How to find customers, how to find customers, is often asked by sales staff. Customers can be said to be our "parents". Finding customers is very important. Let's share how to find customers.
How to find customers 1 1, search engines find customers.
Using search engines to find customers is the most commonly used way for most people now. The information on the Internet is huge, and you can follow this information to get your own customers. The biggest disadvantage of this method is that the search speed is very slow and it consumes a lot of time and energy. It is recommended to use multiple search engines to search simultaneously. Baidu and Google are recommended here. In addition to using search engines, you can also go to major recruitment websites. Recruitment websites are also informative.
2. Find customers through websites
Government website, science and technology website, travel website, environmental protection bureau website. The information in these websites is very accurate, and some even put the basic contact information of members, including multiple contacts and major business activities, online. You can find a lot of information by entering keywords.
3. Use video websites to develop customers.
Like foreign mainstream video websites: youtube, vimeo, etc. There are many brands, importers and wholesalers on it, and some of them have purchasing needs for your products. You can make good use of video websites to screen some enterprises and develop them as key customers.
4. Develop customers through social platforms.
If you are developing foreign markets, you can go to Facebook, LinkedIn and Twitter to find customers. It is impossible to find customers quickly with these platforms. Add a lot of friends, send a lot of articles, it is easy to be blocked. It should be operated as a' publicity platform+knowledge sharing platform' for enterprises. For a long time, customers will come to us instead of us. So we must stick to it and don't give up after a few days without effect.
How to find the information of customer 2 1 and old customers purchasing again? If the customer maintains well in the early stage and is satisfied with your products and services, the customer can directly purchase or modify the purchase, which can save the communication cost and time of both parties and directly enter the transaction stage, which is the most ideal source of customer leads.
2. When customers come here, their purchasing tendency is very clear, so it is very likely that such customers will clinch a deal. But this kind of situation can be met, and it is your blessing to meet it. However, some industries really just wait for customers, such as management consulting, the most famous of which are McKinsey and roland berger. However, there is another possibility that customers come to the door and pull you to make up the numbers or compare prices.
3. Information introduced by old customers. Because someone helps you introduce and endorse, this information is highly reliable. If you have this habit, ask "Can you recommend a customer to me" every time you visit a customer, whether it is successful or not, I believe it will be of great benefit to your business.
4. Information brought by sales colleagues of different products of the same customer. Non-competitor peers, that is, sales peers of the same customer with different products, exchange customer information with each other without competition. Some online social circles, BBS forums and WeChat groups can provide this function, and get corresponding customer clues and information through online communication and information exchange.
5. Information from the technical seminar. Technical seminars, especially for high-tech industrial products, manufacturers invite experts and potential users from some industries to attend the conferences every year, which is also a good opportunity to find potential customers. Some manufacturers even regard it as a very important source of sales opportunities, because the lecturers they invite are all technical authorities in the industry, and the participants have to pay a lot of money, which also leads to the fact that the people who come to the seminar are technical leaders of various units, and the final effect is very good.
6. Obtain information through the bidding company. Some large-scale projects must be tendered in accordance with state regulations. It is true that bidding companies can obtain project clues, but the problem is that such clues are often lagging behind, and competitors may have done their work in the early stage, and their effectiveness will be greatly reduced.
7. Information provided by design institutes or consulting companies. General design institutes or consulting companies have participated in the feasibility study of large projects, so they can grasp the information earlier and have more comprehensive information. Some consulting companies can not only provide information, but also influence customers' decisions.
8. Information provided by trade associations. Basically, every industry has its own trade association, such as software industry association, electronic components industry association, instrument industry association. Although trade associations are only non-governmental organizations, I'm afraid no one can understand the situation in the industry better than trade associations. If your potential customer happens to be a member of an association, it is an effective way for you to get help directly from the association.
9. Information provided by the general contractor, subcontractor or integrator. Some industrial equipment needs general contracting, subcontracting installation or your product is only a part of the whole system, and integrators need to integrate many parts before selling. Establishing long-term cooperative relations with these general contractors, subcontractors or integrators can not only provide project information and clues, but also have a great influence on the brand selection of direct customers.
10, information provided by the information company. Some professional information companies can provide detailed information of projects under construction, including project category, construction cost, project progress and the contact information of the developer's project manager and architect. The information is updated every day. This saves a lot of time for the sales staff of the enterprise. Although some expenses need to be paid to the information company, it is still cost-effective on the whole.
1 1, information on the internet. Modern society is inseparable from the Internet. It is so popular that it is very convenient for us to find potential customers online. As long as you tap a few professional keywords with your finger, you can get the customer list, contact information and even detailed company introduction.
12. Information obtained from a strange visit. Commonly known as sweeping the street, regional carpet search, strange visits, I hope to get potential customers with a lot of visits. However, this method is inefficient, wastes money, and customer visit is the most expensive sales method. Physical and mental fatigue and refusal constantly hit the self-confidence of salespeople. Generally, B2B sales model is not advocated.
How to find the introduction of customer 3' s friends
The key to doing business is personal connections. As the saying goes, there are many friends. I regard my classmates, teachers, alumni and your former partners as friends. I can help introduce them through my friends and find customers.
Expand through partners.
In some large-scale summits, there are different partners and many important institutions every time. When these institutions cooperate with us, if they are also helpful in sponsorship fees, they will expand to more customers.
Expand through chambers of commerce associations and organizations.
Many people belong to one or several business associations or organizations more or less, and will help them find customers after selection.
Look for clues through the website
This is a very effective method. There are many recruitment websites online. With the information of the recruitment website, you can know which company you know in advance and who is in what position.
Strange phone call
Only by making 70 or 80 phone calls every day, and then looking for each other, getting to know each other, and then looking for clues, will the efficiency be much higher, so even making strange phone calls has methods and skills.
The local trade market "casts a net"
Many merchants will go to the local relevant trade market first, and the relevant merchants in the market are relatively concentrated, which is more convenient to find and has more room for first selection.
Advertising investment
Every place will have local newspapers, newspaper advertisements and other media, which can publish all kinds of information for free, even if the cost of buying investment promotion pages is not high, and it is targeted and has a wide coverage.