When buying a second-hand house, the intermediary only needs to show the house to the buyer. Why is the agency fee so expensive?

I believe that many people will receive high agency fees when renting a house or looking for an intermediary to buy it. But do you know why the brokerage fee is so expensive?

In fact, intermediaries generally spend money online and offline to monopolize the list at any cost, and will not continue to disturb the landlord regardless of time and place. So far, it can't be said that 100% of the list is in the hands of brokers, but most people are monopolized by brokers. Housing monopoly is the root cause of high brokerage fees.

On the other hand, the strict demand for house purchase or lease is transformed into the strict demand for house inquiry, but no matter what the agent price is, someone will find an agent and handle it in batches. Of course, with a high brokerage commission, some people will definitely refuse, which leads to an increase in the speed of taking orders for intermediate flights. But in most cases, brokers will not take the initiative to reduce brokerage fees.

What they are worried about is how to control the flight speed without reducing the cost. Usually, this is a method of color detection, intimidation and attraction that uses hardware and software to attract customers to pay. Look at those people who don't understand the market and are being harassed by their faces. Look at the house, sign an exclusive contract or pay a deposit first.

We can see that the intermediary has invested a lot of cost and energy in this process, and often the intermediary fee is charged after the completion of these three links. For the intermediary, it needs to face great risks, such as the loss of customers, and the landlord is unwilling to pay. Now that the property market is in a downturn, the intermediary will not miss every opportunity to make money. High risk means high income, so the cost will naturally be high.