First, the publicity cost is low, the credibility is high and the pertinence is accurate.
Second, groups can also enhance corporate image and build brand loyalty. ?
Third, at the same time, we should be careful of possible unfavorable factors, such as wrong remarks and one-sided views.
Philip? Kotler defined word-of-mouth communication in 2 1 century as a two-way interactive communication behavior in which individuals other than producers convey information about a specific or a certain type of product, brand, manufacturer, seller and any organization or individual that can remind people of the above-mentioned objects, so as to guide the audience to obtain information, change their attitudes and even influence their purchase behavior.
Word-of-mouth marketing is to provide consumers with the products and services they need under the condition of investigating the market demand, and at the same time to formulate a certain word-of-mouth promotion plan, so that consumers can automatically spread good comments on the company's products and services, so that people can understand products and establish brands through word-of-mouth, and finally achieve the purpose of selling products and providing services.