Question 2: How to write the development strategy of the newly established company? This friend first of all, the development strategy of the newly established company is not the expected goal that can be achieved quickly and effectively.
Writing a strategic development plan is easy to complete the process of enterprise development, which is the most important thing to reflect a leader's leadership level and ability. I suggest you read more cases about enterprise development and diagnose problems, which will be very helpful for your future company development. Haste makes waste. I hope my brother has a clear attitude and have a pleasant journey in the future. I also wish your company a bright future.
Get down to business. Let me help you analyze it.
First of all, the company's development strategy should have the following steps:
1 The initial target company has just been established, and it is necessary to formulate a series of internal policies and solutions for the initial company, which is also an important part of the development strategy. These should be supplemented and revised in time through your own search and analysis of the problems existing in the future planning and development of specific business projects of the company.
Analysis of the company's situation, whether the rapid and effective development strategy is suitable for each company depends on the specific situation of your company, such as the amount of activity funds, the company's monthly operating income, and what obstacles the company has suffered in its initial stage. These must be clearly recorded so as to solve the problem in the future.
This is called cost analysis in economics, and it is also helpful to you. I hope you can read the books on modern enterprise management and management principles in economics, which will help the company's development and strategic planning.
The company's future development planning is the most important link and process, which requires you to have a clear forecast of the company's future, that is to say, to predict the company's future development prospects, there are several goals and plans for the company's future development, such as: the company's output value should strive to achieve a monthly net income of 8,000 yuan, of course, these can not be empty words, but the company can work hard for the goal after doing its best, of course, the goal should not be too big, and excessive expectations are often more disappointing.
Another way to motivate employees is to encourage everyone to do their jobs well and generate income for the company. Of course, I also want to tell you that the future of the company can't be * * *, and it depends on everyone to fight for it.
These are all my own languages, and I'm going to start my own company, hoping to help you.
Question 3: How to write the enterprise strategy? "Enterprise strategy" is the general name of various strategies of enterprises, including not only competitive strategy, but also marketing strategy, development strategy, brand strategy, financing strategy, technology development strategy, talent development strategy and resource development strategy. Enterprise strategy is endless, for example, informatization is a brand-new strategy. Although there are many kinds of enterprise strategies, their basic attributes are the same. They are all strategies aimed at enterprises, and they are all strategies aimed at the integrity, long-term and basic problems of enterprises. For example, enterprise competition strategy is a strategy aimed at enterprise competition, which is aimed at the integrity, long-term and basic problems of enterprise competition; Enterprise marketing strategy is a strategy aimed at enterprise marketing, which is aimed at the integrity, long-term and basic problems of enterprise marketing; Enterprise technology development strategy is the strategy of enterprise technology development, which is aimed at the integrity, long-term and basic problems of enterprise technology development; Enterprise talent strategy is the strategy of enterprise talent development, which is aimed at the integrity, long-term and basic problems of enterprise talent development. Wait, it's all the same. There are similarities and differences in various enterprise strategies, the same is the basic attribute, and the difference is the level and angle of planning problems. In short, no matter what kind of strategy, as long as it involves the integrity, long-term and basic problems of the enterprise, it belongs to the category of enterprise strategy.
It should be pointed out that the "enterprise strategy" originally mentioned by people mainly refers to the competitive strategy. 197 1 The publication of "Competitive Strategy" by Michael Porter of the United States has further strengthened people's understanding. In Michael Porter's works, corporate strategy is used as a synonym for competitive strategy. The enterprise strategies he said are all competitive strategies. The army is at war and enterprises are competing. Although there are essential differences between competition and war, there is also a word "struggle" Enterprise competition is also cruel, and failure will lead to death. Since we want to participate in the competition, of course, we should pay attention to the competitive strategy, not just manpower, financial resources and material resources. Although competitive strategy is very important, it cannot replace enterprise strategy after all. To survive and develop, enterprises should not only plan competition, but also plan many aspects at the same time. Never equate competitive strategy with enterprise strategy. Competitive strategy is only a part of enterprise strategy. If you read Michael Porter's Competitive Strategy, you think that an enterprise has only a competitive strategy, that is, it is almost like a blind man touching an elephant. Nowadays, many people equate competitive strategy with enterprise strategy. Their understanding is one-sided, which hinders the strategic management of enterprises.
The essence of enterprise development strategy
On the basis of discussing the essence of strategy and enterprise strategy, it is easy to understand the essence of enterprise development strategy. What is the enterprise development strategy? I think: enterprise development strategy is one of the types of enterprise strategy, a strategy for enterprise development, and a strategy for the integrity, long-term and basic problems in enterprise development.
