A: the choice of domain name is simple and easy to remember, and it is best to be related to the name of the enterprise. Com domain name is the first choice. Domain name requirements: a stable dns server with url forwarding function.
B: Host selection: It is enough for an enterprise website to have a 100M host, and more information can be added later. Ensure fast, stable and complete components, including pseudo static formation and 30 1 redirection formation; Host management background: 404 page settings, preferred home page settings, addon domain, preferably binding directory.
C: Enterprise website construction 1: The foreground code should be concise, and the js and css codes should not be written in the page, and the meta tag should be used independently, and it should not be called completely by the database. 2. Browser compatibility: there should be no errors in browsers such as ie, ff and chrome. 3. Background: Each page in the background should be able to set the title, keywords, description and alt tag independently; 4. Page design, home page, column and content page design should be relevant, such as adding recommended articles list, random articles and forums.
D: Website construction shall be filed at the same time, and enterprises shall provide relevant qualifications for filing. The general filing time is about 20 days.
2. Website optimization
A: Set the title and meta information. Generally use 3-5 keywords. The rest of the keywords can be used in the column page, and the long tail keywords can be used in the content page. So you can add a few original articles to Baidu at the beginning.
B: Remember to make an internal link when adding articles.
C: After adding articles, you can make external links to some articles, such as publishing some articles in your industry in some forums and adding keyword anchor text of your website. When the website is included, you can make a friendly link.
D: Publishing a certain amount of articles or products every day and adding a certain amount of external links can optimize the website.
Enterprise optimization focuses on:
A: The overall positioning of the enterprise website, knowing what you want, what you should do, what you shouldn't do and how to do it. Who is the customer base? What are the characteristics of the customer base? We need to think about it.
B: Website title design Website title is the first door to obtain target customers, and it is also the killer of corporate image and network marketing. A good title often brings much higher conversion rate than a bad title. So website title design is very important.
C: Rich website content is the way to get traffic. Generally speaking, the richer the content of a website, the better the website optimization and ranking, the greater the traffic and the greater the conversion rate. Therefore, under the limited time and resources, the company should try to enrich the content of the website, enhance the user's stickiness and lay a friendly foundation for the search engine.
D: The better the user experience of the user experience website, the more you can gain the trust of users, the more you can increase the stay time of users on the website and promote the transaction rate of the website. User experience is the soul of website conversion rate, so we should do it well.