However, in China, the research of behavioral finance has just started, and most investors analyze it from technical aspects and fundamentals, and the research on investment psychology and behavior is insufficient. In fact, China's financial market has just begun, and the fund management industry is only slowly emerging. Major securities and futures companies, fund companies, small and medium-sized institutions, etc. There is a great demand for investment behavior professionals. According to the prediction of many authoritative organizations at home and abroad, the future development of China needs at least 300,000 behavioral financial analysis professionals. Behavioral financial analysts will become a hot industry with the most development potential, the most stable employment and the richest income in China in the new century, with broad development prospects. New perspective research mode: Explain, study and predict the development of financial market from the micro-individual behavior and the psychology that produces this behavior, analyze the deviation and abnormality of financial market subjects in market behavior, and provide rational education and rational induction for investors, so as to better avoid risks and make investment decisions.
Diversification of learning methods: a three-dimensional teaching mode combining remote video learning, online learning, self-study and face-to-face teaching to meet the requirements of on-the-job learning; In addition, through the interaction of study groups, we can broaden our horizons, experience the academic atmosphere and realize the double harvest of study and career.
Practical course combination: practical, systematic, cutting-edge and comprehensive practical wisdom in financial investment market, featured courses, practical methods and localized teaching cases, which are representative and practical, so that students can get the maximum benefit in a limited time.
Strong pertinence: the course focuses on combining the most advanced international behavioral financial investment concept with China investment market, and is committed to deeply analyzing the social and psychological factors behind various behavioral phenomena in the financial investment market, integrating theory with practice, which is easy to understand; Help investors improve the actual combat level of financial investment.
Scarcity: in the financial investment market, people pay more and more attention to the phenomenon of investment behavior, and the knowledge of investment behavior psychology needs to be filled urgently; However, in the market, the training of financial investment is generally purely technical or theoretical, and the professional training of investment behavior psychology is still blank. It can be predicted that the development prospect of behavioral financial analysts will be very broad.
Global perspective: From the investment practice of foreign financial field, behavioral financial investment strategy has occupied a place in the mainstream investment concept and is popular. For example, in the American securities market, there have been several asset management companies guided by the concept of behavioral financial investment. In other western developed countries, the number of employees specializing in behavioral finance is also increasing. Many analysts, traders and institutional investors pay great attention to the study of behavioral psychological changes in the market. This course covers the most advanced knowledge of behavioral finance in the world, which enables students to achieve remarkable results in a short time.
Rich network resources: most of the students come from employees of various financial institutions, corporate investment financial institutions, college students and social and financial investors. There is plenty of time for interaction and communication between students and teachers, and between classmates. The friendship between students and teachers and students established by individual investors from all walks of life and financial industry executives through study is a long-term resource and precious wealth for students.
Exquisite and systematic teaching material of nearly one million words: This teaching material, from shallow to deep, combines a large number of Chinese and foreign schools of behavioral finance, historical classics and the actual situation of contemporary society, deeply discusses various behavioral phenomena in the financial market, and provides investors with rational behavior education and rational behavior judgment. In addition, in addition to a complete and distinctive writing framework, the editor also quoted many investment classics and practical cases to explain theoretical knowledge in simple terms, which strengthened the connection between theory and practice and made readers more readable and interesting. This textbook is not only an excellent textbook for behavioral financial analysts, but also a good book for financial market practitioners, college students and ordinary investors. Employees in corporate finance industries such as banks, securities, futures, gold and insurance.
Large state-owned enterprises, foreign enterprises, famous enterprises, government agencies and institutions
Students majoring in financial management in national colleges and universities
Other people from all walks of life in China who are interested in financial management 1. The training of behavioral financial analysts adopts the mode of "online distance learning+online learning counseling+face-to-face textual research counseling+online examination".
2. Candidates use the Chinese version of the textbook compiled (or designated) by the Certification Office for study and review, and take the training examination in Chinese.
3. Behavioral financial analyst exam is divided into behavioral financial analyst, senior behavioral financial analyst and behavioral financial supervisor. Senior behavioral finance analysts need to write "professional papers" and implement the method of joint evaluation by expert committees and evaluation committees of international behavioral finance associations.