According to the above definition, the enterprise development strategy has five characteristics. Among these five characteristics, one is the essential characteristic of enterprise development strategy, and the other four are the general characteristics of enterprise development strategy. The general characteristics of enterprise development strategy are the characteristics of any enterprise strategy.
The essential feature of enterprise development strategy is development, and its core is enterprise development. Although some enterprise strategies also serve the development of enterprises, such as enterprise competition strategy and marketing strategy, their emphasis is different from development strategy. Competition strategy focuses on competition, and marketing strategy focuses on marketing.
By the way, many enterprise strategy textbooks describe competitiveness as a feature of enterprise strategy. I don't think this is right. Competitiveness is only the characteristic of enterprise's competitive strategy, and it is its essential characteristic. We can't think that any strategy of an enterprise is competitive. Different enterprise strategies have different essential characteristics. Enterprise talent strategy focuses on solving talent problems, enterprise culture strategy focuses on solving cultural problems, and enterprise information strategy focuses on solving information problems. Although these enterprise strategies serve the competition of enterprises, they will never focus on planning competition issues like competitive strategies, never engage in the analysis of five competitiveness, and never use three competitive strategies. Taking competitiveness as the characteristic of all enterprise strategies is closely related to people equating competitive strategy with enterprise strategy for a long time. As mentioned above, competitive strategy and enterprise strategy cannot be equated, because competitive strategy is only a strategy of enterprise strategy. Enterprises have other strategies besides competition strategy, including development strategy.
Enterprise development strategy not only has the essential characteristics of development, but also has the general characteristics of enterprise strategy. General characteristics of enterprise strategy >>
Question 4: Briefly describe the total cost leading strategy of the three development strategies of enterprises.
Cost leadership requires actively establishing production facilities that reach an effective scale, making every effort to reduce costs on the basis of experience, grasping the control of costs and management expenses, and minimizing the costs of research and development, service, promotion and advertising. In order to achieve these goals, it is necessary to attach great importance to cost control in management. Although quality, service and other aspects can not be ignored, the theme running through the whole strategy is to make the cost lower than the competitors.
Although there may be strong competitive power, companies in a low-cost position can earn more than the industry average. Its cost advantage can protect the company in the struggle with competitors, because its low cost means that when other companies have lost profits in the competition, the company can still make profits. Low-price status helps the company defend itself under the strong threat of the buyer, because the pressure of the buyer's company can only push the price to the level of the next most efficient competitor. Low cost also constitutes a defense against the threat of powerful suppliers, because low cost has high flexibility in dealing with the price increase of sellers' products. The factors leading to low-cost status usually set up entry barriers in the form of economies of scale or cost advantages. Finally, when competing with substitutes, low-cost status usually puts the company in a more favorable position than other competitors in the industry.
Winning the position with the lowest total cost usually requires a higher relative market share or other advantages, such as a good supply of raw materials. It may also be required that the product design should be easy to manufacture, maintain a wide range of related products to share the cost and serve all major customer groups in order to establish a batch. Therefore, the implementation of low-cost strategy may require high initial investment in purchasing advanced equipment, aggressive pricing and bearing initial losses in order to seize market share. High market share can further lead to procurement savings and further reduce costs. Once you win the cost leadership position, the higher profits you get can be reinvested in new equipment and modern facilities to maintain the cost leadership position. This reinvestment is often a prerequisite for maintaining a low-cost status.
2
differentiation strategy
The differentiation strategy is to differentiate the products or services provided by the company and form something unique in the whole industry. There are many ways to realize the differentiation strategy: design or brand image (Mercedes-Benz has a prominent reputation in the automobile industry), technical characteristics (Coleman in camping equipment industry), appearance characteristics (Jenn-Air in electrical field), customer service (crown cork and seal in metal can industry), distribution network (Caterpillar tractor in construction equipment industry) and other uniqueness. Ideally, the company is different in several ways. For example, Caterpillar tractors are not only famous for their distribution network and excellent spare parts supply service, but also for their extremely high quality and durable products. It should be emphasized that the differentiation strategy does not mean that the company can ignore the cost, but at this time the cost is not the company's primary strategic goal.
