Network Marketing and Live E-commerce majors mainly study marketing, e-commerce foundation, finance and taxation foundation, retail foundation, commodity shooting and material editing, business data analysis and application, e-commerce laws and regulations, product selection and procurement, market planning, network promotion, marketing channel operation and maintenance, live sales and other courses.
1, specialized course
Professional basic courses: marketing, e-commerce foundation, finance and taxation foundation, retail foundation, commodity shooting and material editing, business data analysis and application, e-commerce laws and regulations, product selection and procurement.
Professional core courses: marketing planning, network promotion, marketing channel operation and maintenance, live sales, content planning and editing, live operation, new media operation, customer service and management.
2. Training purpose
This major cultivates the all-round development of morality, intelligence, physique, aesthetics and labor, and has a solid scientific and cultural foundation and knowledge of network promotion, live broadcast sales, new media operation and related laws and regulations. It has the ability of live broadcast operation, content planning and editing, channel development and operation and maintenance, and has craftsman spirit and information literacy.
High-quality technical and skilled talents who can engage in channel expansion, operation and maintenance, market planning, product planning, advertising, live broadcast planning and implementation, fan guidance and transformation, content planning and promotion, new media operation, data analysis, customer development and management.
3. Employment direction
For internet marketers, all-media operators and other occupations, channel sales supervisor, live broadcast salesman, live broadcast operation supervisor, new media operation supervisor, content planning supervisor, customer supervisor, channel promotion supervisor, online advertising specialist, market planning supervisor and other positions.