In the past, consumers would care about the brand when they bought agricultural products, but they will buy agricultural products in the future. If the source can be clearly traced, consumers may not only buy agricultural products of big brands, but also choose products of small farmers with traceable data and production history. It is impossible for these small farmers to access the digital system, but professional services can help them carry out digital transformation, so that every process of production can enter the system, so these "small and beautiful" products may sell higher and better than big brands of agricultural products.
Agricultural science and technology mainly refers to the science and technology used in agricultural production, as well as the technology used in rural and urban life and some simple agricultural products processing. Including planting, breeding, use of fertilizers and pesticides, identification of various means of production and efficient agricultural production mode. Deng Xiaoping said that "science and technology are the primary productive forces", which is the agriculture on which we live. Workers from hunting to farming, from picking wild fruits to farming, production is inseparable from the exploration and research of working people. Today, we live in an era of abundant materials, but we can't forget that we still need to develop agriculture and more science.
Under the pressure of urgent natural environment and sustained population growth, in order to meet the future food demand, all countries in the world began to seek agricultural solutions and develop more advanced, efficient and environmentally friendly agricultural technologies. In the process of agricultural modernization, both the American model with a large population and a small population and the Japanese model with a large population and a small population (concentrated in developed countries in Asia) are committed to changing the situation of low efficiency and high resource cost of traditional agriculture with the latest agricultural science and technology.