1. Special image and personality, deeply loved by netizens.
2. The innovative live broadcast method successfully attracted and retained a large audience.
3. The spread of social media spreads its image and story through platforms such as Tik Tok, further expanding its influence.
In a word, the fire of Big Black Brother in Lu 'an is the result of many factors, such as his special image and personality, innovative live broadcast mode and the spread of social media.