China has a total marketing force of 50 million, of which medical marketers account for 5%. Drug sales are different from traditional distribution channels and direct sales. As a medical salesman, I am in the front line of drug sales every day. In order to do a good job in terminal sales of products, I rush to hospitals, pharmacies and other markets every day. In the process from production to sales to consumers, the performance of drugs is very critical, which directly determines the final sales of enterprises, just like the shooter in football matches. They are difficult and respectable. They put their dreams into practice in the market, but they never stay in the spotlight. They seek true knowledge in failure, but rarely write books and stand out from the crowd and become famous all over the world; They don't have the bright future, fame and fortune, and heroism of entrepreneurs; There is no strict management system and proven sense of position that other management layers can follow; There is no commercial circulation link to use. ...
After years of hard work and painstaking management, some people have accumulated their own small and successful sales network and earned the first bucket of gold. Most people are still making unremitting efforts to accumulate their own social resources and funds bit by bit in order to achieve something one day.
But I believe all medical marketers have the same feeling: it is a lonely feeling, with no sense of belonging and security. There is no place to talk about the hardships of starting a business, no place to consult about the problems encountered, no one to share the joy of success, no connections but poor funds, no connections and funds but no suitable products to do. ...
Therefore, we have the responsibility to establish a collective organization belonging to pharmaceutical marketers and build a platform for them to discuss, exchange, learn from each other and improve. At the same time, it is also a stage for pharmaceutical marketers to display their talents, a big family full of sense of belonging.
The purpose is to provide a good development atmosphere for all pharmaceutical marketers, provide a space for members to talk and exchange, make use of the advantages of media and companies in information, media, advertising, academics, etc., integrate pharmaceutical marketing resources, build a "marketing highway", build a smooth communication bridge between production and sales, find more business opportunities for pharmaceutical sales elites, and help members develop and grow.
Chapter two, the nature of alliance.
Purpose: China Pharmaceutical Marketing Alliance (hereinafter referred to as "Alliance") is open to all domestic pharmaceutical marketers and provides a platform for members to discuss, exchange, learn from each other and improve. Promote members to adapt to the fierce competitive environment after China's entry into WTO, integrate marketing resources, build a "marketing expressway", build a bridge for smooth communication between drug producers and sellers, seek more business opportunities for members, and realize the "win-win" goal of maximizing the interests of both producers and sellers of pharmaceutical enterprises.
2. Orientation: Alliance is an open and loose voluntary NGO, which adopts membership system for self-management and relies on the self-discipline of its members to improve its operation.
Three. Organization and management: The Alliance Station Forum is responsible for the daily organization and management of the Alliance, and provides members with relevant services stipulated in the articles of association. Pharmaceutical marketers apply to join the alliance on a voluntary basis. Communicate with members on an equal footing, respect each other and make progress together. In addition, there are many pharmaceutical manufacturers as the governing units of the alliance.
The third chapter, the alliance organization plan
The organization and management of the alliance implements the membership system. By giving full play to their advantages in information, media, advertising and academic resources, members can get rich returns with twice the effort. The membership plan is as follows:
I. Classification of members: members and VIP members.
Second, to obtain membership: free registration through the Internet.
Members: all kinds of medical marketers who recognize and abide by the articles of association of the alliance can become members of the alliance after filling in the membership registration form truthfully.
Chapter four, the service of the alliance.
The Alliance mainly provides the following services for its members:
I. Members provide information consulting services and answer members' difficult questions. Including the latest national medical policy, product price inquiry, new drug information, latest investment information, technology transfer information, new product registration, new drug approval, etc.
Two, according to the wishes and requirements of members, recommend products to help members choose the appropriate pharmaceutical production enterprises and products.
Third, help members attract investment inside and outside the alliance network.
Fourth, make use of the advantages of the alliance's own network and experience to plan the marketing of its members.
Fifth, provide management consulting.
Six, talent service, including talent headhunting and talent recruitment.
7. Hold training classes, study classes, lectures, forums and conferences, and invite experts and scholars, industry celebrities and practical experts to train members to convey modern marketing concepts.
Eight, set up a member salon, and hold member networking activities from time to time to provide exchange opportunities for members.
Nine, the selection of the alliance's annual "marketing elite", to promote successful marketing examples.
Ten, edit professional journals, exchange experience and experience, classified release industry trends and market conditions, realize the progress of resources * * * * *; And according to the requirements of members, publish information in alliance magazines or other media.
Eleven, open a service hotline, open a special email address for member services, regularly send questions to members, and provide members with one-on-one service as much as possible.
Chapter V Rights and Obligations of Members
First, the rights of members.
1. Participation in the activities organized by the Alliance enjoys priority and preferential conditions.
2. Have the right to ask the institution for the market information of the current month that meets its own needs.
3. Free access to the dynamic information of national pharmaceutical production enterprises and alliance members edited by the alliance.
4. Express freely to the Alliance suggestions for improving the mechanism and their own needs.
5. Give priority to participate in irregular centralized or regional industry salons organized by the alliance.
Second, member obligations.
1. All registration information must be accurate. If there is any change, we must inform the alliance to update it in time.
2. Members shall bear legal responsibility for all registered information;
3. No transfer of membership;
4. Without authorization, you may not engage in any activities in the name of the alliance, and the alliance with bad records has the right to cancel its membership;
Membership is confirmed every two years.