2. Production and operation, including asset scale (total assets), main business, market area, and? Average sales revenue, profit or loss in recent years. ?
Third, the development direction, including the continuous improvement of marketing management mechanism and product innovation? New situation and market development.
Business philosophy
The increasingly fierce market competition has further strengthened the customer awareness of enterprises, and computer, information and network technology and flexible production technology have provided enterprises with means to enhance customer interests. The goal orientation of customer interests is reflected in the following three aspects.
(1) The concept of marketing has changed from 4P to 4C. Ever since eugene mccarthy put forward the 4P combination of marketing in the middle of 20th century, that is, product, channel, promotion,
Since the price, promotion), it has dominated global business activities for decades. At the end of the 20th century, the concept of marketing changed radically, from 4P to 4C, namely, customer demand, customer cost, customer convenience and customer (cost, Communication), and enterprise management completely changed from producer-oriented to consumer-oriented.
(2) deep customer service. In order to meet the needs of different customers, enterprises widely adopt flexible production systems, and their production strategy has changed from providing large quantities of standardized products to developing personalized services. In the computer field, Dell pioneered personalized service. At present, China Haier Group has begun to customize products such as refrigerators according to customers' requirements.
(3) Enterprises continue to increase investment to meet customer needs. In recent years, enterprises have spared no expense to establish a customer relationship management system (CRM) to keep abreast of customers' needs. Implement process reengineering, reduce costs, shorten delivery cycle, and respond to customer requirements immediately; According to CSC,
The index company conducted a survey of 62 1 large companies in North America and Europe in 1994, and found that process reengineering has been rapidly promoted in European and American companies. 69% of 497 companies in North America and 75% of 24 companies in Europe/KLOC-0 have implemented one or more reengineering projects, and the remaining half are also considering such projects.