Based on the basic data of Ai Media Data Center, Ai Media Consulting Business Intelligence Database and Ai Media Business Situation and Public Opinion Data Monitoring System, the report makes a comprehensive analysis of cross-border e-commerce in China, deeply analyzes the cross-border purchases of typical platforms and users in 2B and 2C industries, especially in emerging areas such as Southeast Asia and Latin America, and puts forward the trend forecast.
The core view is that the epidemic has catalyzed the development of cross-border e-commerce, and nearly 60% of users believe that the frequency of cross-border e-commerce has increased.
In 2020, the total import and export value of cross-border e-commerce retail in China will continue to rise. According to the data of iiMediaResearch, in 20021year, nearly 40% of users said that their purchasing power had improved, and 65.3% of users thought that the frequency of using cross-border e-commerce platforms had increased.
The purchasing habits of cross-border e-commerce users have changed, and the demand for fresh fruits and food has declined.
From the structure of cross-border e-commerce retail import and export value, the proportion of retail import value is decreasing, while the proportion of retail export value is increasing accordingly. However, under the influence of the COVID-19 epidemic, the categories purchased by cross-border e-commerce users have changed significantly, and the demand for fresh fruits and food has dropped significantly.
Driving factors of cross-border e-commerce development in China: Total import and export value: Data show that from 20 15 to 2020, the total import and export value of goods trade in China will first decrease and then increase. In the first quarter of 20021year, the epidemic situation in China was basically stable and was in the stage of normalized prevention and control. The total import and export value of China's goods trade was 8.47 trillion yuan, a sharp increase of 29.2% year-on-year. Ai Media Consulting analysts believe that since 20 16, China's import and export of goods has maintained a relatively stable growth, which provides the necessary foundation for the further development of cross-border e-commerce in China in the future.