If the differentiation strategy can be realized, it will become a feasible strategy to win extraordinary profits in the industry, because it can establish a defensive position against five competitive forces, although its form and cost leadership are different. The differentiation strategy takes advantage of the customer's loyalty to the brand and the resulting decrease in price sensitivity, so that the company can avoid competition. It is also possible to increase profits without pursuing low cost. Customer loyalty and competitors' efforts to overcome this "uniqueness" constitute barriers to entry. Product differentiation brings higher income, which can be used to cope with the pressure of suppliers and relieve the pressure of buyers. When customers lack choices, their price sensitivity is not high. Finally, companies that win customer loyalty by adopting differentiation strategy are in a more favorable position than other competitors in the face of the threat of substitutes.
Achieving product differentiation sometimes conflicts with efforts to occupy a larger market share. Enterprises often need to be psychologically prepared for the exclusiveness of this strategy, that is, this strategy and increasing market share cannot be taken into account. Generally speaking, if the activities of establishing differentiation are always expensive, such as extensive research, product design, high-quality materials or careful customer service, then realizing product differentiation will mean at the cost of cost position. However, even customers in the whole industry know ... >>
Question 5: Summary of the main development strategic objectives and stage objectives of the enterprise (summary of overall planning). How to write the first part?
(The text is within 2-3 pages)
Brief description of the project (purpose, significance, content and operation mode)
Two. Overview of market objectives
Three. Introduction of project advantages and characteristics
Four. Profit source analysis
Verb (abbreviation for verb) investment and budget
Intransitive verb financing scheme (financing and investment mode)
Seven. Financial analysis (budget and return on investment)
The second part is a summary.
Chapter 1 Project Background
I. Reasons for proposing the project
Two. Environmental background of the project
Three. Analysis of project advantages (resources, technology, talents, management, etc.). )
Four. Feasibility of project operation
Analysis on the uniqueness and innovation of verb (verb's abbreviation)
Chapter II Project Introduction
First, the purpose of website construction
Two. Orientation and overall goal
Three. Website planning and construction progress
Four. Resource integration and system design
Verb (abbreviation for verb) website structure/column
Introduction to the main columns of intransitive verbs
Seven.
business
model
Eight. Technical function
Nine. Sources of information/resources
X. Project operation mode
XI。 Advantages of the website (resources/content/mode/technology/market, etc.). )
Twelve. invisible assets
Thirteen. strategic alliances
Fourteen Website copyright
Fifteen. Overview of income sources
Sixteen. Economic life of the project
Chapter three. market analysis
I. Internet market situation and growth
2. Market positioning of business model
Three. Setting of target market
Four. Market situation of traditional industries (website market resource base)
Verb (abbreviation of verb) Market positioning and characteristics (consumer groups, consumption patterns, consumption habits and main factors affecting the market) Market size, market structure and division, specific audience, etc.
Market growth of intransitive verbs (website views and consumer market)
Seven. The market advantages of the products of this project (saving time, effort and money according to the market characteristics of specific people, etc.). )
Eight. Market trend forecast and market opportunities
Nine. industrial policy
Chapter IV Competition Analysis
1. Is there an industry monopoly?
2. Look at competitors' market share from market segmentation.
Three. Main competitor
Chapter V Business Implementation Plan
I. Introduction to the Master Plan of the Business Model Implementation Plan
2. Sales plan
Three. marketing
4. Sales methods and links
Verb (short for verb) workflow
The formulation of purchasing and selling policies of intransitive verbs
Seven. Price scheme
Eight. Services, complaints and returns
Nine. Promotion and market penetration (mode and arrangement, budget)
1. Main promotion methods
2. Advertising/public relations strategy and media evaluation
3. Membership system, etc
X. profit analysis
Eleven. Sales data statistics and sales records, sales cycle calculation.
12. Market development planning, sales target (short-term and medium-term), sales forecast (3-5 years), sales volume, share and calculation basis.
Chapter VI Technical Feasibility Analysis
I. Platform development
Two. Database database
Three. system development
Four. web design
Verb (abbreviation of verb) security technology
Content design of intransitive verbs
Seven. technician
Eight. intellectual property
Chapter VII Project Implementation
1. Project implementation conception (establishment, organizational structure and shareholding structure of the company)
2. Website development schedule design and stage objectives
3. Marketing plan design and stage objectives
4. Establishment of administrative departments, recruitment and training arrangements for employees.
5. Cost estimation of project implementation
Chapter VIII Investment Description
I. Description of capital requirements (amount/term)
Two. Planning (i.e. use) and staging of funds
Three. Composition of Project Investment and Classification of Fixed Assets Investment
Four. Composition of main liquidity
Verb (abbreviation of verb) investment form (loan/interest rate/interest rate payment terms/conversion into common stock, preferred stock, equity/corresponding price, etc.). )
Capital structure of intransitive verbs
Seven. Ownership structure
Eight. Equity cost
9. Description of investors' participation in company management.
X. Report (... >>
Question 6: The concept of enterprise development strategy: enterprise development hunger: based on the analysis of the external environment and internal resources and capabilities of enterprises, the overall program and scheme on enterprise development goals and ways and means to achieve them are designed for the long-term survival and development of enterprises, which has the characteristics of overall, systematic, long-term and directional.
