When your products are not needed by customers, this is the pain point that we must rely on big data to mine customers.
Data Search Method ―― Web Search+Comment Search
Search for customer pain points through web pages, and be sure to grasp accurate keywords. Simple understanding is the words that potential target customers often search for, and mining long keywords through short keywords.
The same is true for comment search, which uses internet search engines to tap customer pain points.
Actual operation:
Take Baidu as an example. Consumers want acne, just search for "acne" in Baidu. At this time, a series of keywords related to acne will appear in the drop-down box.
When you click on the acne page and pull it down to the bottom, a series of long-tail keywords related to acne will appear.
These keywords are often concerned and searched by consumers with the same problem on the Internet.
You can explore the pain points of customers according to the guidance of these keywords.
You can also find related articles to see the interaction of people who want to get rid of acne in the comment area.
In addition to Baidu, 360, sogou, etc. can be used for search.
* If you are not sure about the keywords of your industry, you can use tools to grab them, such as love stand Net, webmaster tools, golden flower keywords and so on.
Research ideas (2)
If you think the above methods are troublesome, you can also communicate directly with the existing potential customers of WeChat.
One-on-one consultation mode:
This method is very simple and effective. The premise of tapping the pain points of potential customers is that there are certain potential customers in your WeChat.
Actual operation:
Uninstall the original WeChat of the mobile phone and search for the version below WeChat 6.5 on the web page.
This is because versions below WeChat 6.5 can send one-on-one red envelopes in groups. Simply put, if you wrap a red envelope, it can be distributed to every friend of WeChat evenly, and 1 time can send 200 people in groups. (WeChat versions above 6.5 do not have this feature)
After sending red envelopes in groups, send consultation information in groups. Don't be too long, just cut to the chase.
Because there are red envelopes, 99% of people will receive them, and 90% of those who receive them will answer your questions. (There are few thick-skinned people)
Finally, one-on-one interaction is enough.
* This red envelope method is also suitable for people who use WeChat to block your circle of friends, and the activation rate is very high.
Finally, there is Maslow's demand principle, which is a summary of people's needs.
① Physiological needs: breathing, water, food, sleep, sex, etc.
② Safety requirements: personal safety, health protection and property ownership.
③ Emotional and belonging needs: friendship, love, sexual intimacy, etc.
The need for respect: self-esteem, self-confidence, achievement, being respected by others, etc.
⑤ Self-realization needs: morality, creativity, consciousness, etc.