20 1 965438+1October1,"Electronic Commerce Law of the People's Republic of China" was formally implemented, WeChat business was included in the category of e-commerce operators, and consumers' rights protection had laws to follow.
According to the "Panoramic Survey and Development Strategy Research Report of China WeChat Business Industry in 20 16-2020" issued by china electronic chamber of commerce WeChat Business Committee, by the end of 20 16, there were nearly 30 million WeChat business employees and the sales of WeChat business brands reached 500 billion yuan. In 20 17, it will maintain a growth rate of more than 70% and release 860 billion yuan;
According to the data in "20 16-2020 China wechat business industry survey and development strategy research report", beauty, knitting, maternal and child, big health and agricultural specialties occupy the main market share in wechat business.
In order to implement the new Internet-related laws and regulations and protect the legitimate rights and interests of consumers, the Communication Law Research Center of China University of Political Science and Law, the china electronic chamber of commerce WeChat Business Special Committee, the China Corporate Law Research Institute and other organizations drafted the WeChat Business Industry Specification (Draft for Comment).
What kind of thinking is good WeChat business thinking?
1, people-centered thinking, not products.
Make fans like you and sell anything.
On the contrary, you make people like your product. You are just a salesman.
Step 2 share your thoughts
No matter what field you do, you must first learn to share the value and dry goods of your industry.
Getting your fans to recognize you first is the first step.
3. Fission thinking
There are many kinds of fission, but the core one is word-of-mouth fission.
In other words, you must upgrade your products and services to the best before you start marketing. Or in the marketing process, constantly optimize their services.
4, ice-breaking thinking
Many people start to do WeChat business, and the most common mistake is that learning and execution have no value and significance.
What platform, what channel.
Or implement a channel, complain about it, and then immediately change channels and implement it again, complaining about it.
In fact, I believe that most people will make such a situation.
In the final analysis, it is because I have not mastered the ice-breaking thinking.