Question 7: How to write a strategic planning document for enterprise development? Company development strategic planning
What is the key to the survival of enterprises? In the final analysis, it is the market and profit. Without market, there is no profit. Without profit, enterprises can't survive. If a leader wants to have prestige and a mass base, he must do something, lead all employees to create as much profit as possible, and make the money in employees' pockets grow year by year. Only when you become a leader can you get everyone's approval and your words have weight. The development of Hangzhou Tiankai Municipal Landscape Engineering Co., Ltd. to today's scale is inseparable from the efforts of leaders, comrades and employees. However, with the national macro-control, the infrastructure investment has fallen sharply, which makes the company face great challenges. At the same time, the company itself also faces some problems that restrict its future development, such as vague development direction, unclear strategic objectives, inflexible mechanism, unbalanced internal personnel structure, lack of technical management talents, passive market development, unreasonable internal organization setting and so on. How will the company develop in the future? How to survive and become strong? The following are my thoughts on the future development of Tiankai Company:
First, make a strategy, make clear the goal, and realize the sustainable development of enterprises. Natural selection, survival of the fittest, the market does not sympathize with the weak.
Under the excellent environment that the current market economic order has been basically established and improved, according to the medium-and long-term macroeconomic policies of the country, our province and Hangzhou, combined with the current actual situation of enterprises, we must make clear the short-,medium-and long-term goals of enterprise development, so as to highlight the key points of work in each stage. Step by step, so that enterprises can better adapt to market changes, avoid ups and downs in development, and achieve sustained and healthy development of enterprises. Drawing a blueprint for enterprise development from a high starting point and making a long-term, forward-looking and operational development strategic plan can play a good guiding role in the development of our enterprise, and at the same time, it can also improve the cohesion of the enterprise, so that employees can consciously integrate themselves into the development goals of the enterprise and work together. In view of this, we have made a preliminary docking with the Provincial Economic Planning Research Institute, and intend to entrust the Institute to prepare the company's 20-year development strategic plan for our company, so as to further clarify the thinking, clarify the objectives and highlight the key points for the company's development.
Two, highlight the main business, multi-industry simultaneously, towards diversification.
At present, even in the future, China's economic growth, especially in our province, will still be relatively fast, and the scale of infrastructure investment will be large, which will win us good development opportunities. But at the same time, we should also see that the construction industry is greatly influenced by the national macroeconomic policies, and the market management is not standardized. In order to improve the enterprise's ability to resist risks, effectively resolve market risks, highlight the two main businesses of the company's industrial development strategy, become stronger and bigger, form brand advantages, and extend to other industrial fields at the same time.
1. Take the opportunity of the company's landscaping qualification upgrade to promote themselves in various ways. First, the company wants to develop new products with high technology content and good economic benefits. Tonglu Garden should go abroad, invite senior experts from Zhejiang University, Zhejiang Forestry College and other scientific research units to give technical guidance, and maintain good cooperative relations with the above-mentioned units for a long time, strive to become the scientific research base, practice base and seedling experiment base of the above-mentioned units, and develop new technologies and products such as fresh cut flowers, asexual reproduction, wetland plants and soilless culture, so as to make people have their own strengths. Second, the company's business should broaden its horizons and take the initiative. With the improvement of people's living standards and aesthetic concepts, people pay more and more attention to the surrounding environment, so our business extends to residential quarters, unit site greening, road greening and other aspects, not afraid of small, give full play to the advantages of talents, and provide users with satisfactory greening design and construction services. Expand influence, raise awareness and increase market share. Landscaping will become the main economic growth highlight of the company.
2. After the municipal engineering personnel are in place, they will actively expand their business and create conditions. When the time is right, they will upgrade the company's qualifications to win more business and form the company's main economic growth point.
3. We can use the original accumulated funds and the land resources owned by the original enterprise office, production and logistics bases to extend to real estate; At the same time, I am going to buy 23 mu of land in Zhoushan in the near future to engage in logistics development. These measures, which focus on the construction industry and operate in many directions, can provide a broader development space for enterprises and fully improve their ability to resist risks.
