Organize and track the national policies, standards, industry development status and development trend of the media industry, keenly capture the information needs of the media industry, and put forward the market opportunities and advantages of the company in the media industry in combination with the company's own resource endowment.
Organize planning consultation and scheme formulation of media industry informatization, coordinate internal and external resources of the company to promote product research and development.
Investigate and guide customer needs, and prepare the feasibility study report, technical proposal and technical scheme in the early stage of the project.
According to the project bidding documents, organize the preparation of bidding technical documents, and undertake the bidding and demonstration of the project.
Establishing factors:
In the era of media convergence, there are a series of model innovations besides concept innovation. One of the most important consequences of media integration is that "the boundaries between media have become blurred from clear". Therefore, "getting through" is the key to model innovation in the media age.
Database mode is the first "* * * integration" mode based on the concept of "getting through". Some paper media websites process the precious audio-visual images, pictures and written materials in the database, establish a characteristic "media library" and re-integrate and utilize it, so as to realize the profitable way of charging users through the media library. Another way of database mode is to establish user intelligent database and carry out "database marketing".