Editor? /Zhang? South?
Design? /division? exceed
With the development of social economy, the improvement of people's living standards, people's understanding, understanding and requirements of cars, the demand for automobile consumption has gradually changed from the attribute of manned vehicles to the attribute of personal taste.
At present, most families have only one car and need to play various roles in the family. People who travel may not really drive to play extreme cross-country, but if there is an SUV with off-road style, higher passability and stronger ability to get out of trouble, it can not only walk to work, but also occasionally go to the distance to run wild, taking into account comfort and economy, it will certainly meet people's consumption needs and let more people realize their yearning for poetry and distance.
In fact, independent brands enter the off-road SUV market, on the one hand, they pursue sales growth, on the other hand, they pursue brand upward, or both. However, brand promotion is inseparable from sales expansion, and it is necessary to find enough market segments to gain share, so as to have enough volume and realize the rise of brand influence. The off-road SUV market is a very good choice for brands.
Traveling not only requires large SUVs, but also places with beautiful scenery are often far away from the city and closer to nature. Vehicles that need to move forward have stronger passability and stronger ability to get out of trouble, making the hard journey easy and interesting. This is the place where "Traveler" comes into play. Its higher technical content reflects higher brand value, which is conducive to the brand promotion of Jiewei.
As the first SUV equipped with a four-wheel drive system, Voyager is an advanced work of Jietu after its great success in the market. It has high ground clearance, four-wheel drive system and powerful power, which is enough to deal with muddy roads, icy roads and even worse mountain roads, and can meet the travel needs of most travel enthusiasts. Because the traveler's body adopts a load-bearing body structure, it has lower fuel consumption, better driving performance, better comfort in cities and high-speed driving, and makes the travel boundary more distant and unrestrained.
Former Porsche design director Hakan Saracco Gru's personal appearance, the concept of "one vertical and one horizontal, free to move forward" and "travel+"are integrated, and the blackened air intake grille on the front face is perfectly integrated with the personalized headlight group, which is quite tough and awkward for Land Rover defenders; The side lines are sharp, and the wide black eyebrows are full of strength; Taillights and "small schoolbag" spare tires arranged vertically on both sides highlight the atmosphere and have full visual impact. Entering the car, T-shaped flat layout, square steering wheel, large-area soft material package, suede seats, crystal barriers and other leapfrog configurations are quite textured, and sharp and crisp lines are very suitable for tough shapes.
The floating 15.6-inch central control panel and 10.25-inch full LCD instrument panel echo each other and are equipped with Qualcomm 8 155 chip, which makes the car smoother and more functional. At the same time, the whole car is equipped with radar, camera and many other sensing hardware, and the level of intelligent assisted driving reaches L2.5, making the journey more relaxed and enjoyable.
Travelers all use Kunpeng power, and the fuel versions are 1.5T and 2.0T, which are matched with 7-speed dual clutch and 8-speed automatic manual transmission. Among them, the 2.0TGDI system adopts turbocharging and in-cylinder direct injection technology. * * has five advantages of 65,438+04 core black technology support, bringing the maximum power of 65,438+087 kW and the peak torque of 390 Nm, with excellent power performance. The PHEV version is equipped with a hybrid combination of 1.5 TD+3DT to achieve a balance between strong power and low fuel consumption. In terms of passability and maneuverability, Jetway station wagon is equipped with the 6th generation XWD intelligent four-wheel drive system of Borg Warner, equipped with a torque manager (HLSC) and an electronic limited slip differential (eLSD), which can automatically intervene according to the driving conditions of the vehicle, provide preload control, prevent sideslip, improve cornering handling performance and yaw damping control, greatly enhance the traction and extricating ability during sideslip, ensure that the vehicle can be controlled freely at high speed, and bring better ride comfort and NVH.
In addition to its excellent ability to get rid of difficulties and passability, Jiewei station wagon also adopts a hard-top cage body with 80% high-strength steel ratio, achieving a body torque stiffness of 365,438+000 nm/deg, and adopting leading technologies such as lightweight design and automatic laser welding, which has brought outstanding performance in collision safety.
