The strong participation of well-known brands and industrial bases has established strong confidence for the industry.
Up to now, AMS2 1 seven sections and three product areas have confirmed that the number of exhibitors of leading brands in the world is close to that before the epidemic. In particular, spare parts, electronics, and intelligent networking not only returned to Bosch, ZF, Borgwarner, and Besten, which were absent due to the epidemic last year, but also new brands such as Shanghai Unitalen and Wuertbermi joined. Domestically, brands such as SAIC, Fuao, Qingshan Industry, and Zhongyuan Interior Equipment actively responded to the national chain strategy of stabilizing China and strengthening China, bringing many products and technological achievements of independent research and development and industrial innovation.
The project team provides customized exhibition service scheme according to the exhibition needs and objectives of brand enterprises. Taking Bosch as an example, as a leading brand in the industry, Bosch always leads the development trend of the industry, practices the development concept of "new four modernizations", breaks the clear boundary of pre-sales and after-sales services, and synchronizes products, technologies and services in the two fields. This exhibition will bring commercial vehicle fuel injectors, 48V batteries and battery leasing business models, new energy battery pack maintenance tools, testing tools and other products to provide fast and convenient maintenance solutions for the fleet and maintenance terminals.
Through communication and combing, combined with the resources and plans of the exhibition in marketing, audience organization and supporting activities, the follow-up measures include: all-round publicity and reporting of the first-line media and offline activities of the exhibition; Organize visitors from terminal stores in target areas or provincial capitals to visit Bosch booths and live activities; In the supporting activities of the exhibition, brand exposure, keynote speech, product display, technical training and other forms will be carried out in tomorrow's travel, commercial vehicles, green maintenance and other fields.
Moreover, many domestic industrial bases, under the leadership and organization of the government, have created local industrial images in the form of independent booths or exhibition groups, and expanded their publicity and influence on a global scale.
Optimize and upgrade the online service platform to help enterprises explore more global markets.
Thanks to the effective implementation of domestic epidemic prevention and anti-epidemic policies, as early as the second half of 2020, China has taken the lead in restoring the automobile industry, overseas orders have been continuously transferred to China, and the export business of major industrial bases and enterprises has grown rapidly. However, the recent rise in raw material prices, blocked logistics, and exchange rate fluctuations have affected all foreign trade enterprises, increasing the operating pressure of enterprises. At the same time, the capacity of automobile industry in Europe, America, Japan and South Korea is gradually recovering, and the foreign trade orders of China enterprises will face many uncertainties in the future. Therefore, enterprises in China should take precautions, explore and lay out more overseas markets as soon as possible, and win more overseas markets by using domestic strong industrial supporting advantages, constantly upgrading technology and perfect after-sales service.
In order to break through the restriction that overseas exhibitors and visitors can't participate in offline exhibitions, the organizers launched an innovative online service platform-AMS Live last year. Gathering the data and purchasing needs of more than 600,000 professional buyers of Automechanika around the world, as well as the network of 765,438+00 overseas associations and industry organizations, it will also present a year-end feast for people in the global automobile industry through the combination of online and offline. AMS live platform has upgraded big data and artificial intelligence technologies on the basis of online booth, live video broadcast, online communication, video conference and other functions last year, and added new services such as intelligent matching, buyer management and on-site data analysis to further enhance the business promotion function of online platform.
Match Up, a year-round online matching service launched through AMS Live platform, was officially launched in August and received enthusiastic response from buyers all over the world. More than 200 buyers from 53 countries and regions have registered, covering various regional markets, including Argentina, Australia, Brazil, Poland, Germany, Russia, the Philippines, Canada, the Netherlands, Malaysia, the United States, South Africa, Japan, Sweden, Turkey, Italy, India and the United Kingdom.
The cross-platform and trade promotion area adjacent to AMS live space at the exhibition site will once again gather many overseas exhibitors who can't participate in the offline exhibition, and realize interactive communication with the audience online. Professional buyer database and powerful platform function will create more business opportunities for export-oriented enterprises to contact traditional and emerging markets. After the platform was launched last year, it won unanimous praise from users through a series of functions such as online booth, live video, online communication and video conference. This year, the platform functions have been further optimized and upgraded, and intelligent matching, buyer management and site data analysis have been added.
Understand the industry demand and development trend, and launch special theme activities in various sectors.
AMS is characterized by internationalization, scale and whole industrial chain, and its influence in the industry continues to increase. Since its establishment in 2004, the gradually expanding product sectors and regions have now formed a new pattern of mutual integration and coordinated development.
As the representative, Tomorrow Travel Plate is particularly concerned by the industry because it brings together the concept of "new four modernizations", industry resources used by officials and Industry-University-Research, complete vehicles, start-ups and cutting-edge technologies. This year, the theme exhibition activity area located in the North Pavilion focuses on intelligent networking of commercial vehicles, smart logistics and hydrogen energy, and provides rich exhibition experience and industry exchanges for people in related fields in the form of vehicle and its supporting software and hardware products display and project roadshows. The supporting 202 1 Tomorrow Travel Summit Forum will focus on the development status of domestic and European commercial vehicles, discuss the industrial chain of intelligent networked commercial vehicles, and focus on intelligent networked, hydrogen energy technology, vehicle-road collaborative technology and commercialization. Professional media in the logistics industry in the United Nations connect with think tanks and invite complete vehicles and first-class supporting enterprises such as Futian, SAIC Hongyan, Jiefang, Hyundai and Cummins; Tucson Future, Winch Technology, Ma Xiao Zhixing, Zhijia Technology and other technology platform enterprises and G7 team users participated.
