SEO (search engine optimization): Chinese translation is search engine optimization. Search engine optimization is a way to improve the natural ranking of websites in related search engines by using the search rules of search engines.
& gt& gt general SEO search engine optimization has the following advantages:
l？ Multi-aspect optimization
It is said that SEO has a lot of versatility. In the SEO industry, it is amazing to have a white hat and a black hat. Everything has two sides. For search engines, the value lies in providing value to users. Baidu search crawler will also take the initiative to capture the information of each platform and show it to users.
Search engines also include: Baidu, Soso, Shenma, 360, Google, Yahoo, Bing, Soso and other search engines within the platform. To put it bluntly, as long as there is a platform, SEO is needed to optimize it to please search engines.
Then the traffic we get is multifaceted, the traffic of various platforms and the traffic of search engines. If we make more use of this traffic, are we worried that business is not good?
l？ Increase traffic and reduce costs
SEO optimization is actually a way to get traffic by catering to search engine rules. To give a straightforward example, like red wine, red wine tastes good, but it has great stamina. SEO optimization is a long-term effect, with long cycle and good effect, which is more reliable than bidding. Frankly speaking, it's like an orgasm, SEO is a lasting climax, and SEM will only be cool for a while.
l？ Long-term effective flow
When we do SEO optimization, give a simple example. Optimizing information through the platform is like distributing leaflets in a search engine. The more leaflets the better. The longer we stay in the search engine, the higher the weight ranking, and the more lasting the effect.
Bidding to promote SEM, as long as the account has money, we have traffic. Once there is no money, there is no traffic. This is commonly known as burning money. The more you burn, the more you earn. SEO optimization is different. The optimized information will be displayed by search engines, and the free traffic brought by keyword search will continue. There will be no traffic just because you won't stop SEO optimization. This is the same as the orgasm for women mentioned above. SEO will last for a long time.
Sometimes the search engine will update the crawling algorithm. Once the algorithm is updated, it will affect the effect of our previous optimization. As long as the algorithm does not fluctuate greatly, the cost of obtaining free traffic is still very low. Mr. Falando strongly recommends that enterprises use this method to do online marketing.
l？ Increase trust
SEO optimization, the biggest problem that can be solved is trust. Because the network relationship itself is a kind of weak relationship, it is easy to be overwhelmed by various potential problems. SEO has the function of building trust, unlike SEM, which can only control the landing page and explain everything, only through CPC commercial advertisements.
Through the natural ranking of SEO, many pages can be optimized to enter the homepage of search engines, or the homepage of search engines can be occupied through a reasonable platform combination, so as to solve the relationship between online consumers and potential online consumers. From a technical point of view, consumers will think that naturally ranked websites are more professional and credible, and at the same time, user participation and conversion rate are also higher.
l？ Eliminate negative news
Many enterprises will be discredited by competitors, and there will be scandals among stars. Using SEO optimization, they can conduct timely public relations and eliminate the negative information displayed by consumers or fans through search engines.
Long-term SEO can increase brand exposure and brand awareness, establish news search barriers and eliminate unnecessary negative information. SEO is still a long-term process.
l？ Increase click-through rate
The traffic from search engines is very large. Compared with SEM, the long-term traffic source is mainly SEO. We can rank a lot of information by optimizing the platform, thus increasing the number of clicks on information.
& gt& gt general SEO search engine optimization has the following shortcomings:
l？ Long collection period
Generally speaking, SEO optimization is generally included in about three months, and it takes half a year to be slow. It is not enough to aspire to success. However, slow collection is not a problem. With the help of the platform, we can do it. The B2B platform is well chosen, with quick collection and quick results. How to choose B2B network promotion platform? "This has been illustrated.
For beginners of website optimization, it may take a long time to have an effect, so learn more to improve your optimization skills to make up for it.
l？ Quantification difficulty
The effect of SEO optimization is difficult to quantify, and you need very in-depth research to sum up a set of quantitative assessment methods. Unlike advertisements, the effect of background accounts is clear at a glance.
l？ Optimize personnel paranoia
Network promotion needs cooperation between departments. However, the lack of network marketing talents and the paranoia of technical talents will test the team's cooperation and communication skills.
l？ Poor stability
We also said before that SEO is to cater to the rules of search engines to achieve commercial purposes. In order to increase the value of its platform, search engines will use inclusion algorithms to screen spam and retain customers. When doing SEO, they should always know the algorithm of the platform, update the information in time, and keep the traffic stable.
search engine advertising
SEM delivers marketing information to target users as much as possible according to the way users use search engines.
& gt& gt general SEO search engine optimization has the following advantages:
l？ Real-time traffic
The effect of SEM advertising is very fast, and there will be traffic within ten minutes. If the landing page is well guided, there will be an inquiry soon. As the saying goes, "take people's money and eliminate disasters for others."
l？ Power on test
SEM has the same effect as the through train, that is, testing the effect of the page, that is, testing the effect of the product. Taobao products will be measured through the through train to understand consumers' preferences for the details page.
SEM has the same effect, that is, it is directly related to the inquiry, transformation and sales of our products by testing the preference of the page by looking at the effect.
l？ Accurate ROI calculation
PPC has a clear cost, display, click and conversion, which can be well tracked. Through data analysis and comparison, CPS or CPA can be clearly calculated. By analyzing these indicators, online marketers can make corresponding adjustment strategies in time.
l？ Accurate delivery
Accurate delivery, offline, is to send a salesman to complete the sales plan. The online cost is low, but the competition is big and unreasonable. This kind of precise delivery is still good for enterprises. We can analyze the demand and accurately put it into the city, get more accurate clicks and traffic, spend the least money and do the biggest thing.
l？ Brand zone
Baidu's brand area is very good. Once the website has purchased the brand area, it can quickly gain the attention of a large number of users and squeeze all irrelevant websites out of the first screen.
& gt& gt general SEO search engine optimization has the following shortcomings:
l？ short-term effect
The function of SEM is short-lived, as mentioned earlier in the article. Unlike SEO, the effect is lasting. As long as there is no money, the delivery effect is gone and the traffic is gone.
The jargon is "burning money". Whoever burns more will be the boss, and there will be more traffic and inquiries. As an enterprise, you should understand very well. Think for yourself.
l？ Small coverage
Although it can be launched nationwide, the competition is too great and the price is too expensive. For consumers, advertising is intrusive marketing, which is very aggressive. Many times, nobody watches it during the day, and they can't watch it at night. The user coverage of SEM is very limited. A large number of studies show that at least 75% of clicks come from the natural ranking of SEO, so for enterprises, SEO optimization must not fall behind while doing PPC.
l？ Malicious click
This is very interesting. Some of them will come from the clicks of competitors, and some will come from the clicks of organizing the water army. Directly, you doubt life. This is the biggest challenge faced by small enterprises. It's hard to trust the internet and let these competitors kill you directly.
l？ Low trust
Speaking of trust, in fact, I think it's even, but it's stinked by many enterprises, such as the Putian Hospital incident. They are rich and not afraid of burning. What about the actual hospital service? After the incident spread, consumers panicked and it was hard to believe the search engine advertisements. In addition, the diversity of platform applications makes everyone like to live in interest platforms, where advertisements are more accurate and credible.