Does the merger of Jiang Kang Company and Tongjian Company belong to forward integration?
Belong to. Jiang Kang's merger and acquisition of integrated companies can be regarded as a forward integration strategy. Through forward integration, Jiang Kang companies can add value in the supply chain, control the sales and distribution of products, and thus increase market share and profits. Jiang Kang company can also achieve synergy and improve its operating efficiency and market competitiveness by integrating the resources and capabilities of the company.