Three. Implementation plan of internal management based on company strategy and business development.
(1) Implement the talent strategy to alleviate and eliminate the bottleneck of the company's development. Current company ... >>
Question 8: How to write an article about enterprise development and planning? First, summarize the advantages of your own company and rank first in the industry through investigation.
Second, plan the strategic objectives of the enterprise, then recruit relevant posts and personnel, and set posts, personnel, goals and assessments.
Third, assign targets to different personnel, and then formulate tactical strategies to improve the control of different nodes.
Fourth, performance appraisal.
Question 9: How to Write the Medium-and Long-term Development Plan of Enterprises Facing the situation of increasing economic internationalization, fierce competition at home and abroad and deepening domestic system reform, it is of great significance for China enterprises to formulate clear and feasible development strategies. For enterprises, development strategy refers to the overall or decisive planning for their own development within a period of time. As the old saying goes, "everything is established in advance, and it is abolished if it is not planned." It is impossible for an enterprise to survive and develop without planning its development prospects, goals and measures in a certain period in the future. All successful enterprises at home and abroad regard strategic management as the main content of enterprise development policy, and formulating and implementing development strategy is the primary task and performance evaluation basis of enterprise leaders.
Characteristics of strategic choice
Leaders of organizations should set goals, formulate mission statements and explain their visions, dreams or intentions;
? Leaders will publicize this vision to all employees in the organization and make them believe that this vision will be realized;
? Strategic management needs action, including long-term planning, and the organization moves towards the goal along the long-term plan;
? The purpose of strategic management is to achieve the mutual matching between the company's capabilities and customer needs in a more effective way than competitors.
? Success comes from:
-clearly describe the present situation and future of the organization;
-Analysis of information on how and why the environment has changed and how it will change in the future;
Constantly make the competitiveness of enterprises adapt to changes and maintain dynamic balance, so as to ensure that enterprises move towards the future along the established road;
-Encourage and motivate everyone in the organization to agree with this vision, and form a strong * * * cultural model, so that employees can form an intimate collective and work together to realize this vision.
Nine misunderstandings of enterprise development strategy
1, fuzzy business field
2. Replace strategy with goals.
3. Cover up contradictions with speed.
4. Replace capacity expansion with scale expansion.
5. Self-superstition syndrome
6, the basic strategy of error
7. Top-heavy
8. Growth syndrome
9. Planned economy syndrome
Corporate image planning
In the social environment of increasing competition, enterprises need to win the recognition and trust of the public. Due to the development of society, people have to face a lot of information every day, and the information load is getting bigger and bigger. How to screen effective information and improve the information consumption rate is very important. If enterprises want to express themselves clearly in the competition, they need to integrate all kinds of information they spread abroad, fully apply all kinds of media inside and outside the enterprise, establish their own effective and visual communication system, and quickly produce enterprises.
The introduction and implementation of corporate image strategy has become the fourth management resource of modern enterprises besides manpower, material resources and financial resources, and it is also a new power resource of modern enterprise management. For the competitive era, image power is the embodiment of competitiveness to a great extent, so it is of tactical and strategic significance to design and plan self-image in a planned way.
Corporate image planning is the overall design strategy of corporate image, that is, through the overall operation of modern design theory combined with enterprise management system theory, corporate management and corporate spirit culture are conveyed to the public, so as to achieve the purpose of portraying corporate personality, first of all, corporate spirit, enhancing consumers' sense of identity and improving competitiveness.
The content of corporate image is very rich, from corporate emblem to management style, from product service to corporate strength, from corporate spirit and outlook, values to organizational forms, management methods, science and technology, etc. , so that enterprises can reflect on it in multiple levels and dimensions. How to establish a unique corporate image accepted by the public is a strategic issue related to the survival and development of enterprises in a modern society with strong hands and fierce competition.
Classification of corporate image planning
1, classified by corporate image planning level.
? Corporate image strategic planning
? Planning of annual corporate image construction plan
? Planning of specific corporate image construction projects
2, according to the degree of innovation of corporate image.
? Brand-new corporate image development plan
? Original corporate image renewal planning
? Corporate image crisis planning
3. Classification according to corporate image, strategic decision-making and operational integration.
? Enterprise public-private relationship planning
? corporate image
4, according to the formation process of corporate image planning classification.
? Process planning of corporate image construction
......& gt& gt
Question 10: How to write the enterprise's development strategy of integration of industry and information technology on the website of the Ministry of Industry and Information Technology, or find relevant consulting services on the website. This service should be free and all * * * will be reimbursed.