The number of new energy vehicles in China has exceeded 6 million, ranking first in global sales for six consecutive years, and the demand for supporting products, maintenance equipment, maintenance technology and service outlets in the corresponding new energy after-sales field is also rising. The "Green Maintenance" activity area will launch the diagnostic maintenance/body painting section in Hall 6.2 for the first time, focusing on the high-quality products, leading technologies and overall solutions in this field with the two themes of environmental protection and new energy after-sales maintenance. Combined with special keynote speeches and technical training, we provide multifunctional service platforms such as exhibition and promotion, information exchange, technical training, business services and business docking for manufacturers, distributors, service providers and other professionals in the warranty industry chain. The products in the activity area include: battery, motor, electric control, insulating tools, protective clothing, power battery elevator, diagnostic equipment, three electric maintenance and testing equipment, tail gas treatment, body panel spraying equipment, testing platform, etc. At present, it has attracted the participation of new energy and traditional warranty enterprises such as Hangzhou Guheng, Fuzhou Fu Guang, Shanghai Huiang New Energy, Tu Tu and Fei Ying.
With the upgrading of domestic automobile consumption and the continuous growth of personalized demand, the related automobile modification industry has risen rapidly and become a new force with great potential in the automobile industry. The state advocates vigorously developing fashionable leisure sports with consumption-oriented characteristics such as racing and extreme sports, which brings huge market space for the manufacturing, circulation and terminal consumption of related products. The AMS car modification section will continue to build the theme activity area of "Racing Car and High Performance Modification" in Hall 8.2, covering exciting contents such as customized solutions for car modification, technical analysis of products, sharing of drivers and races, showing racing cars and high-end modified cars, presenting the development direction and emerging business models of the racing car and modification market. This activity area will increase the hot content of training, training and modification of new energy vehicles, and set up an exhibition area for automobile modification solutions. Including international modification brands, suppliers of overall solutions for automobile modification, etc. , will discuss business opportunities with target audiences such as automobile manufacturers, 4S groups, dealers, racing teams and clubs in the region.
In addition, Tire Plate 202 1 Technical Forum on High-quality Commercial Vehicles and Tire Dynamics; The seminar on AI technology in the field of tomorrow's travel to help the active safety upgrade of commercial vehicles will break the boundaries of the sector and discuss the development route and implementation plan with the technical hotspots in the field of commercial vehicles as the topic. The "Automobile Technology Club" established last year will provide corresponding technology docking activities according to the needs of specific exhibitors in product research and development and technical cooperation, so as to help enterprises effectively realize technical exchanges and cooperation.
This year, the automobile aftermarket summit forum, which has been devoted to the exhibition for many years, also pays attention to many hot topics from an international and forward-looking perspective, such as: the digital wave and development trend of the automobile industry; Opportunities and challenges of Chinese and foreign enterprises under the dual-cycle pattern: the impact of dual carbon targets on post-market enterprises; How smart logistics can better serve parts suppliers and end users. Industry authorities, consulting companies and multinational enterprises will be invited to share their insights with local brands and people in the upstream and downstream of the industrial chain. The forum will be held on the second day of the exhibition (165438+1October 25th).
Under the new pattern of China's dual-cycle economy development, in order to stimulate the domestic demand market, the industry authorities have successively issued relevant policies and requirements for the used car industry to promote the rapid and benign development of the used car industry. In the first half of this year, the transaction volume of used cars in China reached 8,434,200, a year-on-year increase of 52.9%. A large number of second-hand car business enterprises have emerged, and new formats and business models are taking shape. The 20021China Second-hand Car Maintenance and After-sales Service Development Summit, held in cooperation with china automobile dealers association CADA Branch, will focus on key issues such as vehicle maintenance, after-sales service and supporting equipment and facilities in the second-hand car industry chain, and invite industry associations, second-hand car platforms and operating enterprises, maintenance and related product manufacturing and service enterprises to discuss the new development trend of the second-hand car maintenance and after-sales service industry in China, so as to push the industry into a standardized development track.
Actively take epidemic prevention and control measures to smoothly promote the smooth progress of the exhibition.
Benefiting from the government's accurate and effective epidemic prevention and control work, domestic commercial activities have been steadily and orderly promoted. Driven by the strong recovery of the consumer market and favorable policies, people in the automobile industry are eager to communicate and support the sustainable development of their business through the exhibition platform. The preparations for 202 1 Shanghai Automechanika are progressing smoothly. The organizer strictly implements the epidemic prevention requirements of the central and local governments, and formulates and implements various sanitary measures in the exhibition area, including real-name authentication, risk control, on-site personnel health screening, on-site access control, crowd control, disinfection, prevention and control materials, social distance, etc., to provide all parties with safe and seamless epidemic prevention guarantee.