(a) Finding new customers for existing products and services.
The most direct motivation for enterprises to engage in internationalization activities is to develop overseas markets and find new customers for existing products and services when the domestic market tends to be saturated. With the development of economic globalization, consumers in different countries tend to converge in demand preferences and consumption habits, which provides the possibility for enterprises to push their products and services to a broader market.
(2) Looking for low-cost resources.
Enterprises look for better and cheaper resources in overseas markets to reduce production costs and gain low-cost advantages. The resources that can bring low-cost advantages mainly include raw materials, labor and technology.
(C) to build core competitiveness
Core competitiveness is the source of competitive advantage of enterprises and the fundamental reason why enterprises are superior to competitors. Enterprises can expand their business activities from a single domestic market to overseas markets, learn new technologies and management experience in a wider range, and accumulate customer demand knowledge, thus building stronger core competitiveness.
After enterprises enter the international market, they make profits and improve their quality. The transformation from domestic brands to international brands is very helpful to domestic and future markets in terms of experience and popularity.