Please specify the secret of Ma Yun's success, introduce Ma Yun's story and how to succeed.

Answer: Ma Yun's success is not accidental. He seized the opportunity and opportunity. In the last century, e-commerce in China was basically a strange thing with no concept. Ma Yun saw its development prospect, and then made Alibaba the first e-commerce brand in China. Alibaba's development has also experienced ups and downs, as can be seen from setting up the company in Beijing or Hangzhou, and it will also experience the problem of corporate financing. But its success can be summarized as: aiming at the market prospect, grasping the opportunity of the times, making drastic reforms and advocating corporate culture at the same time. At the same time, the enlightenment to us is that Ma Yun has changed from a teacher to a man of the hour in business. It can be seen that only by making realistic efforts and constantly setting goals for yourself can we succeed. Maybe we don't have Ma Yun's courage and talent, but as long as we can learn this spirit, we can succeed ourselves.

Ma Yun revealed Alibaba and the secret of his success, that is, dream, study and persistence.

"The first thing you have to believe is' I believe' and' we believe'; The second is persistence; Third, we study, and fourth, we do the right thing and do the right thing-it is these four keys that have brought Alibaba to the present. " In Ma Yun's view, people should have something they believe in. "If you don't believe something, you won't go on. If you start to believe a little, it will become more and more interesting. " He told the participants that he firmly believed that the Internet would affect China and change China. China could develop e-commerce, and if e-commerce was to develop, it was necessary to make online merchants rich first.

In addition to ideals, persistence is also a point that Ma Yun values very much. "Many people are smarter than us, and many people work harder than us. Why did we succeed? We have wealth, but others don't? An important reason is that we have persisted. " He said with a smile, sometimes it is much better to insist foolishly than not to insist. If you have an ideal without persistence, it will become a kind of pain.

Learning ability is also the key to Alibaba's continuous success. "China's economy, the world economy Internet and our youth, if they don't learn to grow up, sorry for themselves, sorry for this era." At the same time, Ma Yun also said that success still depends on choosing the right direction. "If you choose the wrong direction, the more you do, the faster you will die, so I think I am lucky. Alibaba has chosen the right direction-e-commerce, the Internet, but it may not work if it is wrong. "

Finally, Ma Yun also emphasized "honesty". "Online merchants are born gradually, and the most important thing is honesty, so choose the right thing and make great efforts in honesty."

China entrepreneur Jack Ma, a native of Hangzhou, Zhejiang, is one of the main founders of Alibaba Group. He is currently the Chairman and CEO of the Board of Directors of Alibaba Group. He is the first mainland entrepreneur to become the cover figure of Forbes magazine in more than 50 years and was elected as the future global leader. In addition, Ma Yun also served as Chairman of Yahoo China Board of Directors, Dean of Alibaba Business School of Hangzhou Normal University and Director of Huayi Brothers Media Group.

Alibaba Group has 1 1 subsidiaries, namely: Alibaba, Tmall, Alipay, Ali Software, Ali Mama, Word of Mouth, Alibaba Cloud, Yahoo China, Yitao.com and Wang Wan China, with high cost performance.

Partner: Yahoo USA Partnership; Beijing Zhongmao Yuanda Business Consulting Co., Ltd.; Shanghai Jiesheng Business Consulting Co., Ltd.; Asia ANZ Consulting Co., Ltd.; Hangzhou Sino-German Information Technology Service Co., Ltd.; Beijing Zhongxin Credit Information Co., Ltd.; Trade exhibition partner.

Please read this report:

Bill Gates said that "the Internet will change all aspects of human life" is actually what I said. 1995, I decided to make Internet in China. But at that time, like "Ma Yun said that the Internet would change human life", who would believe it? So I changed this sentence to what Bill Gates said, because I believe Gates will say it sooner or later. This is called "standing on the shoulders of giants"

Editor's note:

When you are broke, how can you seize the business opportunity and make your dream come? In the third season of CCTV's large-scale inspirational entrepreneurial TV activity "Win in China", Alibaba founder Ma Yun gave two suggestions: learn to stand on the shoulders of giants; Stick to your faith and go forward bravely.

After two and a half years, when we revisited Ma Yun's speech, we found another story. 16 years ago, ma yun sniffed out the business opportunities of the internet in the United States. Keen, he immediately made a judgment: the Internet will change all aspects of human life. It is also based on this judgment that Ma Yun decided to do the Internet in China. At that time, he was still an unknown and warm-blooded young man.

At that time, for many people in China who had no concept of the Internet, Ma Yun's argument was probably hard to understand and accept, and the market naturally could not be cultivated. However, another name is being known by more and more people all over the world. This man is Bill Gates, the founder of Microsoft. Ma Yun decided to stand on the shoulders of Gates, a "giant", and cheer for his ideal. He firmly believes that with the popularity of the Internet, Gates will say this sentence sooner or later.

As a result, there is a later classic saying: Gates once said that the Internet will change all aspects of human life. 12 years later, at the Microsoft Asian Government Leaders Forum in April 2007, Gates told the world that the Internet was changing people's lives. Perhaps Gates didn't know that a confident China person had judged the influence of the Internet many years ago.

Many years later, when talking about this past, Ma Yun said that such "borrowing the power of giants" requires accurate judgment and firm belief. It is because of his deep heart. Even today, it seems natural for the godfather of e-commerce in China to borrow Gates.

10 years later, with the depth and breadth of internet media, we can see this situation from the spread of mobile phones. By then, the exchange and transmission of information will be more rapid and timely, which means that the Internet will completely enter our lives, which can be reflected in our work, life and study. The development of e-commerce is based on the Internet, and we can see that the Internet and e-commerce are tied together.