Since the beginning of this year, "webcast" has become popular. According to incomplete statistics, there are nearly 200 webcasting platforms in China, covering more than 200 million users. Some large-scale webcasting platforms have more than 10 million monthly active users, and some "rooms" have hundreds of thousands or even millions of online users during peak hours. It is predicted that in 20 16 years, the market scale of the whole webcast will exceed10 billion yuan.
With the popularization of 4G networks and the reduction of tariffs, users' habit of watching videos under the condition of mobile Internet is being developed. A mobile phone, an account, everyone can be a "living car". It is precisely because of this market potential that major internet giants have entered the market one after another, and investment institutions have also thrown a lot of "real money and silver" into the live broadcast field. The data shows that from 1 to May this year, the amount of financing obtained in the field of live video has exceeded 1 100 million yuan; Show, performing arts, sports, e-sports, education, stars, finance and other forms of live broadcast have come out.
At the same time of rapid growth, the webcast market is also chaotic. Due to the homogenization of content, low user loyalty and unclear profit model, in order to find differentiation among many similar platforms, attract higher attention and retain core users, some live broadcast platforms and some anchors began to wander in the gray area, scratching the ball to attract users' attention.
In order to push up traffic and attract fans, some network anchors are full of tricks and do not hesitate to break through the legal bottom line and moral bottom line. In order to earn traffic and commissions, individual webcasting platforms not only condone this behavior, but even broke out a "poaching war" to compete for popular anchors with high fans, leading to unfair competition and overall chaos in the industry. At present, there are two kinds of violations in the webcast platform: one is that the live broadcast of the program provides online performances that promote obscenity, pornography and endanger social morality; Second, the game live broadcast platform provides game content display with gambling, violence and abetting crime. In addition, it also breeds chaos in industries such as brushing and brushing.
In view of this, the Ministry of Public Security recently held a working meeting and decided to organize a special rectification of the webcast platform nationwide from now until the end of 10. At the same time, actively promote the real-name registration system, network anchors and administrators, ordinary users' mobile phone registration and other security management systems to promote the healthy development of the webcast platform. Prior to this, the Ministry of Culture has announced the investigation results of a number of online performance platforms, 26 online performance platforms have been investigated, and 1688 1 illegal network performers have been dealt with. At the same time, the "Notice of the Ministry of Culture on Strengthening the Management of Online Performances" was issued, which clarified the direct responsibility of performers for the first time, and proposed that in the future, live webcasts will be randomly selected and a "blacklist" system will be implemented, and the listed performers will be banned nationwide.
Webcast platform is loved by young netizens because of its instant live broadcast and strong interaction. As a new thing, we should put the system first, improve the rules and have strong supervision to promote its healthy development. In a short time, the increase of supervision will cool down the development of the live broadcast industry, but in the long run, it will undoubtedly play a positive role in promoting the healthy development of the whole industry. Operators of the live broadcast platform must clearly realize that only with clear positioning and deep and distinctive content creation can they win in the industry competition and create a clean and tidy cyberspace for the majority of netizens.