Matilda, the founder of the one-meter market, lives in Taiwan Province Province. In Taiwan Province Province, it is a general trend to take care of local small farmers. The platform supporting organic agriculture such as "Housewives' Union" is very mature, and even college students go to the farmers' market to buy food. Later, she went to the United States to study, and "eating healthy food" became a living habit.
Matilda came to Shanghai six years ago and worked in different fields, such as advertising creativity, food marketing and design consulting. This international metropolis has everything, but it doesn't really make her feel at ease about food.
There is an official explanation about the origin of the name: We hope that more people can know the friendly farmers and improve the food ecology in China step by step, meter by meter, starting with the smallest unit of rice we eat.
At the beginning of the establishment of the one-meter market, it was indeed "one meter and one meter" and gradually expanded.