Travelers also prepared parking air conditioning, trailer qualification, wading guidance, platform luggage rack and other facilities for people to travel, which is quite rich in playability.
The popularity of brand ecological advantage travel culture needs the support of the circle, and more importantly, it needs people with the same hobbies to support and encourage each other and develop together. Jiewei, which has always adhered to the theme of "travel+",has developed SUV products into a travel ecology from the perspective of "user thinking", laying a solid foundation for Jiewei to expand its categories on the basis of SUVs.
In 2022, the cumulative sales volume of Jietu Automobile reached 6.5438+0.8 million, an increase of about 654.38+0.6% year-on-year. Jietu brand sold 1.95 million vehicles in March, up 95% year-on-year; In the first quarter, the sales volume was 565,438+0,948 vehicles, a year-on-year increase of 94.2%. In May alone, Jetway has accumulated 700,000 users and 24.8 million fans. Gateway has made great efforts to establish the brand's "Travel Plus" label, and build and expand the travel ecology? . Jietu Travel+Conference has been successfully operated for two sessions, gathering the release of various information such as product planning, cutting-edge technologies and user policies, and binding various rights and interests in combination with user travel, successfully forming a circle around all aspects of travel.
At present, Jietu has joined forces with 80+ ecological partners to create 107+ rights and interests, covering more than 100 cities nationwide. At the 2nd Travel+ Conference, Jietu Automobile and Mawei released "2023 Discover China's New Secret Self-driving List" and "Make your camping life more comfortable in the campsite", which provided more high-quality routes and destination references for users to travel by car and improved their travel.
Gateway has also launched more than 20 kinds of "Travel+"eco-products, integrating travel, camping, leisure and entertainment, integrating well-known domestic tourism resources and providing value-added rights for users to travel.
For Jietu, the sales of real * * * cars have grown rapidly, and the travel ecology has also started. If it wants to develop continuously, it must innovate in products, technology and operation along the main line of travel, dig deep into the technical moat, expand the boundary of the ecological circle and continuously enhance the brand value. Li, general manager of Jietu Automobile, said: "Jietu firmly practices the travel+strategy, constantly expands the travel+ecosystem and enriches the travel+products, which provides more development possibilities for Jietu."
Philip kotler, the father of modern marketing, once said: "Excellent enterprises meet the demand, and great enterprises create the demand." Traveler, as an important product in the era of Gateway Travel +2.0, is an attempt to create demand together with users, with the aim of opening up greater travel freedom for Gateway users. In the research and development process of gateway traveler, we fully absorbed the creative elements of users. Jiewei Automobile hopes that Jiewei travelers will become the best companions for users to explore unknown boundaries, let users feel the beautiful scenery along the way and let them discover themselves better. Cars built by users have their own traffic.
Just naming, Jietu Traveler experienced three rounds of innovation, with a total of 3,000 people participating, and finally chose "Traveler" from 4,000 names by voting. More than 293,000 users participated in the creation of * * *, and received more than 34,000 user suggestions through WeChat, Tik Tok and even 400 customer service calls. After analyzing users' needs one by one, Jetway finally adopted 8 1% of users' suggestions.
Gateway Traveler is not only another innovation of Gateway's "Travel+"product strategy, but also an attempt to dig deep into the travel scene experience from the user's point of view and create a car that knows how to travel best by interpreting the user's needs. The new car will be launched in the third quarter of this year.
It is not only an upgrade of the previous SUV products by Gateway, but also a pioneer in expanding the new off-road SUV market segment, helping Gateway brand to form a huge product matrix of urban SUV- family travel system, trend SUV- tide play travel series, off-road ORV/PUP- Ye Yue travel, accelerating the upgrading of new energy powertrains such as hybrid power, further enriching the travel-related ecosystem, meeting people's growing new demand for travel products, and helping Gateway achieve annual sales of one million in 2026.
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