Taobao shop reliably tells you a sad news that the last legal holiday on 20 18 has passed! ! Followed by double 1 1 and double 12, are you ready? Speaking of year-end promotion, many stores may be troubled by a problem. The previous year-end promotion seems to have become a carnival night for Tmall. The closer to the promotion, the sales volume and traffic will fall instead of rising, and the list will be strictly investigated. If you are not careful, you will lose points, and if you are serious, you will "close the door." What should you do? In this case, shopkeepers began to try their best. For example: trust some so-called unreliable operation teams with low investment and high return easily! There is also a hurry to go to the hospital: sign up for some surgical courses that have no threshold but promise to cover the study package. You know, this will not only bring you no income! It will even make you lose your money! How to avoid the above situation? So Bian Xiao has brought two benefits today. Part 1 Identifying an unreliable agency Bian Xiao heard that fraudsters have been very active recently, and many shopkeepers have unfortunately become their "meals" on the road of choosing an agency. In order to prevent shopkeepers from falling into this "trap" carefully designed by people with ulterior motives, Bian Xiao has painstakingly summarized the characteristics of the following three unreliable agencies for you. You can refer to them. Have you ever done this routine? 1, unreliable operators usually boast of Haikou and promise to reach tens of thousands of sales after one year, and refund if they fail to meet the standards. Faced with attractive sales, inexperienced and greedy small and medium-sized sellers can easily sign contracts. 2. Payment methods are down payment, first renewal, second renewal and third renewal. If the contract is not renewed for one year, the upfront fee will not be refunded. 3. The evaluation index of the contract is the annual effect, so as long as the index is completed in the last quarter, it will meet the requirements of the contract. However, some small and medium-sized sellers chose not to renew their contracts halfway because they could not see obvious results in the first three quarters. In addition, some sellers were forced to terminate the contract voluntarily because they could not support the high fees, and all the previous fees were paid for the water drift. If you think these routines are familiar, congratulations, you almost got caught! (Shake, shopkeepers! ) What does Part 2 represent as an operating company? In fact, as long as you pay attention to the following points, it will become very simple to avoid losses in time: 1. Having a successful host strength is not empty talk, but you can expose the real data provided by the company background to users. A success story without real data support may be bragging.
2. The second small series here combines today's second welfare. Did you cooperate with the government? (It's silly to tell the difference between true and false operation courses) Take Hangzhou Handao Network Technology Co., Ltd. as an example. As early as March 20 17, Qiyuan Network, a subsidiary of the company, reached a cooperation agreement with Taobao University. Since then, Qiyuan Network, as an officially authorized business notification organization of Taobao University, has shouldered the heavy responsibility of docking the business empowerment project "playing explosive operation". Why do I say that Qiyuan Network must be "true"? (Qiyuanwang 5. 18 award ceremony) You will understand after reading this introduction! 3. If you go back to the agency, can you make a clear plan according to the needs of users? According to industry insiders, the first and most basic thing for a qualified agent operator is a clear division of labor, with supervisor+operation+art+copywriting+all customers (customer satisfaction supervision), while a team can't handle more stores (customers), generally 2-3 is the upper limit. It is not that the bigger the company, the better, but that the company is not big, not much better. (Of course, if it is a big brand and the traditional channels are well-known, then the cost of promotion investment will be high. All operating companies are willing to accept such projects, even if there is no service charge. Because in fact, the bosses of operating companies have long-term development vision, but the current market demand is great, the choice space is relatively large, and they also have certain technical content. Generally speaking, the overall situation at present is: Taobao operation technology+operation team. Therefore, as a shopkeeper, it is also appropriate to buy technology and team with money. Of course, if you have your own team, but you just lack technology, you can refer to what I said earlier, such as playing explosive operation, official copyright courses, authorization of main account, synchronous learning of all sub-accounts, and promotion). I don't need to elaborate too much here. I can poke this link specifically: zoom in! Xiao er of Taobao University gives training to friends of Qiyuan.com! 5. Can the project be done? Are there any successful cases? Generally, those who can do Taobao operations have certain strength. Of course, if conditions permit, we will also go on a field trip. If there is not enough time and the distance is far away, you can use WeChat video or other means to communicate directly face to face. Look at the number of their operation teams and job allocation. Look at some cases they have done in the past and learn about their actual combat experience and so on.
