Introduce the specific content of website construction in detail.
market analysis
1. What is the market of related industries? What are the characteristics of the market? Can the company conduct business on the Internet?
2. Analyze the main competitors in the market, the online situation of competitors and their website planning and functions.
3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and website construction capacity (cost, technology, manpower, etc.). ).
Functional localization
1. Why build a website? Is it to establish a corporate image, publicize products, conduct e-commerce, or establish an industry website? Is it the basic demand of enterprises or the extension of market development?
2. Integrate company resources and determine website functions. According to the company's needs and plans, determine the function type of the website:
Enterprise websites, application websites, commercial websites (industry websites) and e-commerce websites; Corporate websites are divided into corporate image, product promotion, network marketing, customer service, e-commerce and so on.
3. According to the function of the website, determine the purpose that the website should achieve.
4. The construction of intranet and the expansibility of website.
Technical solution
1, use a self-built server or rent a virtual host.
2. Choose an operating system, using windows 2000/nt or unix or linux. Analyze the input cost, function, development, stability and safety.
3. Self-help website construction and template, website construction package or personalized development.
4, website security measures, anti-hacking, anti-virus programs (if you use a virtual host, professional companies do it for you).
5. What kind of dynamic program and corresponding database should be selected? Such as asp, jsp, php database sql, access, oracle, etc.
Realization mode
1. Determine the structural navigation of the website according to the purpose of the website.
2. Determine the website integration function according to the purpose and content of the website.
Such as flash guide page, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search query system, traffic statistics system, etc.
3. Determine the sub-columns of each channel in the website structure navigation.
For example, the company profile can include: president's speech, development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer evaluation and so on. Customer service can include: service hotline, service tenet, service items, etc.
4. Determine how to realize the website content.
For example, whether the product center uses a dynamic program database or a static page; Whether the marketing network adopts list mode or map display.
web design
1, web page design art design requirements, web page design should generally be consistent with the overall image of the enterprise, in line with enterprise ci norms. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.
2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.
3. Make a webpage revision plan, such as a large-scale revision within six months to one year.
cost budgeting
1, the initial budget of enterprise website construction cost
Generally, it depends on the scale of the enterprise, the purpose of building the station and the approval of the superior.
2. Professional website companies provide detailed functional descriptions and quotations, and enterprises conduct cost-effective research.
3. The website price ranges from several thousand yuan to several hundred thousand yuan. If the template-based self-service website is excluded (it is generally believed that the website of an enterprise, regardless of its size, must be exclusive if its similarity has a great impact on the corporate image) and the profiteering factor is excluded, the website construction cost is generally proportional to the functional requirements.
website maintenance
1, maintenance of servers and related software and hardware, evaluation of possible problems, and formulation of response time.
2, database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.
3. Update and adjustment of content.
4. Formulate website maintenance regulations to make website maintenance institutionalized and standardized.
5. Description: The maintenance of dynamic information is usually managed by enterprises by arranging corresponding personnel to update online; Static information (that is, without the support of dynamic program database) can be maintained by professional companies.
Website testing
Before the website is published, it should be carefully tested to ensure normal browsing and use. Main test contents:
1. Whether there are any errors in the text and pictures.
2. Program and database testing.
3. Whether there is any error in the link.
4. Server stability and security.
5. Network compatibility testing, such as browsers and monitors.
6. Concurrent number test.
Release and promotion
1. Public relations and advertising activities after website testing.
2. Search engine registration.
3. Forum platform soft text promotion.
4. Blog platform activities or information promotion.
5. Weibo Platform Information Promotion.
6. Promotion of instant messaging software.