Successful case of business communication 1:
After China's entry into WTO, cultural differences are also the biggest challenge for China enterprises to go abroad and foreign-funded enterprises to enter the China market.
Therefore, in order to eliminate the obstacles caused by cultural differences and meet the challenges of cultural diversity, effective education and training must be conducted in cross-cultural business communication and cross-cultural business management.
In business activities, both parties will clarify relevant cooperation terms through business communication such as negotiation in the early stage of business cooperation.
So how can we not only promote the smooth cooperation between the two sides in business negotiations, but also let ourselves have more interest space?
Summarized the technical factors in business communication:
In the early stage of business communication, according to each other's information, discussing topics of interest to each other, learning to listen more and boast more, can quickly narrow the distance between the two sides, make the other side feel that you have a lot in common with him, and it is easier to achieve a win-win result by cooperating with you, thus creating a relaxed atmosphere for subsequent cooperation plan communication.
Learn to use more in conversation? we? Use with caution? Me? Multipurpose? For our better. . . . . . ? 、? Look at that. . . . . . How's it going? To show respect for each other; Praise should be sincere, not too direct, so as not to let the other party misunderstand that it is deliberately pleasing and disgusted.
Before business communication, you must prepare a detailed plan.
As the person in charge of the project, you must learn to put yourself in the position to see if the concessions you give are attractive enough or the conditions are too harsh;
It is necessary to prepare several different plans and make corresponding adjustments according to business communication, so as to be prepared and calmly deal with them.
3. In business communication, you must pay attention to your gfd and etiquette, and your gestures must conform to your identity.
If a business team participates in the activity, dressing the is the best, giving people a sense of uniformity.
Invisibly, it will leave a good impression on the other party that the company is well managed and good at management, and you will stand out when the competitors offer similar prices.
4. On the basis of fully analyzing each other's information, use the red and white corners to throw out the expected goal of central China from the red and white corners, let the other side think that this is their bottom line and strive for the maximum benefit space for themselves gently.
Of course, whether you can win or not depends on your intelligence work and the interpretation level of good COP and bad COP.
After repeated negotiation and communication, the price gradually compromised, which is close to the bottom line. If we can't make concessions, we might as well give preferential treatment in service (such as providing better training and longer warranty period), which may bring breakthroughs and cooperation.
Precautions:
Communication is an art as well as a science.
Only those who are proficient in business communication can achieve remarkable achievements.
As the saying goes, everything is difficult at the beginning and communication is the key.
In business communication, the quality of business personnel, communication skills and skills, as well as an accurate grasp and understanding of the characteristics of businessmen in various countries, are of vital significance to the success or failure of business communication.
The trilogy of business negotiation provides a basic framework for us to master the process of business negotiation.
Undoubtedly, affirming the value can let us know the respective needs of both sides in the negotiation;
Creating value allows us to achieve a win-win goal;
Overcoming obstacles enables us to reach an agreement smoothly.
And our negotiators often can't really understand its connotation, so we will tell you a classic story that is widely circulated in the negotiation field.
A mother gave an orange to her neighbor's two children. Two children discuss how to divide oranges. Two people quarreled and finally reached an agreement. One child was responsible for cutting oranges and the other chose oranges.
As a result, the two children each got half an orange according to the agreed method and took it home happily.
The first child took half an orange home, peeled it, threw it into the trash can, and put the pulp in the blender to make juice. Another child came home, dug out the pulp and threw it into the trash can, leaving the orange peel to be ground and mixed with flour to bake the cake.
From the above situation, we can see that although the two children each got a seemingly fair half, they each got their place. This shows that they did not communicate well in advance, that is, the two children did not explain their respective interests. Without affirming the value in advance, both sides blindly pursue fairness in form and position.
Therefore, the respective interests of both sides have not been maximized in the negotiations.
If we imagine that two children fully communicate their needs, there may be many schemes and situations. One possibility is that according to the above situation, two children try to separate the skin from the pulp. One drinks fruit juice with pulp, and the other makes scones with skin.
However, after communication, it may be another situation. There is a child who wants to make cakes with skins and drink orange juice. At this time, how to create value is very important.
As a result, the child who wants the whole orange puts forward that other issues can be discussed together. He said:? If you give me all these oranges, you won't have to pay back the lollipop you owed me last time? .
In fact, his teeth were so decayed that his parents didn't let him eat sugar last week.
Another child thought for a moment and quickly agreed. He just asked his parents for five yuan to buy sugar to pay off his debts. This time he can play games with the five dollars, and he doesn't care about the sour orange juice.
The negotiation and thinking process of two children is actually a process of continuous communication and value creation. Both sides are seeking solutions for their own best interests, and at the same time meet the needs of the other's best interests.
The process of business negotiation is actually the same.
A good negotiator will not blindly stick to his position and pursue uncompromising. Instead, he should fully communicate with each other, start from the best interests of both sides, create various solutions, and exchange relatively small concessions for the best interests, while the other side also follows the same principle to obtain exchange conditions.
On the basis of meeting the best interests of both parties, if there are still obstacles to reaching an agreement, you might as well stand in the other party's position, think for the other party and help clear all obstacles to reaching an agreement. In this way, the final agreement is not difficult to reach.
Business communication skills: ways to stop communication
No matter which method is adopted, you must never show displeasure or disdain on your face, let alone wave your hand and make impolite movements. Please note: we just want to keep quiet and don't want to hurt others' self-esteem.
It is impolite to interrupt others, but it is wise to stop communication at the right time and moderately when you meet the following six kinds of people.
What if you encounter it? Incoherent? Can we use it when the speaker is disorganized and repetitive? Get to the point? The way to say it to him: You mean your conclusion is that
What if you encounter it? Language is boring? The speaker, when speaking, is boring and nothing new. Can we use it? Open a new bureau? The way to say it to him: Tell me something new recently! ?
What if you encounter it? Chattering? Speaker, there is no room for speech, can we use it when it is like a barrage? Instant silence? Methods: Pause facial expressions and verbal reactions to alert the other party and stop as appropriate.
What if you encounter it? Tucao? The speaker speaks loudly. Can we use it when the saliva is flying around? Transfer the target? The way to tell him: Let's find a place to sit ? Or:? I need a glass of water. ? In short, let yourself find a safe place to sit down so as not to be affected by foaming at the mouth.
What if you encounter it? Gossip? Who is shelling someone endlessly? Can we use it? Is the Qing Dynasty self-purified? I'm sorry, I don't want to hear this part. Say something else. ? Tell the other person to stop.
What if you encounter it? Lovers are lovers? However, their ideas are far from each other, and we can make use of them. Do it quickly? The way to come? In short? Anyway, the prefix that ends the conversation is really because? Different Tao, different. .
But no matter which method you use, you must never show displeasure or disdain on your face, let alone wave your hand and make impolite movements. Please note: we just want to keep quiet and don't want to hurt others' self-esteem.
If the above methods still fail, you can find a reason to leave temporarily. For example, you can say:? Excuse me, I need to see the manager. ? Because you have left temporarily, the communication between you can stop automatically.