I. Definition of BBS Marketing
BBS marketing is to use the Internet forum platform to publish brand and product service information in the form of words, pictures and videos, so as to achieve the purpose of publicity, and even to achieve the purpose of online or telephone consultation and trading.
Second, the classification of forum platforms.
There are generally four types of forums: national forums, local forums, professional forums and vertical forums.
1, National BBS Forum: For the forum platforms in all regions of the country, netizens come from all corners of the country, provinces, cities and counties, and some are subdivided into towns and villages.
2. Local BBS forums: for one or several or a certain regional forums, such as Beijing, Beijing, Shenzhen, first-tier cities, second-tier cities and other forum platforms.
3. Professional BBS forum: a forum platform for marketing promotion, financial accounting, psychological knowledge, decoration, programmer technology and other professional knowledge.
4. Vertical BBS forum: a forum platform for one or several industries such as agriculture, animal husbandry, industry and artificial intelligence.
Third, BBS marketing skills
1. First of all, you should register an account on the target BBS platform, and register according to the forum type corresponding to your product.
2. Generally, multiple accounts will be registered, which are divided into main number and small number, and there are spare accounts to prevent the rules of touching the platform from being banned.
3. Plan activities and write a copy. Some BBS platforms have sections for publishing activities, while others will comment after publishing, so as to attract other users to participate.
4. Comments, likes, forwards, etc. In the relevant sections and posts, it is also to attract potential users. (Posts generally refer to articles, pictures and videos that we publish on the forum platform. )
5. Whatever the title, content and layout, the planned themes and activities must be attractive and creative.
6. Always pay attention to the activities and dynamics of BBS platform, whether it's your own posts or replying to others' posts.
7. Communicate with the forum administrator, be familiar with the relevant rules and red lines of the tire platform, and be sure to ban the title party! ! ! ! ! !
8. Inevitable data analysis: analyze the data of each platform in stages, such as reading volume, comment volume, transaction volume, etc. Analyze the reasons and compare the data, and then write and plan programs and activities in a targeted manner.
Write at the end:
1, style: try to use vernacular and avoid technical terms, just to make it clear to everyone; If yes, I will try my best to explain it to you.
2, inspiration: I hope that every article can inspire or inspire everyone, combine knowledge and experience, play a greater role, and make yourself better and better!
3. Prohibition: original articles, each about 30-60 minutes; If you find it useful, you can share it, reprint it, like it, and collect it, but it is forbidden to reprint it privately for commercial purposes.