Regarding the free clinic, some teachers did it, some teachers didn't do it, some said it was effective, and some said it was not good. Why is the same way of feedback so different?
This is because we don't recognize the status of free clinic and don't know what the purpose of free clinic is.
The purpose of free clinic
1, Tuoke. Increasing the number of stores, increasing transactions and collecting customer information, membership is the cornerstone of a store. No members, nothing.
2. publicity. Expand the popularity and reputation, and the improvement of popularity can make our store more famous. It can make it easier for us to get new customers.
3. Training and exercise. Training the communication and technical ability of new technical personnel; Exercise the ability of shop assistants to do activities.
4, the formation of standardization, is conducive to the opening of chain stores.
Advantages of free clinics
1. It's a waste of time to wait in the store when the new store opens, or when there are not many passengers in the store.
2. Let users within the coverage of our store know about our store.
3. Users know about our store, and the next step is to focus on the store (selling Tuoke cards).
4. Teachers can exercise their dialectical and communication skills.
5. You can cooperate with other industries to build momentum.
Preparation for free clinic
1. Choose a good location: community, kindergarten, primary school, playground (the more people, the better, go to the field to see the environment).
For example, the reason why the property may disagree: I am worried that there will be problems after the child's massage, and parents will go to the property and let the property take responsibility; Other reasons, such as: no welfare, no welfare, can't get up early.
Coping methods:
(1) clearly shows that we are health care, we don't move the knife or the needle, that is, we push it by hand, and no children have had problems, which weakens the risk;
(2) Show shop qualifications (industry and commerce, technology and even environmental protection) and technician qualifications;
(3) On-site demonstration, with the children of a shop assistant or a customer in the community as internal personnel, show the on-site massage to the management personnel to convince them that the massage is safe and effective;
Give four benefits. If the owner has children, he will send several free massages, or send some massage coupons to share with friends, or send some adult conditioning coupons; Or give other gifts, do your homework in advance, understand their interests and do what they like.
2. Determine the time:
Because free clinics are generally open-air, it is not suitable for open-air free clinics in cold weather periods such as late autumn, winter and early spring. After all, no one wants children to shiver in the cold wind. Summer is about 15: 30.
For a small example, for example, a community chooses a free clinic as the south gate of the community, and the time is: July X-July X (week X) from 3: 45 to 6: 00 p.m. 201x.
Generally speaking, it is not dark before six o'clock, but the free clinic is often "easier to go out than to come back". Finally, the weather is getting colder and colder, and more and more people are gathered, which may be delayed for a long time than originally scheduled. So make arrangements for the end in advance.
Take a store as an example. There were not many people at 3:45 on the first day, but there were many people around 4:20 and 4:00 the next day.
3. Free clinic materials:
Free clinics usually do not need to carry particularly expensive items, and the materials needed are mostly simple items. The list of commonly used materials is as follows:
1. Promotion. For in-store products, determine the type and quantity of products to be displayed, and set the stage in advance to confirm the effect; Banner; Some leaflets; Poster or Yi Labao1-2; A number of coupons (massage coupons, mom class coupons, navel moxibustion coupons, etc.). In addition, all kinds of coupons need to be stamped and handwritten, which should be completed in advance; Other small gifts such as windmills and fans (if possible, it is best to customize them, including storefront logo, storefront, service items, etc. );
4. Personnel arrangement
Refer to the following allocation
1, 2 technicians. Be responsible for dialectic, massage and communication at the free clinic site (leading to the store).
2. The distribution group of leaflets and coupons is 1 person. Responsible for the promotion of the free clinic website, distributing leaflets, coupons, gifts, etc. , and answer all kinds of questions from customers.
3. The registration and on-site maintenance group has 1 person. Be responsible for registering the information of customers who come to the clinic, adding WeChat to attract potential customers, maintaining the order at the scene, being responsible for the sanitation around the clinic, and being responsible for the safety of vehicle import and export if there are vehicles in and out.
The most important thing is recorded on the small blackboard! ! !
The free clinic is mainly for experience. If there are a large number of people, the massage time of each technician can be appropriately shortened compared with the normal massage time, about 10- 15 minutes, which is more effective and good communication.
It must be remembered that dialectical communication and card sales promotion in free clinic are indispensable, but you can't bury your head in massage, and you will be embarrassed to talk after pushing.