Zhang Yun's Personal Achievements

In 2007, due to the in-depth research, dissemination and practice of Reece's strategic thought, Mr. Iris, the father of Positioning, personally approved and authorized him to be the fifth partner in the world, responsible for the business in China; Co-authored with AL Ries and Laura Rees the book "Category Strategy-How China Enterprises Build Brands", which became a brand strategy book that deeply influenced the category innovation practice of China enterprises. Over the years, I have been providing brand and marketing strategy consulting for many well-known companies, such as P & ampg. John, CCTV, Hongyun Honghe Group, Great Wall Motor, Lu Hua, Kungfu, etc., and providing brand strategy concepts and methods training for well-known enterprises such as Peking University EMBA, Shanghai Jiaotong University EMBA, Dongfeng Group and Yi Tuo Group.