't do C-end used car services directly. "Ali cars in the future are not C2C transactions, but are guaranteed and guaranteed." Ali Automobile Division has joined forces with more than a dozen used car enterprise alliances such as Renren Car, Car 10 1 to "provide consumers with a system of car collection, certification, delivery, quality assurance and extended warranty."
In other words, in used cars, Ali still starts with information. On the one hand, through the online efficiency integration with 4S shop dealers, it helps to digest the stock of used cars; On the other hand, form an alliance to solve the worries of buying used cars.
In addition, combined with OBD data of intelligent terminal to promote intelligent transportation (congestion avoidance), the links between Ali YunOS smart car and local life, car rental, car driving, car insurance, etc. are also in the subdivision plan of Ali Automobile Division. Wang Licheng introduced: "The first thing to be solved in the early stage is on-site maintenance, 4S reservation maintenance, O2O aftermarket, new car, etc."
At this point, a large and complete stall was spread out. Just figuring out what Alibaba's auto department wants to do will take such a long time. It is hard to say that this "whole industry chain" is not overbearing. So, my question is, how to use conceptual data? How much consumption can all portraits based on big data contribute? All discussions focus on how to get through the communication mechanism between B-side merchants and C-side consumers, but the offline of the automobile industry is so heavy, can the advantages keep up?
Let's look at the advantages of Alibaba's whole network: Alibaba Want Want Online Customer Service, Sesame Credit, Ant Financial Service, Ali Mom Marketing, etc. Even if all the imaginations at the press conference are based on big data in the fog, these advantages have brought their own persuasion atmosphere.
This may also be the consideration of automobile manufacturers and entrepreneurs: open cooperation and play together. It is understood that 40 companies including BMW, Jaguar Land Rover, Buick, Toyota, Chevrolet, Michelin, Mainland China, Goodyear, Mr. Kuaixiu and China Automobile Service have become the first strategic partners of Ali Automobile Division.
Unable to make any more statements, Che Yun was knocked down by the information shock wave. In such a mass competition, it is only a matter of time before all corporate brands and offline businesses break through.