Since successful cases are mentioned here, I will show you a set of data: consulting operation dawn-jewelry category: it has not been promoted before, mainly through old customer operation and store optimization. Last month, we started drilling exhibitions. With the operation of new products and content, the store data and the activity of old customers have been greatly improved. (This picture is from Taotao. It is forbidden to reprint! ) One store operates Lingxiao-mother and baby global purchase: this store didn't cost much. After the operation of fans and the promotion of store products, we focused on maintaining the old powder, bringing the old with the new, and the content of the store has been obviously precipitated and improved, which is about 30% higher than that of last month (this picture is from Hand Taobao, and it is strictly forbidden to reprint! There are many data like this, so Bian Xiao won't list them one by one. Welcome to the field trip. Professional things like content marketing and visual design should be given to professional people. Hand Taobao has served more than 3,000 shops, making overall planning and pursuing details, so that shopkeepers can manage with confidence and operate easily. It's not that Xiaobian sells melons to brag, but that the surprise and security brought by Handamoy.com are based on data. So there is the following dialogue of the owner: (This picture comes from the hand-scouring network, and it is strictly forbidden to reprint it! Bian Xiao has something to say. Bian Xiao introduced so much. Do you know how to distinguish? Bian Xiao would like to remind the shopkeepers that the festival has passed and the year-end promotion is coming! Get ready to open the store as soon as possible and lay a good foundation. Of course, what Bian Xiao is talking about here is preparation in advance, not other behaviors such as "routine discount", free cash back, and price reduction immediately afterwards. These behaviors will lead to points being deducted from the store, and it will be even more difficult to move in the later stage. As the old saying goes, you can't eat a fat man in one bite. Usually good operation and accumulation is king.
Taobao collection brush powder 1. Is it useful to brush fans in Taobao shop?
1. If you are a real fan, the effect is quite great.
(1) Let fans become substantial customers. Improve the purchase conversion rate;
(2) Interacting with fans in time can promote it imperceptibly.
(3) Save some promotion costs.
2. In the case of zombie fans. That's a decoration.
3. Some official activities. Because there are certain requirements for the number of fans in the store, such requirements can be met.
What's the use of brushing fans in Taobao shop?
Second, how does Taobao shop brush the number of fans?
1, plus QQ or Wangwang group powder, free of charge. The general operation method is that the other party needs to browse the treasures in the store first, and then pay attention to the store after collecting the treasures.
2, it is very common to find a professional team to brush powder. The price depends on the seller and team to negotiate.
3. Suck powder through some promotional activities.
What's the use of brushing fans in Taobao shop?
Third, Taobao shop brush fans foul?
First, don't get me wrong. Brushing fans is not brushing sales. You can brush fans in one direction, and you don't need to participate. Here's a direct example: if you don't like a black-hearted competitor, can you help him brush the number of fans as soon as you have time, causing him to lose power or close the store? Obviously, this is impossible. There is no popular science here, so you can make it up by yourself.
The overall operation of Taobao shop From the boss's point of view, the purpose of Taobao operation is to sell the products in the store. And if you want to sell products, you can't do without these two dimensions: 1, flow 2, and conversion. Let's talk about traffic first. If you want to sell your products, you must first let people see your products. This logic should be easy for everyone to understand, that is, we are talking about expanding product exposure and letting more people see it, but just seeing it is not enough. If you see it, you have to go in and turn it into traffic. The more traffic inlets, the more traffic. Generally speaking, in addition to the crazy shops of local tyrants, small shops start with free natural search traffic, that is, "buyers search for keywords on Taobao platform and see your baby, which is attracted by your main picture and brings traffic." Therefore, as an operation, what you need to master is how to improve the keyword weight, how to improve the click rate of the main picture, and thus increase the store traffic. See this answer for details: How do Taobao sellers do high click-through rate main picture drainage? This is only a single analysis from a traffic portal, but it depends on the planning of the store you operate and which traffic portal you are concerned about. Let me talk about transformation first. The store has traffic, but the conversion rate is very poor, so the order can't get on. Do you have a headache during the operation? If you don't have a headache, the boss will give you a headache. So at this time, you should study why the traffic has gone up and cannot be converted. At this time, we should think from the following angles: 1, whether the flow is accurate; 2. Whether the details page and store marketing are enough to stimulate buyers' demand. We simply skip the traffic accuracy, because it belongs to the traffic part. Generally speaking, if it is not accurate, it can be improved by direct delivery. So we mainly talk about the second point, so how to analyze whether the details page and store marketing are enough to stimulate the pain points of buyers' demand? Refer to the design of the main picture and detail page of products with good sales volume of peers, as well as marketing model, associated marketing, coupons and so on. When you fully understand these two points, then you can say that it is a qualified operation. Why do you say that? Because there are many plates related to these two points, the traffic involves the title, main picture, keyword weight and so on; The transformation involves details page, store marketing, market demand and so on. Do you know what to do in this operation? First of all, sort out the product line, analyze the market demand, plan the product focus, which one is the main push and which one is the auxiliary push, and so on. Secondly, the focus of different products is refined into the title/main picture, and then combined with the competition rules and standards of the platform, the cards are put on the shelves within a certain period of time; Then carry out basic manual promotion, brush or drive to accumulate initial data, and then know where the optimization rules are. This is the whole process framework, but every detail is easy to understand and master many latitudes.